Craig Asher Nyman
Director, Music, Programming & Development at Life is Beautiful- Claim this Profile
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Bio
Josh Greenberg
Craig and I grew close in the development of the inaugural Life is Beautiful festival in Las Vegas. In our first meeting, I think we realized we both had a similar definition of premium and were talking the same language from a programming perspective right away. Ever since that moment, we've been sort of kindred spirits in business and pleasure. Always a great resource to bounce an idea off of, discuss our valuations of newly discovered live talents and I always know its authentic and he's done his homework. And it shows. Look at the quality of programming he continues to deliver in Vegas. This festival has quickly become one of the best programmed events in the US in only its 3rd year. I have every confidence in Craig's ability to bring a strategic vision to life as I've been able to work with him to do so in the past and look forward to more in the future.
Glenn Haussman
Craig is the consummate PR professional. He's someone I have repeatedly relied on for myriad things. From getting me quotes to helping me package story ideas. Even if one of his clients cannot helpme with a specific story I am working on, he always try to problem solve with me to help me out. Craig is also real smart when it comes to PR and marketing and has his pulse on what it is consumers are looking for and therefore what writer's need. I am always happy when I get to work with Craig.
Josh Greenberg
Craig and I grew close in the development of the inaugural Life is Beautiful festival in Las Vegas. In our first meeting, I think we realized we both had a similar definition of premium and were talking the same language from a programming perspective right away. Ever since that moment, we've been sort of kindred spirits in business and pleasure. Always a great resource to bounce an idea off of, discuss our valuations of newly discovered live talents and I always know its authentic and he's done his homework. And it shows. Look at the quality of programming he continues to deliver in Vegas. This festival has quickly become one of the best programmed events in the US in only its 3rd year. I have every confidence in Craig's ability to bring a strategic vision to life as I've been able to work with him to do so in the past and look forward to more in the future.
Glenn Haussman
Craig is the consummate PR professional. He's someone I have repeatedly relied on for myriad things. From getting me quotes to helping me package story ideas. Even if one of his clients cannot helpme with a specific story I am working on, he always try to problem solve with me to help me out. Craig is also real smart when it comes to PR and marketing and has his pulse on what it is consumers are looking for and therefore what writer's need. I am always happy when I get to work with Craig.
Josh Greenberg
Craig and I grew close in the development of the inaugural Life is Beautiful festival in Las Vegas. In our first meeting, I think we realized we both had a similar definition of premium and were talking the same language from a programming perspective right away. Ever since that moment, we've been sort of kindred spirits in business and pleasure. Always a great resource to bounce an idea off of, discuss our valuations of newly discovered live talents and I always know its authentic and he's done his homework. And it shows. Look at the quality of programming he continues to deliver in Vegas. This festival has quickly become one of the best programmed events in the US in only its 3rd year. I have every confidence in Craig's ability to bring a strategic vision to life as I've been able to work with him to do so in the past and look forward to more in the future.
Glenn Haussman
Craig is the consummate PR professional. He's someone I have repeatedly relied on for myriad things. From getting me quotes to helping me package story ideas. Even if one of his clients cannot helpme with a specific story I am working on, he always try to problem solve with me to help me out. Craig is also real smart when it comes to PR and marketing and has his pulse on what it is consumers are looking for and therefore what writer's need. I am always happy when I get to work with Craig.
Josh Greenberg
Craig and I grew close in the development of the inaugural Life is Beautiful festival in Las Vegas. In our first meeting, I think we realized we both had a similar definition of premium and were talking the same language from a programming perspective right away. Ever since that moment, we've been sort of kindred spirits in business and pleasure. Always a great resource to bounce an idea off of, discuss our valuations of newly discovered live talents and I always know its authentic and he's done his homework. And it shows. Look at the quality of programming he continues to deliver in Vegas. This festival has quickly become one of the best programmed events in the US in only its 3rd year. I have every confidence in Craig's ability to bring a strategic vision to life as I've been able to work with him to do so in the past and look forward to more in the future.
