Duong Vi Long
Marketing Officer at Toyota Financial Services Vietnam- Claim this Profile
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English Professional working proficiency
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Cantonese Native or bilingual proficiency
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Vietnamese Native or bilingual proficiency
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Mandarin Limited working proficiency
Topline Score
Bio
Credentials
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UiPath Certificate
UiPathNov, 2020- Oct, 2024 -
The TOEIC® Certificate
The TOEIC® ProgramJul, 2014- Oct, 2024
Experience
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Toyota Financial Services Vietnam
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Vietnam
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Financial Services
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1 - 100 Employee
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Marketing Officer
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Jun 2020 - Present
TASKS• Work closely with Managers to develop marketing campaigns.• Monitor market trends and information collected.• Identify potential areas for the development of new financial products and the restructuring of existing products.• Define product promotion and positioning for defined segments.• Develop a strategic product road map that aligns products and positioning to sales enable and business expand. • Coordinate with stakeholder analysis to understand needs, attitudes, and behaviors of the Customers and Partners.• Provide regular feedback on product requirements, including product specifications functionality, pricing and improvement needs.• Propose practical solutions based on research and background knowledge of the latest developments in the fields of finance, auto industry development and market revitalization.• Raise idea, plan, implement and check the marketing activities to promote sales, build brand image.• Create campaign plan with budget and expected ROI.• Develop Digital Campaign, Digital Transformation projects to add more value in current working. • Cooperate with Partners for Marketing activities and New Product Promotion.• Executing marketing campaigns had been approved by Board of Management.• Cooperate and create ideas with vendors for the POSM & Decoration.• Conduct training to keep all related persons understanding well about TFSVN product & procedures.• Work closely with Clever Group, Hekate, IVS, KDDI to develop new customer touchpoints.• Plan timeline and manage budget for marketing channels.• Cooperate with internal departments and support Sales Admin jobs, Sales report with high accuracy result.• Perform other tasks as assigned by management.ACHIEVEMENTS+ TFSVN Fan-page have over 10.000 followers.+ Over 150 leads per months.+ Successfully developed the new website.+ Successfully developed chatbot.+ Successfully developed reward feature for Mobile app. + Successfully executed up to 6 promotion campaigns.
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Marketing cum Sales Admin Officer
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Jun 2019 - May 2020
TASKS• Worked closely with Managers to develop sales campaigns.• Supported connection with SO / dealer staff to promote TFSVN products and make TFSVN brand as 1st choice of Financial service at dealer.• Coordinated with SO and dealer to maximize quantity of loan application and follow company policies to keep standard quality of loan application.• Cooperated with SO & internal departments (Credit Analysis, Customer Services...) to proceed all application at assigned dealers with proactive attitude in working. Understanding and practicing well all TFSVN policies and procedures.• Supported to proceed the loan application in order to verify the document following TFSVN policies and requirement.• Supported training activities at dealers to help dealer staff understanding well about TFSVN product & procedures.• Worked closely with Manager to create marketing campaigns.• Executing marketing campaigns had been approved by Manager.• Supported marketing activities in order to promote products & brand awareness.• Cooperated and created ideas with designer for the POSM & Decoration of marketing campaigns.• Cooporated and created ideas with AM & Manager and Toyota Vietnam to run marketing activities at Motor Show 2019.• Supported Sales Admin jobs, Sales report with high accuracy result.• Performed other tasks as assigned by management.ACHIEVEMENTS + Successfully achieved Sales target.+ Successfully organized an event in Motor Show 2019 in SECC, over 500 check-in and page like.+ Successfully executed over 7 promotion campaigns.
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ReadingStar Institute
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Vietnam
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Education Administration Programs
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1 - 100 Employee
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Marketing Executive - Team Leader
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Jun 2016 - May 2019
TASKS• Worked closely with directors to create marketing campaigns.• Executing marketing campaigns had been approved by directors.• Assigned outsourcing agency to hire PB/PGs and produce POSM.• Assigned marketing members to handle marketing tasks.• Planned, executed and analyzed all trade marketing, including conference, trade shows, grand opening events,...• Planned, executed and analyzed all digital marketing, including SEO/SEM, email, social media presence and display advertising campaigns.• Supporting and working closely with team members to launch online activities and come up ideas to support for offline activities and brand campaigns.• Cooperated and created ideas with designer for the POSM & Decoration of promotion campaigns with ReadingStar brand guidelines.• Worked closely with website agency to create new website for ReadingStar.• Planned timeline and managed budget for all marketing channels.• Researched new marketing methods to reach new students and retain existing students.• Management of IT facilities.• Performed other tasks as assigned by management.ACHIEVEMENTS+ Contributed to develop two new branches in Ho Chi Minh.+ Over 3.000 quality leads, enrolled 700 new students each year.+ Held over 40 events & workshops.+ Successfully developed the new website.
