Regional Sales Manager, SEA

• Jan 2022 - Present

Harmonic is the worldwide leader in video delivery solutions. We enable media companies and service providers to deliver ultra-high-quality streaming and broadcast services to consumers globally through innovative SaaS platforms and software-based appliances. We are changing the way media companies and service providers monetize live and on-demand content on every screen. Harmonic is the worldwide leader in video delivery solutions. We enable media companies and service providers to deliver ultra-high-quality streaming and broadcast services to consumers globally through innovative SaaS platforms and software-based appliances. We are changing the way media companies and service providers monetize live and on-demand content on every screen.

Marketing

• Aug 2016 - Present

Event Management: Motorsports events, Motor-racing events, Car launches, Media drives.For more info: www.msfracing.com Event Management: Motorsports events, Motor-racing events, Car launches, Media drives.For more info: www.msfracing.com

Driving Instructor

• Jan 2006 - Present

Being a driving instructor comes from my passion in driving, be it a stunt show or safety driving programme, I am versatile in that sense. For more details about my passion in driving, please visit www.facebook.com/AzrinaJane Being a driving instructor comes from my passion in driving, be it a stunt show or safety driving programme, I am versatile in that sense. For more details about my passion in driving, please visit www.facebook.com/AzrinaJane

Regional Manager

• Apr 2021 - Jan 2022

Regional Sales Manager for Malaysia providing software (Perpetual and Subscription) based solutions for companies involved in the creation and management of Content, Visual Story telling and Sports Entertainment, in ‘On-Prem.’, Hybrid and Cloud environments.My role also involved to manage a Channel partner network of VARs to provide consultation and professional services to our regional customers in fast growing markets in Malaysia. Our customer includes all major tv station broadcaster include Radio Televisyen Malaysia, Media Prima, Astro Awani, Astro Arena.Vizrt is the world’s leading provider of visual storytelling tools for media content creators in the broadcast, sports, digital and esports industries.Vizrt offers market-defining software-based solutions for real-time 3D graphics, video playout, studio automation, sports analysis, media asset management, and journalist story tools.More than three billion people watch stories told by Vizrt customers everyday including from media companies such as CNN, CBS, NBC, Fox, BBC, BSkyB, Sky Sports, Al Jazeera, NDR, ZDF, Star TV, Network 18, Tencent, and many more.Vizrt is a global and diverse company with over 700 employees, operating in 30 offices worldwide with 52 nationalities, and recently has acquired IP-based, software-driven live video solution company, NewTek.

Territory Manager

• Jun 2019 - Apr 2021

Territory Manager under Blonde Robot South East Asia covering the following products:AJA Video Systems - www.aja.com - AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional, broadcast and post-production markets. Atomos - www.atomos.com - Atomos makes video creation products and technology for storytellers producing content on social media, TV and cinema.BirdDog – www.bird-dog.tv - BirdDog is dedicated to simplifying your transition from baseband video to IP workflows such as NDI.Angelbird – www.angelbird.com - Angelbird Technologies develops and manufactures customized memory card and workflow solutions for professional content creators.Gnarbox - www.gnarbox.com - Rugged backup device for pro content creators who need the most reliable way to back up their files in the field. Skaarhoj - www.skaarhoj.com - Manufacturer of universal broadcast controllers for control and integration of vision mixering, signal routing and camera control.Teradek - www.teradek.com - Teradek manufactures wireless video devices for remote video capture, camera control, real-time monitoring, color correction and webcasting. Wowza – www.wowza.com - Wowza offers a customizable live streaming platform to build, deploy and manage high-quality video, live and on-demand.Haivision – www.haivision.com – Haivision is a market leader in enterprise video and streaming solutions, including encoding, internet streaming, IPTV, and video management & distribution.Newtek - www.newtek.com - NewTek continues to be a change-agent in the video industry, leading the shift to IP video workflows with the NewTek IP Series and NDI® (Network Device Interface).

