Experience

Therapy Brands

• United States
• Software Development
• 200 - 300 Employee

• Director, Conferences & Events

  • Nov 2022 - 1 year 2 months

• Director, Marketing Operations & Shared Services

  • Feb 2022 - Nov 2022

  Birmingham, Alabama, United States

• Marketing Planning & Operations Manager

  • Mar 2021 - Feb 2022

  Birmingham, Alabama, United States



Delray Mechanical Corporation

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Communications

  • Aug 2019 - Mar 2021

  Detroit, Michigan, United States Lead customer and employee communications, while supporting senior leadership. Provide project management oversight, identify opportunities to streamline processes and reduce expenses. Prepare and reconcile various government documents.



Independent

• Marketing Consultant

  • Jan 2016 - Mar 2021

  Solving problems, providing guidance and expertise, and working magic to assist my clients with their projects. Social media, marketing strategy, writing/editing, and event management.



Plante Moran

• United States
• Accounting
• 700 & Above Employee

• Marketing Consultant, Wealth Management

  • Dec 2017 - Jan 2019

  Southfield, Michigan Leveraged broad scope of industry knowledge toward developing and executing internal and external communications for the 11th largest accounting firm in the nation specializing in tax, audit, and individual wealth management services. Managed a growing list of client-facing live events for units.



Levine Family Foundation

• Director of Communications

  • May 2016 - Sep 2017

  Boca Raton, Florida Strategically steered results-generating collaborations between Michigan-based local and state organizations to further their interest in non-motorized bike paths on behalf of this single-office, family foundation based in Florida. Completed development and funding for a 275-mile route crossing Michigan’s lower peninsula from South Haven to Port Huron.



ProQuest

• United States
• Libraries
• 700 & Above Employee

• Product Marketing Manager

  • Apr 2016 - Aug 2016

  Ann Arbor, MI Led targeted decision-making for all product marketing initiatives for this company providing online resources to global academic, school, and corporate libraries. Continually supported the company in completing a multimillion-dollar acquisition by building a functional client database parsed from two non-compatible complex systems.



Cengage Group

• United States
• E-Learning Providers
• 700 & Above Employee

• Marketing Manager

  • Apr 2013 - Jan 2016

  Farmington Hills, MI Spearheaded profit-focused development and execution of marketing plans for a multimillion-dollar product line, including coordinating tactical promotion for academic and special libraries. Conceptualized, developed, and distributed fully integrated and dynamic marketing materials, including web, email, print, video, live event, and social. Performed testing of marketing materials (i.e. A-B testing, micro-segmentation, action-driven and pipeline messaging, modeling… Show more Spearheaded profit-focused development and execution of marketing plans for a multimillion-dollar product line, including coordinating tactical promotion for academic and special libraries. Conceptualized, developed, and distributed fully integrated and dynamic marketing materials, including web, email, print, video, live event, and social. Performed testing of marketing materials (i.e. A-B testing, micro-segmentation, action-driven and pipeline messaging, modeling campaigns). Efficiently reported on project-wide performance, including all facets of financial, KPIs, and lead-generation indicators using Eloqua / CRM, Google Analytics, Omniture, Access, and additional data measurement and sources using the most appropriate data visualization treatment, including charts, graphs, and infographics to meet and / or exceed key goals.

• Marketing Program Manager

  • May 2012 - Apr 2013

  Farmington Hills, MI Applied strong leadership talents toward developing and implementing content marketing plans and assets for priority online resources, including supporting key market research initiatives while developing content to support sales conversation and boost industry-wide company positioning. Provided expertise on electronic resource marketing. Demonstrated solid data gathering and analysis skills toward reporting monthly on project performance, including financial, KPIs, and lead-generation… Show more Applied strong leadership talents toward developing and implementing content marketing plans and assets for priority online resources, including supporting key market research initiatives while developing content to support sales conversation and boost industry-wide company positioning. Provided expertise on electronic resource marketing. Demonstrated solid data gathering and analysis skills toward reporting monthly on project performance, including financial, KPIs, and lead-generation indicators using Eloqua / CRM, Google Analytics, Omniture, Access, and other data measurement and sources using most appropriate data visualization treatment (i.e. charts, graphs, infographics).

• Marketing Manager

  • Oct 2008 - May 2012

  Farmington Hills, MI Expertly executed synergistic marketing plans for an archival product line while maintaining cutting-edge marketing of an expanding product line with a declining budget. Tested marketing materials, including A-B testing, micro-segmentation, action-driven messaging, pipeline messaging, and modeling campaigns to consistently perform to peak performance.

• Campaign Coordinator

  • May 2002 - Oct 2008

  Farmington Hills, MI Maximized bottom-line performance by aggressively driving high-volume sales and marketing initiatives, including providing up-to-date market knowledge and consultative abilities toward achieving competitive results. Developed and disseminated a comprehensive project tracking and lead nurturing program to further boost business success.



American Concrete Institute

• United States
• Construction
• 100 - 200 Employee

• Educational Activities Assistant

  • Oct 1998 - May 2002

  Farmington Hills, MI Played a vital role in coordinating educational marketing materials and advertising for member events. Supported convention and meetings department teams, including leading high-attendance nationwide customer events. Mentored and managed a department assistant, including objectively handling annual reviews and quality assessments.