Glenn Haussman
Craig is the consummate PR professional. He's someone I have repeatedly relied on for myriad things. From getting me quotes to helping me package story ideas. Even if one of his clients cannot helpme with a specific story I am working on, he always try to problem solve with me to help me out. Craig is also real smart when it comes to PR and marketing and has his pulse on what it is consumers are looking for and therefore what writer's need. I am always happy when I get to work with Craig.
Experience
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Life is Beautiful
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United States
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Entertainment Providers
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1 - 100 Employee
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Director, Music, Programming & Development
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Jan 2023 - Present
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Head of Music & Programming
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Oct 2012 - Present
Life is Beautiful is an annual 3-day festival held in Downtown Las Vegas welcoming 60k fans a day to revel over 18 blocks of city streets every September. The inaugural LIB was held in October 2013 and was headlined by The Killers and Kings of Leon among 60+ artists. Held position of Head of Music & Programming since inception and part of the founding team to create the festival. Responsible for curating and programming all talent and experiences at the festival which includes… Show more Life is Beautiful is an annual 3-day festival held in Downtown Las Vegas welcoming 60k fans a day to revel over 18 blocks of city streets every September. The inaugural LIB was held in October 2013 and was headlined by The Killers and Kings of Leon among 60+ artists. Held position of Head of Music & Programming since inception and part of the founding team to create the festival. Responsible for curating and programming all talent and experiences at the festival which includes but not limited to booking the music lineup including 70+ acts, The Kicker Comedy & More, all peripheral programming including Fergusons and House of Yes as well as Life is Beautiful Presents, artist collaboration, performing arts inclusions, after parties, pool parties, etc. Work with Production and Operations on staging, lighting, design and other festival elements and experiences. Budget management, vendor procuring, contracting. Ideate, incorporate and execute Las Vegas entertainment into the festival including only-at-Life is Beautiful performances from Cirque du Soleil and Blue Man Group in addition to having developed programming with outlets including Meow Wolf, Absinthe (Spiegelworld), Jabbawockeez, and more. Lead artist driven campaigns (giveaways, Instagram Takeovers, Meet & Greets, art collaborations, performance collaborations, surprise pop-up performances, etc.). Ideate, develop and execute new programming experiences at the festival. Produce Peripheral Programming department on-site and manage internal team, vendors, talent, activations, surprise and delight moments, PRIDE Parade, and more. Sponsorship sales. Part of the internal sales team working to bring the right partners to the festival. Partners over the years have included Red Bull, Disney, Atomic Brands/Monaco Cocktails, The Recording Academy, Sessions Live, Monster Cable, Fever Tree, Virgin Hotels, Audacy (formerly Entercom and CBS Radio), Terrible Herbst, Health-Ade, FLOOD Magazine, Beat Fever, Audeze.
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CAN Media & Entertainment
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Las Vegas, Nevada Area
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Proprietor
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Sep 2010 - Present
CAN Media is a Las Vegas based independent media communications and entertainment firm working with a vast array of clients in industries including hospitality, entertainment, nightlife and lifestyle brands. Current and past clients include: William Grant & Sons Casa Fuente Harvest & Larder Labor Wines Pushback Wines Juice NV Galavantier Angel Management Group CatHouse Miss Universe Fight Foundation Ultra DJs DJ Ikon CAN Media is a Las Vegas based independent media communications and entertainment firm working with a vast array of clients in industries including hospitality, entertainment, nightlife and lifestyle brands. Current and past clients include: William Grant & Sons Casa Fuente Harvest & Larder Labor Wines Pushback Wines Juice NV Galavantier Angel Management Group CatHouse Miss Universe Fight Foundation Ultra DJs DJ Ikon
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The Nyman Group Ltd
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United States
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Hospitality
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1 - 100 Employee
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VP of PR, Marketing & Entertainment
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Mar 2010 - Present
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Community
