Manager, Campaign Operations

• Jun 2019 - Present

Provide Marketo campaign support, strategic insight, reporting analytics and guidance for Agency and Clients. Provide Marketo campaign support, strategic insight, reporting analytics and guidance for Agency and Clients.

Senior Marketing Automation Specialist

• Apr 2018 - Present

Project manage end-to-end marketing programs for Clients. From strategic development to campaign execution, coordinating all aspects of development with various internal and external teams. Completed complex Marketo implementation and data integration for leading distributor of health care products and services. Provide Clients with Marketo administrative and campaign development support. Industries include: software, manufacturing, charities. Project manage end-to-end marketing programs for Clients. From strategic development to campaign execution, coordinating all aspects of development with various internal and external teams. Completed complex Marketo implementation and data integration for leading distributor of health care products and services. Provide Clients with Marketo administrative and campaign development support. Industries include: software, manufacturing, charities.

Senior Marketing Consultant

• Apr 2009 - Apr 2021

ACQUIA Marketo Developer/Field Marketing Events Coordinate field marketing event logistics. Responsible for providing operational support, creating automated registration and follow up campaigns within Marketo and Mautic platforms. Build event web pages using Drupal. PAST ASSIGNMENTS GENPACT Marketo Developer Build engagement, backend Marketo Sales Insight (MSI) and social tracking campaigns. Ensure dynamic content delivery via segmentation. Troubleshoot reporting and lead sync issues between Salesforce and Marketo. KASEYA Marketo Developer and Event Coordinator Build and execute outbound email campaigns. Responsible for logistic set-up and execution of webinars via WebEx. MARKETING AUTOMATION, CANADA - Marketo Silver Partner Marketo and Salesforce Consultant Provide as needed Marketo support for U.S.-based clients. Campaign development and reporting. Aid in new Marketo implementations: operational campaign set-up, scoring tokens, user set-up, report development, custom field creation and SFDC integration. Event program set-up, execution and reporting. Train colleagues in preparation for Marketo Certified Expert (MCE) exam. ORACLE WebCenter Demo Developer Developed sales demonstration websites to showcase web content management (WCM) software functionality including real-time personalization (RTP). VERTIC Provide Marketo expertise guidance on requirements and configuration of platform to support new website launch and user-experience (UX) journey. Includes use of workspaces, segments, and best practice requirements for upcoming GDPR laws. Build configuration in client instance. Show less

Marketing Automation Specialist

• Jan 2018 - Dec 2019

Provide Clients with Marketo administrative and campaign development support. Industries include: software, business processing outsourcing (BPO). Provide Clients with Marketo administrative and campaign development support. Industries include: software, business processing outsourcing (BPO).

Associate Director, Demand Generation

• May 2016 - Jun 2017

Ensure PerfectServe’s demand generation go-to-market strategy is well defined, communicated and executed. Work closely with key stakeholders in sales and product marketing. Design and drive campaigns that result in accountable lifts in SQLs. Ensure PerfectServe’s demand generation go-to-market strategy is well defined, communicated and executed. Work closely with key stakeholders in sales and product marketing. Design and drive campaigns that result in accountable lifts in SQLs.

Senior Demand Generation Manager

• Mar 2014 - Apr 2016

As a member of the Demand Generation team, I support product marketing by developing and executing multi-channel digital marketing campaigns. Responsibilities include delivering marketing qualified leads (MQLs) via Marketo demand generation platform and implementing industry best practices for all outgoing lead generation and nurturing digital communications. As a member of the Demand Generation team, I support product marketing by developing and executing multi-channel digital marketing campaigns. Responsibilities include delivering marketing qualified leads (MQLs) via Marketo demand generation platform and implementing industry best practices for all outgoing lead generation and nurturing digital communications.

Marketing Program Manager

• Jun 2010 - Mar 2014

As a program manager at Sales Engine International, I plan and execute lead nurturing campaigns for my B2B clients. I get to use the perfect combination of my expertise: client relationship management, organizational skills, analysis and strategic thinking while growing my knowledge and experience in the world of e-marketing and social media engagement. As a program manager at Sales Engine International, I plan and execute lead nurturing campaigns for my B2B clients. I get to use the perfect combination of my expertise: client relationship management, organizational skills, analysis and strategic thinking while growing my knowledge and experience in the world of e-marketing and social media engagement.