Channel Sales Manager

• Sep 2017 - Jun 2019

As Channel Sales Manager with the priority on AJA Video Systems, I started with limited knowledge of AJA's product range. Given about 6 months, I've managed to identify and approach the right strategic partners and achieve sales and profit goals by the following year.The following are my responsibilities:Responsible for the day-to-day relationship management of channel partnersAct as a liaison between the end-user and assigned channel partners.Build, maintain, and manage relationships with current and prospective channel partners.Establish productive, professional relationships with key personnel in assigned partner accounts.Coordinate the involvement of AJA personnel, including support, service, and management resources, in order to meet partner performance objectives and partners’ expectations.Sell through partner organizations to end users in coordination with partner sales resources.Meet assigned targets for profitable sales volume and strategic objectives in assigned partner accounts.Manage direct/channel conflict by fostering excellent communication between the channel and direct teamsEnsures partner compliance with Channel Partner programs and agreementsParticipate in a partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.Identifies partner or services offerings; working with partner sales resources, services, marketing, etc. develop & launch offerings to point of incremental join revenue achievementBuilds relationships with technology vendors to identify mutual opportunities with shared partners

President

• Jan 2019 - Mar 2021

It is a known fact that women in Motorsport in Malaysia a rare. We are here to share the Motorsport passion as much as any man and are serious in paving a path that encourages more ladies to take part in local races.On 26th March of 2019, the club was officiated under the Sports Ministry and gained official name of Juwita Motorsport Club. The committee consists of experienced female drivers like Faye Kusairi, Azrina Jane, Gina Finanza, and Sharina Ramlle, to share their journey and experience in the field and the many channels they can branch out to.

Automotive Event Consultant

• Aug 2016 - Aug 2017

Sales & Marketing Manager

• Jun 2012 - Jun 2016

Broadcast Equipment & Computer Equipment –Service provided for supply, delivery, installation, commissioning and maintenance of equipment for major TV Station in Malaysia and Governmental department such as RTM, FINAS, Ministry of Defense and Ministry ofHealth. Computer related equipment for local both governmental and private universities and institution. Secured new product distribution ship. Broadcast Equipment & Computer Equipment –Service provided for supply, delivery, installation, commissioning and maintenance of equipment for major TV Station in Malaysia and Governmental department such as RTM, FINAS, Ministry of Defense and Ministry ofHealth. Computer related equipment for local both governmental and private universities and institution. Secured new product distribution ship.

Sales & Marketing Manager

• Jun 2003 - May 2012

Event Management Services for major client includes Sepang International Circuit Sdn Bhd, Motorsport Asia Ltd, 8TV Sdn Bhd, Extreme Park Sdn Bhd, Tanco Resort Bhd, Lebuhraya Shapadu Sdn Bhd, Edaran Tan Chong Motor Sdn Bhd Event Management Services for major client includes Sepang International Circuit Sdn Bhd, Motorsport Asia Ltd, 8TV Sdn Bhd, Extreme Park Sdn Bhd, Tanco Resort Bhd, Lebuhraya Shapadu Sdn Bhd, Edaran Tan Chong Motor Sdn Bhd

Sales Executive

• Dec 2001 - Jun 2003

Developed and implemented comprehensive marketing plan and research documents for Software Development market segment. Worked closely with sales force on development and execution of marketing and follow-up programs. Apart from that, daily duties are still involved in maintaining the DreamMotor.com portal. Developed and implemented comprehensive marketing plan and research documents for Software Development market segment. Worked closely with sales force on development and execution of marketing and follow-up programs. Apart from that, daily duties are still involved in maintaining the DreamMotor.com portal.

Sales Marketing Executive

• Dec 2000 - Dec 2001

Mainly involve in administrative and management of the sales & marketing team. Also involve organizing events in conjunctions with motor sport events for DreamMotor.com promotions.Daily duties involve in maintaining the portal on the content development, newsletter, vehicle reviews, and customer service support and bugs report.In liaising with programmers and designers for enhancement development for the portal. Mainly involve in administrative and management of the sales & marketing team. Also involve organizing events in conjunctions with motor sport events for DreamMotor.com promotions.Daily duties involve in maintaining the portal on the content development, newsletter, vehicle reviews, and customer service support and bugs report.In liaising with programmers and designers for enhancement development for the portal.

Sales Executive

• Dec 1999 - Jan 2000

Duties involved in sales & marketing of computer related products such as hardware and software. Duties involved in sales & marketing of computer related products such as hardware and software.