Experience

FamilyLife

• United States
• Non-profit Organization Management
• 200 - 300 Employee

• Brand Communications Manager

  • Jun 2021 - Present

  • Developed and implemented comprehensive communication strategies to support business goals and increase brand awareness • Established strong relationships with senior leadership, business partners, and key stakeholders to understand business objectives and communication needs, and developed effective messaging and communication plans accordingly • Created and executed crisis communication plans to mitigate reputational risks and protect the brand's image • Developed and managed… Show more • Developed and implemented comprehensive communication strategies to support business goals and increase brand awareness • Established strong relationships with senior leadership, business partners, and key stakeholders to understand business objectives and communication needs, and developed effective messaging and communication plans accordingly • Created and executed crisis communication plans to mitigate reputational risks and protect the brand's image • Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels • Collaborated with cross-functional teams, including marketing, sales, and HR, to ensure alignment and consistency in internal and external messaging across all channels • Developed messaging and talking points for senior executives, including speeches, presentations, and media interviews, to enhance thought leadership and influence key stakeholders • Coordinated company-wide events and initiatives to promote employee engagement, including town hall meetings, and employee appreciation events • Drove internal communication strategy for major organizational changes and advised senior leadership on communication approach and messaging • Implemented an internal measurement and feedback process to ensure communication effectiveness, identify opportunities for improvement, and continuously improve engagement metrics.

• Marketing Manager

  • Nov 2017 - Jun 2021

  • Developed and implemented comprehensive marketing strategies that increased brand awareness, generated leads, and drove revenue growth for the company • Created and managed marketing budgets, allocating resources to optimize return on investment for marketing initiatives • Collaborated with cross-functional teams, including sales, product, and customer success, to develop integrated marketing campaigns that aligned with business objectives • Developed and executed targeted marketing… Show more • Developed and implemented comprehensive marketing strategies that increased brand awareness, generated leads, and drove revenue growth for the company • Created and managed marketing budgets, allocating resources to optimize return on investment for marketing initiatives • Collaborated with cross-functional teams, including sales, product, and customer success, to develop integrated marketing campaigns that aligned with business objectives • Developed and executed targeted marketing campaigns across multiple channels, including email, social media, paid advertising, and content marketing • Measured and reported on marketing performance using key performance indicators (KPIs) such as lead generation, conversion rates, and ROI • Conducted market research and analyzed data to identify trends and insights that informed marketing and communication strategies and tactics.



USAble Life

• United States
• Insurance
• 300 - 400 Employee

• Communications

  • Mar 2017 - Jan 2018

  • Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels • Produced and distributed press releases, brochures, training material, and press kits • Oversaw the development and production of a wide range of communication materials, including press releases, presentations, and digital content • Collaborated with department heads to identify communication needs… Show more • Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels • Produced and distributed press releases, brochures, training material, and press kits • Oversaw the development and production of a wide range of communication materials, including press releases, presentations, and digital content • Collaborated with department heads to identify communication needs and devise plans to address them, including crisis communications plans and media initiatives • Stayed current on emerging trends, technologies, and best practices in communication, and advocated for the use of innovative and effective communication techniques to achieve business objectives • Drafted, edited, and distributed internal communications materials such as newsletters, memos, announcements, and emails to keep employees informed and engaged. Show less • Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels • Produced and distributed press releases, brochures, training material, and press kits • Oversaw the development and production of a wide range of communication materials, including press releases, presentations, and digital content • Collaborated with department heads to identify communication needs… Show more • Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels • Produced and distributed press releases, brochures, training material, and press kits • Oversaw the development and production of a wide range of communication materials, including press releases, presentations, and digital content • Collaborated with department heads to identify communication needs and devise plans to address them, including crisis communications plans and media initiatives • Stayed current on emerging trends, technologies, and best practices in communication, and advocated for the use of innovative and effective communication techniques to achieve business objectives • Drafted, edited, and distributed internal communications materials such as newsletters, memos, announcements, and emails to keep employees informed and engaged. Show less



Transamerica

• United States
• Financial Services
• 700 & Above Employee

• Communications Manager

  • Jul 2014 - Feb 2017

  • Developed and executed communication strategies to support business objectives, enhance brand awareness, and build stakeholder relationships • Facilitated cross-functional collaboration and communication to ensure consistent messaging and unified communication across the organization • Established competitive and profitable advertising strategies and created and managed corporate social media image • Developed and managed communication policies and guidelines, including branding… Show more • Developed and executed communication strategies to support business objectives, enhance brand awareness, and build stakeholder relationships • Facilitated cross-functional collaboration and communication to ensure consistent messaging and unified communication across the organization • Established competitive and profitable advertising strategies and created and managed corporate social media image • Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels • Developed messaging and talking points for senior executives, including speeches, presentations, and media interviews, to enhance thought leadership and influence key stakeholders. Show less • Developed and executed communication strategies to support business objectives, enhance brand awareness, and build stakeholder relationships • Facilitated cross-functional collaboration and communication to ensure consistent messaging and unified communication across the organization • Established competitive and profitable advertising strategies and created and managed corporate social media image • Developed and managed communication policies and guidelines, including branding… Show more • Developed and executed communication strategies to support business objectives, enhance brand awareness, and build stakeholder relationships • Facilitated cross-functional collaboration and communication to ensure consistent messaging and unified communication across the organization • Established competitive and profitable advertising strategies and created and managed corporate social media image • Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels • Developed messaging and talking points for senior executives, including speeches, presentations, and media interviews, to enhance thought leadership and influence key stakeholders. Show less