Marketing Manager

• Oct 2009 - Jul 2010

Implement and manage web-based marketing initiatives, email marketing (via Pardot), social media and pay-per-click campaigns. Manage SEO efforts. Implement and manage web-based marketing initiatives, email marketing (via Pardot), social media and pay-per-click campaigns. Manage SEO efforts.

Manager, Marketing Programs and Operations

• Apr 2005 - Jul 2008

Manage all marketing programs for content management software developer. Trade shows, web casts, email marketing (via Eloqua) and collateral production. Handle logistics in relation to analyst relation programs and client user groups. Train personnel and handle admin maintenance of salesforce.com database. Work with closely with sales and professional services teams to support revenue-generating initiatives. Manage all marketing programs for content management software developer. Trade shows, web casts, email marketing (via Eloqua) and collateral production. Handle logistics in relation to analyst relation programs and client user groups. Train personnel and handle admin maintenance of salesforce.com database. Work with closely with sales and professional services teams to support revenue-generating initiatives.

Marketing Consultant

• Nov 2002 - Apr 2005

Marketing Consultant J.L. Appraisal Service 10/03 – 4/05 Produce new business acquisition events and collateral. Drive Medical Manufacturing 11/02 – 4/03 Developed comprehensive marketing communications plan -- included media placement, trade show promotion activities and direct marketing initiatives. Coordinated the design of new company logo and advertising creative. Marketing Consultant J.L. Appraisal Service 10/03 – 4/05 Produce new business acquisition events and collateral. Drive Medical Manufacturing 11/02 – 4/03 Developed comprehensive marketing communications plan -- included media placement, trade show promotion activities and direct marketing initiatives. Coordinated the design of new company logo and advertising creative.

Director, Account Services

• Sep 2000 - Nov 2002

Clients: Auriemma Consulting, Cable Installation Corp., Craftmasters Construction Corp., Feld Entertainment/Disney, Kozy Shack Puddings, Media Arts Group, Inc. and Weight Watchers International. Responsible for strategy development, project execution and account profitability for all accounts. Coordinated ongoing new business acquisition. Agency awarded three Best of Long Island awards for 2001 Kozy Shack Pudding Television and Radio Spots. Clients: Auriemma Consulting, Cable Installation Corp., Craftmasters Construction Corp., Feld Entertainment/Disney, Kozy Shack Puddings, Media Arts Group, Inc. and Weight Watchers International. Responsible for strategy development, project execution and account profitability for all accounts. Coordinated ongoing new business acquisition. Agency awarded three Best of Long Island awards for 2001 Kozy Shack Pudding Television and Radio Spots.

Management Supervisor

• 1995 - 2000

XEROX Overall Responsibilities Supervised development of integrated advertising and direct-response TV campaigns, direct mail, end-to-end fulfillment, telemarketing support, and web-based communications for launch of desktop products. Managed the development of sales materials for trade use and in-store distribution. Assisted in cultivating strategic partnerships with retailers (office superstores, catalogs, warehouses, e-tailers) encompassing various media to increase sales. 2000 Olympic Sponsorship Program Responsible for development of strategic plan to maximize retail sales. Included a three-pronged program to end-users, field marketing personnel and retail store sales associates. Supervised the development of POS materials for end-user, chain-specific sales incentive contests for retailers, results-based contests for Xerox field marketing personnel and all required launch materials. Managed promotion process and fulfillment of all prizes. AT&T Overall Responsibilities Supervised six account managers across four AT&T accounts. Assured strategic and creative integration between Y&R partners (Y&R/WCJ Partnership). Spearheaded development of yearly communication plans to meet stated marketing and sales objectives. Responsible for monthly reconciliation of labor fee and out-of-pocket expenses against yearly budget. Global Military Division Managed the introduction of products and services to Coast Guard, Marine Corps and Navy personnel as part of the NEXCOM contract win -- including the development of branch-specific collateral. Coordinated in-market research efforts to determine appropriate product mix. Global Segment Division Coordinated the development of direct mail acquisition and retention packages for AT&T Rewards program. Show less

Senior Account Executive

• Jan 1992 - Feb 1995

Clients: Arrow Electronics, Eight O’Clock Coffee, MasterCard International, Rugby Laboratories, and U.S. Luggage Clients: Arrow Electronics, Eight O’Clock Coffee, MasterCard International, Rugby Laboratories, and U.S. Luggage

Marketing Assistant

• May 1990 - Jan 1992