Leandro Freitas

Platform Coordinator | Programmatic Media | AdOps at Wunderman Thompson Brasil
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Full professional proficiency
  • Spanish Full professional proficiency
  • Português Native or bilingual proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Marcelo P.

Leandro is a very qualified worker and fast learner. Always looking for the most effective and clear solutions for our team and our clients. He also has a good knowledge in the EMEA and SPLA programmatic market.

Vlademir Yrigoyen

Leandro é um excelente profissional! Grande pesquisador e ótimo no serviço que faz

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • The Complete Programmatic Advertising Course - 2022
    Udemy
    Aug, 2022
    - Nov, 2024
  • Exame de certificação do Display & Video 360
    Google
    Jun, 2022
    - Nov, 2024
  • Mídia Programática
    Goobec Brasil
    Apr, 2022
    - Nov, 2024
  • Learning SAP Analytics Cloud
    Linkedin Learning
    Mar, 2022
    - Nov, 2024
  • Exploratory Data Analysis With Python and Pandas
    Coursera
    Feb, 2022
    - Nov, 2024
  • Hands-on Introduction to Linux Commands and Shell Scripting
    IBM
    Feb, 2022
    - Nov, 2024
  • Aprendendo a aprender: ferramentas mentais poderosas para ajudá-lo a dominar assuntos difíceis (em Português) [Learning How to Learn]]
    Deep Teaching Solutions
    Jan, 2022
    - Nov, 2024
  • The Data Scientist’s Toolbox
    The Johns Hopkins University
    Jan, 2022
    - Nov, 2024
  • Certificado EF SET Certificate™
    EF English First
    Dec, 2021
    - Nov, 2024
  • Introdução à Ciência de Dados 3.0
    Data Science Academy
    Nov, 2021
    - Nov, 2024
  • Google 360 Suite Overview
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Google Analytics Essential Training
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • NLP with Python for Machine Learning Essential Training
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Growth Hacking Foundations
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Online Marketing Foundations
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Learning Linux Command Line
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Técnicas de Comunicação Interpessoal
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Brand Management: Aligning Business, Brand and Behaviour
    Coursera
    Sep, 2019
    - Nov, 2024
  • Marketing in a Digital World
    Coursera
    May, 2019
    - Nov, 2024
  • Campaign manager 360 Certification Exam
    Skillshop
    Dec, 2022
    - Nov, 2024
  • Search Ads 360 Certification Exam
    Google
    Dec, 2022
    - Nov, 2024

Experience

  • Wunderman Thompson Brasil
    • Brazil
    • Advertising Services
    • 200 - 300 Employee
    • Platform Coordinator | Programmatic Media | AdOps
      • Dec 2022 - Present

      Creation of media plans, stock calendars, and investment strategies in DV360; negotiations with customers and partners, aligning deadlines, and getting better prices on media purchases; optimization of campaigns, acting on the identification of possible flaws or development opportunities; coordination of tasks, reports, and presentations; dashboard development; People development. Creation of media plans, stock calendars, and investment strategies in DV360; negotiations with customers and partners, aligning deadlines, and getting better prices on media purchases; optimization of campaigns, acting on the identification of possible flaws or development opportunities; coordination of tasks, reports, and presentations; dashboard development; People development.

  • Cognizant
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Programmatic Advertising Specialist (DV360) - EMEA
      • May 2022 - Nov 2022

      Monitor and optimize campaigns in order to maximize advertisers' business growth; Provide detailed campaign performance analysis to boost performance; Identify and solve client problems proactively and creatively; Analyze and operate client DBM account, taking ownership of the client performance and strategy. Support AMs while operating DoubleClick products (creating structures and applying changes in the account). Monitor and optimize campaigns in order to maximize advertisers' business growth; Provide detailed campaign performance analysis to boost performance; Identify and solve client problems proactively and creatively; Analyze and operate client DBM account, taking ownership of the client performance and strategy. Support AMs while operating DoubleClick products (creating structures and applying changes in the account).

