Yervand G.

OBSKUR (Movella) Product Marketing Manager at Movella
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area

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5.0

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Amber Greene

Yervand is an excellent leader and collaborator. He is very innovative and creative. We had to work on a group project and he brought different perspectives to the table. He is very knowledgeable and great to work with.

Lorenzo Santos

Yervand did great work in assisting our content creation process. His wisdom from building a public subscriber base of close to 1 million YouTube followers really became evident and directly transferable to our organization.

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Experience

    • United States
    • Information Technology & Services
    • 100 - 200 Employee
    • OBSKUR (Movella) Product Marketing Manager
      • Feb 2023 - Present

      Responsible for development and management of: - GTM Strategy & Execution for launch and support of OBSKUR streaming application under Movella. - Social Media strategy. - OBSKUR brand messaging development. - Online content creation. - Influencer collaboration and content planning. - Media development and promotion strategy. Responsible for development and management of: - GTM Strategy & Execution for launch and support of OBSKUR streaming application under Movella. - Social Media strategy. - OBSKUR brand messaging development. - Online content creation. - Influencer collaboration and content planning. - Media development and promotion strategy.

    • United States
    • Aviation and Aerospace Component Manufacturing
    • 700 & Above Employee
    • NASA OBB & GLIMR Marketing Specialist Intern
      • Jan 2022 - Dec 2022

      • Authored compelling, digestible messaging for public release via NASA social media channels. • Created YouTube deliverables on the NASA GLIMR mission, including scripts, storyboards, voiceovers, video production & editing. • Built inputs and suggested revisions for the NASA GLIMR mission’s website design and content. • Developed content and marketing strategies to reach NASA’s target audiences. • Authored compelling, digestible messaging for public release via NASA social media channels. • Created YouTube deliverables on the NASA GLIMR mission, including scripts, storyboards, voiceovers, video production & editing. • Built inputs and suggested revisions for the NASA GLIMR mission’s website design and content. • Developed content and marketing strategies to reach NASA’s target audiences.

    • United States
    • Musicians
    • Marketing Assistant
      • May 2018 - Dec 2019

      • Utilized social media marketing by creating and distributing content to Facebook, Instagram & Youtube. • Performed digital business development through solidifying partnerships with top online music groups. • Conducted research and presented keyword strategy for use with search engine optimization. • Studied Google & YouTube Analytics data to measure and increase visitors, engagements & lead generation. • Updated company's social media pages on an ongoing basis. • Answered phone calls & greeted clients in a professional & helpful manner. • Established great rapport in client relationships as well as vendors. • Coordinated setup of workshops with artists, students and vendors. • Managed scheduling & distribution of videos, audio and other creative content. Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Content Creator & Social Media Specialist
      • Jan 2015 - Apr 2018

      • Implemented development strategies to drive over 80 million views & over 800,000 subscribers. • Filmed, edited & published over 300 videos on YouTube & Instagram. • Supervised & trained a designer & video editor to assist with channel content and branding leading to increased channel engagement. • Negotiated promotions & collaboration deals with other creators & brands. • Managed day to day execution of online content and continuous growth through competitor analysis, SEO, fan engagement tactics, pop culture trend predictions and monthly analysis of overall channel strategy Show less

Education

  • California State University, Northridge
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2019 - 2022
  • Beat Lab Academy
    Sound Design & Audio Engineering
    2018 - 2018
  • ICON Collective
    Music Production
    2013 - 2013

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