Experience

Front Door Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Nov 2021 - Present

  I manage digital marketing for a range of high-profile and boutique clients, with services ranging across content and social media, to PR and SEO. I manage digital marketing for a range of high-profile and boutique clients, with services ranging across content and social media, to PR and SEO.



Foundation Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Content Specialist

  • Oct 2020 - Nov 2021

  My role involves crafting high-quality digital content, as well as optimising existing content for clients across the beauty industry. My role involves crafting high-quality digital content, as well as optimising existing content for clients across the beauty industry.



Liberty Marketing Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Content Specialist

  • May 2020 - Nov 2021

  Working in the Content Department, my role involves creating high-performing content for a range of B2B and B2C clients, as well as contributing to digital PR campaigns and creating search-focused content marketing strategies. Working in the Content Department, my role involves creating high-performing content for a range of B2B and B2C clients, as well as contributing to digital PR campaigns and creating search-focused content marketing strategies.



Chapter Arts Centre

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Marketing Officer

  • Apr 2019 - Apr 2020

  Chapter is an innovative and busy arts centre in Cardiff, a community hub and a creative space which hosts theatrical performances, gallery exhibitions, film screenings, stand-up comedy and more.As Marketing Officer my main responsibilities include:– Planning & delivering multi-faceted marketing campaigns for events– Content curation (designing website pages, flyers, posters & graphics)– Analysing data & calculating ROI– Leading on & developing email marketing strategy– Building subscriber lists– Consolidating brand identity– Analysing audience & sales data using CMS (Spektrix)– Curating social media promotions– Designing & implementing targeted discounts and offers



Seren Books

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing and Communications Officer

  • Jul 2015 - Apr 2019

  Seren is Wales’ leading independent literary publisher, specialising in English-language writing from Wales. As Marketing & Communications Officer I managed the promotion of all titles (22 new publications each year plus extensive backlist) and the presence and growth of the Seren brand (online and off). My main responsibilities included:– Curating content for the website and blog– Communicating with the press; providing press releases, articles, publishable content and review copies– Analysing brand data to track performance of marketing campaigns and influence future strategy– Creating a unified brand image across all social media channels and curating content optimised for each platform– Providing the trade with accurate information for each forthcoming title prior to publication– Communicating with our audience through email, phone, social media and face to face– Managing author relationships; scheduling events across the UK



F+W Media, Inc.

• United States
• Media Production
• 100 - 200 Employee

• Audience Development Executive

  • Jun 2014 - Jul 2015

  In this role I monitored consumer engagement for multiple communities and crafted campaigns and content to increase the size of several audiences, as well as building and maintaining relationships with bloggers, reviewers, authors and key trade.With a focus on digital marketing, the main features of this role were:– Growing the email subscriber list through the use of digital marketing techniques and campaigns– Creating blog content on a variety of subjects for multiple communities to drive traffic, engagement and revenue– Scheduling social media content (across all major platforms) for the Stitch Craft Create, I Love Cross Stitch, BurdaStyle UK and I Love Tilda communities– Handling all content and review requests– Organising global ‘blog hops’ and online content promotion for specific new and upcoming titles– Tracking sales performance and audience engagement using SEO tools– Devising (and testing) new, innovative techniques for marketing and consumer engagement



Cardiff University / Prifysgol Caerdydd

• United Kingdom
• Higher Education
• 700 & Above Employee

• BA English Literature

  • Sep 2011 - Jul 2014

  I graduated on 16th July 2014 with First Class Honours. I benefited from the flexibility of the course, choosing a range of modules covering a variety of periods and subjects, from Old English to Modernist Poetry.The third-year Project Management and Research module provided me with a range of applicable skills such as interview transcription and proofreading, as well as enabling me to develop software-specific knowledge (Excel, Word, Vista GPS, Powerpoint) and to practice data handling.My academic progress was complimented by my work experience at University of Wales Press, in their Sales and Marketing department.



University of Wales Press / Gwasg Prifysgol Cymru

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Work Experience

  • Nov 2012 - May 2014

  Based in the Sales & Marketing Department of UWP, I assisted with the marketing of new titles, the distribution of promotional material to potential consumers, and the growth of the email subscriber list.

• Work Experience

  • 2012 - 2014