  • Bob
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Data Analyst
      • Mar 2021 - Aug 2021

      Extracting, analyzing, and data cleansing with Excel. Data visualization, dashboard and plot creation using Excel and Data Studio, and presentation using Powerpoint. Performance analytics, campaign optimization, and suggestions for new ads in Google Ads account for Large Customer Sales (LCS) customers - 200 Largest Google accounts in Brazil. Extracting, analyzing, and data cleansing with Excel. Data visualization, dashboard and plot creation using Excel and Data Studio, and presentation using Powerpoint. Performance analytics, campaign optimization, and suggestions for new ads in Google Ads account for Large Customer Sales (LCS) customers - 200 Largest Google accounts in Brazil.

  • Agency LEAF
    • São Paulo, São Paulo
    • Digital Marketing Analyst
      • Jan 2019 - Nov 2020

      Marketing consultancy, digital marketing campaigns on platforms such as Facebook Ads and Google Ads focused on reach, dissemination, brand strengthening, lead capture and conversion. Website Setup for Google Marketing Platform (Google Analytics, Google Search Console), Technical SEO Marketing consultancy, digital marketing campaigns on platforms such as Facebook Ads and Google Ads focused on reach, dissemination, brand strengthening, lead capture and conversion. Website Setup for Google Marketing Platform (Google Analytics, Google Search Console), Technical SEO

  • Facebook
    • Software Development
    • 700 & Above Employee
    • Marketing Expert
      • Dec 2018 - Dec 2019

      Creation and optimization of advertising campaigns aimed at the Small and Medium Business (SMB) and B2B market using Facebook Ads, Branding, data analysis with Analytics, implementation, and management of Pixel data, creation of catalogs, DPA campaigns, creation of conversion campaigns, contact management using CRM tools such as Salesforce, management, and analysis of metrics using Tableau. (Atento) Creation and optimization of advertising campaigns aimed at the Small and Medium Business (SMB) and B2B market using Facebook Ads, Branding, data analysis with Analytics, implementation, and management of Pixel data, creation of catalogs, DPA campaigns, creation of conversion campaigns, contact management using CRM tools such as Salesforce, management, and analysis of metrics using Tableau. (Atento)

  • LF Soluções Linguísticas
    • São Paulo Area, Brazil
    • English Teacher, Translator and Interpreter
      • Aug 2015 - Oct 2018

      Translation and proofreading of different materials and literary productions for diverse clients. Private English lessons. Translation and proofreading of different materials and literary productions for diverse clients. Private English lessons.

  • Apple
    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Applecare Advisor (Bilingual)
      • Jan 2015 - Sep 2016

      Customer service for mediation of issues and technical problems of users. Handle training and find solutions for customers in the use of different models of mobile devices and computers. Help customers with logistical management of the product. Customer service for mediation of issues and technical problems of users. Handle training and find solutions for customers in the use of different models of mobile devices and computers. Help customers with logistical management of the product.

  • Ka Solution
    • Brazil
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Publishing Assistant
      • May 2014 - Aug 2014

      Analysis and production of content through the selection, editing, and synthesis of educational material, with a view to creating a flow of information that would be suitable for textbooks and the intended age group. (Fixed-term contract) Analysis and production of content through the selection, editing, and synthesis of educational material, with a view to creating a flow of information that would be suitable for textbooks and the intended age group. (Fixed-term contract)

Education

  • Universidade de São Paulo
    Specialization in Marketing and Communication, Communication and Marketing Management
    2019 - 2021
  • EBAC - Escola Britânica de Artes Criativas e Tecnologia
    Curso Livre, Data Science
    2021 - 2022
  • Gama Academy
    Accademia Accenture, Data Science - AI (Artificial Intelligence)
    2020 - 2020
  • London Business School
    Curso Livre, Administração, Negócios e Marketing
    2019 - 2019
  • University of Illinois at Urbana-Champaign
    Curso Livre, Marketing
    2019 - 2019
  • Senac Brasil
    Curso Livre, Marketing
    2018 - 2018
  • Faculdades Metropolitanas Unidas
    Bachelor's degree, Language Interpretation and Translation
    2013 - 2017
  • Senai São Paulo
    Técnico, Artes Gráficas
    2000 - 2001

Community

You need to have a working account to view this content. Click here to join now