Creative Design Manager

• Jun 2022 - Present

• Leads and supports the development of creative strategies to influence audiences. • Evaluates and defines the website and email user experiences. • Maintains creative excellence, while striving for ways to improve innovation and scalability. • Strategically creates product and promotion collateral for optimal lead generation and revenue. • Manages campaign initiatives across multiple teams to ensure deliverable deadlines. • Leads brainstorming / creative sessions to generate ideas. • Monitors project schedules, and provides work direction to creative team. • Studies, evaluates, and redesigns processes, recommending changes to art and copy. • Improves brand representation and overall user experience. Show less

Freelance Designer

• Aug 2012 - Present

• Independently designs and manages various projects based off clients' proposals. • Communicates with client(s) via phone and email to ensure satisfaction and quality work. • Independently designs and manages various projects based off clients' proposals. • Communicates with client(s) via phone and email to ensure satisfaction and quality work.

Manager, Graphic Design

• Feb 2019 - Jun 2022

• Responsible for creating design projects to support both B2B and B2C marketing efforts. • Oversees projects through to completion, while providing creative direction to align with customer-focused thinking, brand image and best practices. • Works closely with the marketing team and spearheads new creative messaging to shape the overall narrative and aesthetic for seasonal campaigns, product launches and annual events. • Manages and maintains a high brand standard across all channels. • Advocates for quality UX and responsive design when leading creative development projects. Show less

Graphic Designer & Social Media Coordinator

• Feb 2015 - Feb 2019

• Designs marketing material for print and web, including brochures, catalogs, flyers, event signage, logos, email templates, direct mail and social media banners. • Manages and creates website and digital marketing content, while maintaining consistent brand guidelines. • Redesigned and modernized the ACOFP website and email marketing templates to enhance user-experience and responsiveness. • Designs marketing material for print and web, including brochures, catalogs, flyers, event signage, logos, email templates, direct mail and social media banners. • Manages and creates website and digital marketing content, while maintaining consistent brand guidelines. • Redesigned and modernized the ACOFP website and email marketing templates to enhance user-experience and responsiveness.

Web & Digital Designer

• Mar 2014 - Oct 2014

• Prepared and created logos, websites, and promotional materials for a wide range of clients. • Persuaded and communicated with clients regarding best design practices. • Increased brand awareness by writing blog articles and creating image-based content for social media channels. • Prepared and created logos, websites, and promotional materials for a wide range of clients. • Persuaded and communicated with clients regarding best design practices. • Increased brand awareness by writing blog articles and creating image-based content for social media channels.

Packaging Designer & Electronic Prepress Operator

• Jun 2012 - Mar 2014