Experience

Nielsen Dodge Chrysler Jeep Ram

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Apr 2017 - Present

  • Devise strategies to drive online traffic to company websites.• Track conversion rates and making improvements to company websites.• Develop and manage digital marketing campaigns• Utilize a range of techniques including paid search, SEO and PPC.• Oversee the social media strategy for each dealership within the Nielsen Automotive Group.• Manage online brand and product campaigns to raise brand awareness.• Manage the redesign of company websites.• Improve the usability, design, content and conversion of company websites.• Responsible for planning and budgetary control of all digital marketing.• Evaluate customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing.



North Jersey Federal Credit Union

• United States
• Banking
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Apr 2016 - Apr 2017

  • Manage NJFCU’s digital sales funnel for new member acquisition• Create, manage and analyze Google AdWords and Google Display Network campaigns• Utilize Google Conversion Tracking paired with Google Analytics to monitor client's paid investments to prove ROI• Coordinate, manage and analyze paid social media campaigns utilizing Facebook, LinkedIn, Twitter and Instagram• Coordinate, manage and analyze email database marketing campaigns utilizing Constant Contact• Design and create advertising creative for the Credit Union and sponsorships• Aid in planning and coordination of NJFCU events



The Marcus Group, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance Media Coordinator

  • Oct 2015 - Dec 2015

  • Created, managed and analyzed Google AdWords and Google Display Network campaigns• Utilized Google Conversion Tracking paired with Google Analytics to monitor client's paid investments to prove ROI• Coordinated, managed and analyzed paid social media campaigns utilizing Facebook, LinkedIn, and Twitter• Created and utilized Facebook Pixels as well as Twitter Conversion Tracking/Custom Audience pixels to track customer conversion paths• Coordinate billboard, print and TV IOs and placements



BOC Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2014 - Oct 2015

  • Implemented, managed and analyzed Google AdWords campaigns for over 50 clients• Coordinated, managed and analyzed digital display, streaming video, geo-fencing, email database marketing and retargeting campaigns• Created UTM codes to track digital investments made by clients to prove ROI• Monitored client investments utilizing Google Analytics• Purchased media for clients including but not limited to TV, radio, print and outdoor • Implemented, managed and analyzed Google AdWords campaigns for over 50 clients• Coordinated, managed and analyzed digital display, streaming video, geo-fencing, email database marketing and retargeting campaigns• Created UTM codes to track digital investments made by clients to prove ROI• Monitored client investments utilizing Google Analytics• Purchased media for clients including but not limited to TV, radio, print and outdoor



Retail Merchandising Services

• Merchandiser

  • 2006 - Aug 2014

  • Acted as brand representative for Dooney & Bourke and Fownes• Set up in-store displays, track sales, and track inventory • Acted as brand representative for Dooney & Bourke and Fownes• Set up in-store displays, track sales, and track inventory



Quinnipiac University

• United States
• Higher Education
• 700 & Above Employee

• Administrative Assistant

  • Aug 2010 - May 2014

  • Liaised between the Office of Residential Life and the general public• Managed the office in absence of senior staff• Mediated in roommate disputes • Liaised between the Office of Residential Life and the general public• Managed the office in absence of senior staff• Mediated in roommate disputes



Morgan Technical Ceramics-Certech

• Laboratory Assistant

  • Jun 2012 - Aug 2012

  • Operated analytical equipment to aid R&D staff in material control and certification • Operated analytical equipment to aid R&D staff in material control and certification



Berkeley Meadows Care Center

• Dietary Department Aid

  • Jun 2010 - Aug 2010

  As a Dietary Department Aid, I was responsible for general duties within the care facility. I would prepare meals for the residents of the care facility, and provide them with those meals. As a Dietary Department Aid, I was responsible for general duties within the care facility. I would prepare meals for the residents of the care facility, and provide them with those meals.