Mangan Holcomb Partners

• Little Rock, Arkansas Area

• Public Relations Account Executive

  • Mar 2012 - Jul 2014

  • Developed and executed targeted public relations campaigns that supported clients' business goals, such as product launches, thought leadership initiatives, and corporate social responsibility programs • Developed strategic communication plans aligned with client goals and ensured messages reached target audiences across various industries, including, but not limited to, technology, government, nonprofit, healthcare, and agriculture • Developed and executed crisis communication plans to… Show more • Developed and executed targeted public relations campaigns that supported clients' business goals, such as product launches, thought leadership initiatives, and corporate social responsibility programs • Developed strategic communication plans aligned with client goals and ensured messages reached target audiences across various industries, including, but not limited to, technology, government, nonprofit, healthcare, and agriculture • Developed and executed crisis communication plans to protect clients' reputations during high-stress situations • Coordinated and executed events, conferences, and other initiatives to engage stakeholders and promote the clients' brand and values • Developed and delivered training programs to equip employees and leaders with effective communication skills, including writing, presentation, and storytelling techniques • Monitored and reported on communication effectiveness, including media coverage, stakeholder sentiment, and engagement metrics, to inform communication strategy and tactics • Cultivated and maintained relationships with key media outlets, journalists, and influencers, resulting in consistent and positive media coverage across print, broadcast, and digital channels • Stayed current on industry trends, best practices, and emerging technologies to inform internal communication strategy and maintain a competitive edge. Show less • Developed and executed targeted public relations campaigns that supported clients' business goals, such as product launches, thought leadership initiatives, and corporate social responsibility programs • Developed strategic communication plans aligned with client goals and ensured messages reached target audiences across various industries, including, but not limited to, technology, government, nonprofit, healthcare, and agriculture • Developed and executed crisis communication plans to… Show more • Developed and executed targeted public relations campaigns that supported clients' business goals, such as product launches, thought leadership initiatives, and corporate social responsibility programs • Developed strategic communication plans aligned with client goals and ensured messages reached target audiences across various industries, including, but not limited to, technology, government, nonprofit, healthcare, and agriculture • Developed and executed crisis communication plans to protect clients' reputations during high-stress situations • Coordinated and executed events, conferences, and other initiatives to engage stakeholders and promote the clients' brand and values • Developed and delivered training programs to equip employees and leaders with effective communication skills, including writing, presentation, and storytelling techniques • Monitored and reported on communication effectiveness, including media coverage, stakeholder sentiment, and engagement metrics, to inform communication strategy and tactics • Cultivated and maintained relationships with key media outlets, journalists, and influencers, resulting in consistent and positive media coverage across print, broadcast, and digital channels • Stayed current on industry trends, best practices, and emerging technologies to inform internal communication strategy and maintain a competitive edge. Show less



Arkansas Department of Emergency Management

• United States
• Government Administration
• 1 - 100 Employee

• Public Information Officer

  • May 2006 - Mar 2012

  • Managed crisis communication plans and protocols, including messaging and response plans, to ensure timely and effective communication during high-stress situations • Spokesperson • Led a team of communications professionals, including media relations, internal communications, and public relations, to deliver effective communication solutions • Coordinated and executed high-profile events, such as product launches, press conferences, and trade shows • Developed messaging and… Show more • Managed crisis communication plans and protocols, including messaging and response plans, to ensure timely and effective communication during high-stress situations • Spokesperson • Led a team of communications professionals, including media relations, internal communications, and public relations, to deliver effective communication solutions • Coordinated and executed high-profile events, such as product launches, press conferences, and trade shows • Developed messaging and talking points for senior executives, including speeches, presentations, and media interviews, to enhance thought leadership and influence key stakeholders • Established and maintained relationships with media outlets, reporters, and influencers to secure positive coverage, manage reputation, and influence public opinion • Produced and disseminated compelling content across multiple channels, including intranet, email, video, and social media • Initiated public education outreach programs and planned news conferences, meetings, and tours • Testified before US Senate Ad Hoc Subcommittee on Disaster Recovery and Intergovernmental Affairs • Selected to serve on the External Affairs Planning Committee for National Level Exercise 2011 Show less • Managed crisis communication plans and protocols, including messaging and response plans, to ensure timely and effective communication during high-stress situations • Spokesperson • Led a team of communications professionals, including media relations, internal communications, and public relations, to deliver effective communication solutions • Coordinated and executed high-profile events, such as product launches, press conferences, and trade shows • Developed messaging and… Show more • Managed crisis communication plans and protocols, including messaging and response plans, to ensure timely and effective communication during high-stress situations • Spokesperson • Led a team of communications professionals, including media relations, internal communications, and public relations, to deliver effective communication solutions • Coordinated and executed high-profile events, such as product launches, press conferences, and trade shows • Developed messaging and talking points for senior executives, including speeches, presentations, and media interviews, to enhance thought leadership and influence key stakeholders • Established and maintained relationships with media outlets, reporters, and influencers to secure positive coverage, manage reputation, and influence public opinion • Produced and disseminated compelling content across multiple channels, including intranet, email, video, and social media • Initiated public education outreach programs and planned news conferences, meetings, and tours • Testified before US Senate Ad Hoc Subcommittee on Disaster Recovery and Intergovernmental Affairs • Selected to serve on the External Affairs Planning Committee for National Level Exercise 2011 Show less