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Phu Hung Life Insurance
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Vietnam
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Insurance
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1 - 100 Employee
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Distribution Executive
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Sep 2014 - Mar 2016
TASKS• Worked closely with HoD, SVP & CDO to contribute sales campaigns.• Executing sales campaigns had been approved by CDO.• Collected and analyzed data on partnership channel in Phu My Hung Group: Phu My Hung Urban – Development Company, Tan Thuan Export Processing Zone, Crescent Shopping Mall, ...• Worked closely with marketing department to prepare POSM for Phu Hung Life workshops, exhibitions and events.• Supported marketing department to design marketing materials for partnership channel.• Planned monthly - quarterly sales.• Built relationship with potential customers.• Created products to each customer’s need.• Negotiated insurance contracts and closed cases.• Customer care in accordance with company policy.• Handling of complaints in accordance with company policy. • Performed other tasks as assigned by management.ACHIEVEMENTS + Successfully consulted customers with over 10 contracts.
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Maison Joint Stock Company (JSC)
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Vietnam
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Retail
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1 - 100 Employee
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PR - Marketing
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May 2014 - Aug 2014
• Supported PR – Marketing Executive to make report to Brand Manager. • Supported text translation from english to vietnamese.• Prepared invitation cards and gifts for grand opening: Pedro brand, Charles & Keith brand.• Called and reported to confirm that customers will attend events. • Supported customer care department to resolve complaints. • Supported PR – Marketing Executive to make report to Brand Manager. • Supported text translation from english to vietnamese.• Prepared invitation cards and gifts for grand opening: Pedro brand, Charles & Keith brand.• Called and reported to confirm that customers will attend events. • Supported customer care department to resolve complaints.
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EQ Technology & Communications
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Advertising Services
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1 - 100 Employee
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Digital Marketing
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Jan 2014 - Apr 2014
• Managed 03 Facebook Fanpages.• Prepared contents and images for daily posting.• Designed and collected contents – images for uploading. • Posted contents in fixed timetable.• Learned and practiced digital marketing. • Managed 03 Facebook Fanpages.• Prepared contents and images for daily posting.• Designed and collected contents – images for uploading. • Posted contents in fixed timetable.• Learned and practiced digital marketing.
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Assistant to General Director
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Dec 2012 - Dec 2013
TASKS• Designed Redesign for THP brand name.• Developed UI/UX design and work closely with Agency to build the new website.• Annually updated contents and images for website and Facebook.• Chose keywords and run Google Adwords.• Managed THP Fan-page on Facebook.• Stock management: Import – export raw materials for factory.• Collected feedback from the customers about products for improvements in the future.• Maintained relationships between company and B2B customers.• Planned strategy sales – marketing.• Monthly report to General Director.ACHIEVEMENTS + Successfully corporate with Vital – Bitexco, Fit Group, Masan Consumer.
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Ho Chi Minh City Television (HTV)
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Vietnam
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Book and Periodical Publishing
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1 - 100 Employee
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Television Host
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Jan 2010 - Jan 2013
• “I Love Science” on HTV2 channel: be invited to guide making handmade greeting card to audience.• “Sunflowers” on HTV7 Channel: be invited to support career orientation for high school students.• “Environmental Protection Greeting Card” on TFS – HTV9 Channel.• Working closely with TV editors • “I Love Science” on HTV2 channel: be invited to guide making handmade greeting card to audience.• “Sunflowers” on HTV7 Channel: be invited to support career orientation for high school students.• “Environmental Protection Greeting Card” on TFS – HTV9 Channel.• Working closely with TV editors
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Founder
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Jun 2009 - Oct 2012
TASKS• Developed Blue Sky project.• Developed Blue Sky brand.• Researched, analyzed customer needs and established promotion plans for products.• Looking for co-founders and distributors.• Negotiated with investors & distributors for cooperation and commission.• Segmented and selected market, targeted customers.• Set up advertising on website, forums, Yahoo 360, Youtube, Fourquare, etc. • Designed Blue Sky website and forum.• Designed greeting cards.• Developed idea of using natural materials to protect the environment and reduce cost.• Developed production line system.• Set up price greeting cards.• Self evaluation of management, marketing and sales.ACHIEVEMENTS+ Successfully corporate with bookstores to deliver Blue Sky card to customers.+ Design over 500 greeting cards.+ Successfully built social media channels to promote products
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Mobile Consultant
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Jan 2007 - May 2009
• Receipting of business indicators from management.• Planned monthly - quarterly sales.• Contacted customers, understood customer needs, consulted & closed sales. • Managed customer information.• Handling of complaints in accordance with company policy.• Informed managers when incases beyond my competence to solve complaints. • Receipting of business indicators from management.• Planned monthly - quarterly sales.• Contacted customers, understood customer needs, consulted & closed sales. • Managed customer information.• Handling of complaints in accordance with company policy.• Informed managers when incases beyond my competence to solve complaints.
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Education
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2012 - 2014
University of Finance & Marketing
Bachelor’s Degree, Marketing -
2009 - 2012
University of Finance & Marketing
Bachelor’s Degree, Administration
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