Experience

Ming Fai Group

• China
• Retail Office Equipment
• 1 - 100 Employee

• Brand & Marketing Manager

  • Sep 2016 - Present

  ⋅ Branding: Creation of brands from mass market to high end positioning⋅ Brand management: Develop the brand strategy, product development and annual marketing plan for APAC. Portfolio of around 30 brands (Lanvin, Loewe, Molton Brown, Culti, Crabtree & Evelyn, Borghese, Themae...)⋅ Deliver sales report every quarter to the licensed brands⋅ Drive and manage marketing projects, new product development in collaboration with the Design and Sales Team to develop product ideas meeting target market need⋅ Develop strong integrated marketing plan with innovative touch points to reach and persuade target consumers with messaging based on brand positioning and strategy.⋅ Map out detailed execution plans and monitor closely to ensure smooth operation and target achievement according to marketing objectives.⋅ Work with cross functional team and deliver outstanding result through team work and efficient communication.⋅ Formulate marketing strategies and implement marketing initiatives



Celine Delforn

• Belgium
• Government Administration

• Freelance fashion stylist

  • 2008 - Present

  Styling for magazines, commercials and look books Identify the trends of the seasons, choose all the ready-to-wear and the accessories Define a theme for the story, cast the models, choose the make up and hair design Generate and style editorials for international publications such as Vogue Pelle, Vanity Fair Italy, Vogue Spain, Common & Sense, Flavor, Envy, Latin America and Mexican Vogue… Take part in photo shoots with Elle Von Unwerth, Bianca Balti, Isabeli Fontana, Kylie Minogue, Mischa Barton, Carmen Kass, Scarlett Johansson …Be permanently in contact with the labels (LVMH, Hermes, Chanel…) assisting at the shows, going to press days, shooting appointmentsExtensive research in art, music and various avenues of popular culture for creation and development.



Scarselli Diamonds, Inc.

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• PR & Marketing manager

  • Feb 2014 - Oct 2015

  Oversee and manage the communication and marketingBe responsible to develop a comprehensive branding and communication strategy that could effectively deliver the brand message to a wide spectrum of stake holders. Create innovative marketing ideas for the target audience in many channels, e.g. websites, online platform, social media, mobile applicationsCreate and develop the ecommerce platformManage media buying, organize PR activities, exhibitions and eventsIdentify trends, define current market conditions, analyze competitions in order to meet and exceed corporate objectivesLiaise and negotiate with advertising and promotional partners Develop new initiatives, maximize product’s exposure and identify new promotional opportunities



Conde Nast

• United States
• Media Production
• 700 & Above Employee

• Fashion Editor Assistant, Glamour

  • Sep 2007 - Sep 2008

  Contributed to the conceptual development of fashion pages. Managed incoming and outgoing flow of merchandise Facilitated organization of photo shoots, before, during and after. Contributed to the conceptual development of fashion pages. Managed incoming and outgoing flow of merchandise Facilitated organization of photo shoots, before, during and after.



Renoma

• France
• Design Services
• 1 - 100 Employee

• Project Manager for International development

  • Dec 2005 - Jul 2007

  Created new lines of the by-products as « art de la table »Found new franchiseesEnlarged the distributive networkManaged the website (define the design, the organization, write the content)Exported exhibitions ( photography, scenography, paintings. ) Created new lines of the by-products as « art de la table »Found new franchiseesEnlarged the distributive networkManaged the website (define the design, the organization, write the content)Exported exhibitions ( photography, scenography, paintings. )



Hermès

• Retail Apparel and Fashion

• PR assistant

  • Jun 2005 - Nov 2005

  Conceived and authored communication tools both for internal and external use. Organized events abroad, including store openings, cultural and commercial exhibitions. Responsible for following up on the logistics of 28 International affiliates. Conceived and authored communication tools both for internal and external use. Organized events abroad, including store openings, cultural and commercial exhibitions. Responsible for following up on the logistics of 28 International affiliates.