Experience

Society of Motor Manufacturers and Traders (SMMT)

• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Events and Communications Project Manager

  • Jul 2018 - Present

• Senior Events and Communications Manager - Fixed Term Contract

  • May 2017 - Jul 2018

  The SMMT is one of the largest and most influential trade associations in the United Kingdom, representing more than 700 companies. The organisation serves as the voice of the UK motor industry, supporting and promoting its members' interests at home and abroad to government, stakeholders and the media. Reporting directly to the Director of Communications and International, responsibilities include:• Organisation and execution of SMMT high-profile corporate events throughout the year, ensuring all events are delivered to a consistently high professional standard and within SMMT corporate branding guidelines;• Management of external agencies and event team;• Close collaboration with the Senior Digital Manager, International Events and Media teams (providing event management support at key press and international events), and liaison with the Policy and Membership departments;• Event budgetary management.



Lo Presti Ventura

• United Kingdom
• Advertising Services

• Freelance Event & Marketing Consultant

  • May 2008 - Jul 2018

  Lo Presti Ventura Ltd offers clients professional advice, support and execution for all manner of marketing, events and public relations projects. Numerous examples of the company's projects are shown throughout the website www.loprestiventura.com. Projects include: • Event management support for Shell team at Imagination Ltd;• Rolls-Royce Motor Cars Porto Cervo Summer Studio: Acted as Mobile Experience Manager and Brand Ambassador for the company’s inaugural Brand Experience Studio in Sardinia. Responsibilities included the organisation and execution of all events, management of Affinity Partnership activities with high profile luxury brands and marketing communications;• Event management and support for Just Marketing International in the U.K and U.A.E. for a high profile Formula 1 corporate event of UBS at the Abu Dhabi Grand Prix;• Full project & event management support for Fuse Sport (part of the OMD group) and Infiniti (Nissan's premium brand) for their Centre Opening Events project in Europe and the launch of the first Infiniti International Digital Art Competition. The "Infiniti Reveal Gallery" is the showcase of the Centre Openings, involving unique digital art installations created by artists from around the world on display along with the Red Bull Racing F1 car;• Event management & hospitality support to Infiniti Europe at the 2012 & 2013 Goodwood Festival of Speed;• Interim Marketing Manager for the Piaggio Group (Piaggio, Vespa, Gilera, Derbi, Aprilia and Moto Guzzi brands), plan and organise product launches, ADV, BTL, PR campaigns, incentives trips and events in the U.K. and abroad; • Event management support for the 2010 F.I.M. (Fédération Internationale de Motocyclisme) Gala Award Ceremony at Estoril;• Collaboration with We Move Bikes Logistics to provide full event management support for Harley-Davidson's "The Legend on Tour" truck, attending U.K. consumer shows and motor sport events;• Event management and support for Bridgestone UK.



Bamford

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Head of Communications - Fixed Term Contract

  • Mar 2015 - Sep 2015

  Reporting directly to the Managing Director, responsibilities included:• Implementation of the 2015 marketing & PR plan and new marketing initiatives;• Liaise with the Head of Retail and Design, Head of Bath and Body, Wholesale Manager, Creative Consultant, Visual Merchandiser and Designer;• Plan, organise and execute all PR, marketing and customer events, including product launches and press events;• Manage external PR agencies and suppliers;• Liaise with press and partner distributor teams (including Japan);• Support Wholesale and Bath & Body departments;• Manage overall brand and marketing communications (including online and E-commerce);• Definition and coordination of effective collateral;• Manage budget and monitor costs;• Act as brand ambassador.Full time fixed term maternity cover contract.



Rolls-Royce Motor Cars

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Mobile Experience Manager - Fixed Term Contract

  • May 2014 - Oct 2014

  Acted as Mobile Experience Manager and Brand Ambassador for Rolls-Royce Motor Cars' inaugural Brand Experience Studio in Sardinia’s exclusive Porto Cervo resort. The Brand Experience Studio offered Rolls-Royce guests an insight into the world of the iconic marque in a relaxed club atmosphere, and an opportunity to view and test drive a range of cars including the special edition Waterspeed Drophead Coupé. Responsibilities included planning, organisation and execution of all events, management of Affinity Partnership activities with luxury brands and international artists, CRM, engagement with potential clients and organisation of test drives, liaison with local agencies, networking with local luxury brand managers, and marketing communications (including management of the Studio’s social media and website).



Piaggio Group

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing & Event Manager

  • May 2005 - Apr 2008

  One of three senior executives responsible for the U.K. market for the European scooter market leader Piaggio and their Vespa, Gilera and Piaggio brands.• Plan and implement brand strategy (from media campaigns ATL, BTL, viral, online, to direct marketing, PR for new and existing products);• Create, edit and manage marketing content in all communication channels (ATL online & offline, BTL, POS, internal communication to franchise network, picture/video shoot requirements); • Manage e-commerce sites launch and development; • Brief call customer centre & CRM; • Plan and implement new product strategies (pricing, position, volume communication and PR);• Brief and manage outsourced PR agency; approve press releases; monitor press coverage; provide interviews to television, radio and print journalists; take journalists on international press launches;• Leverage use of racing Gilera team & riders (MotoGP) to drive commercial results (racing events, PR & advertising); • Develop brand image and partnerships with high-profile global brands; • Implement corporate image/identity program throughout network of 200+ franchise showrooms, & provide marketing & PR support;• Plan & execute all aspects of consumer, corporate events, and PR calendar;• Primary liaison with marketing headquarters (Italy), creative and marketing agencies, sales network, finance and insurance providers• Attend European meetings & forums with other markets, participate and present regular marketing presentations to HQ management and UK sales team; • Produce and review market reports and forecasts with the Managing Director and National Sales Manager; • Manage all aspects of the marketing and PR budget (allocation, expenditure, identification and engagement of suppliers, meeting P&L targets); create annual marketing plan and budget proposal;• Primary marketing contact within company; company representative to Motorcycle Industry Association Show and PR Committees;• Manage team of assistants.



Piaggio Group

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Executive

  • 2003 - 2005

  Led the design, planning and execution of events including new product launches, international exhibitions, regional and national dealer conferences and incentive trips. Responsible for the review, editing and creation of marketing and promotional materials; the co-ordination of co-marketing and direct marketing activities, and public relations for Piaggio.

• MBA Marketing Internship

  • Feb 2002 - Dec 2002

  Support Marketing department, the Managing Director & Vice President (N. Europe & N. America), and European Business Development Director.



Prada Group

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Assistant Sales Manager

  • 2000 - 2001

  Management of new Prada Sport department, reporting and liaison with head office, visual merchandising; customer service and sales; staff management and inventory control. Harrods, London. Management of new Prada Sport department, reporting and liaison with head office, visual merchandising; customer service and sales; staff management and inventory control. Harrods, London.