Brand Manager

• Sep 2022 - Present

General Management: Consumer Products Business. "Zenyum is on a mission to become Asia’s most-loved Smile Cosmetics brand. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual." General Management: Consumer Products Business. "Zenyum is on a mission to become Asia’s most-loved Smile Cosmetics brand. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual."

Product Manager

• Aug 2020 - Dec 2021

- Build 3 year brand strategy vision, strategy for each product pillars - Orchestrate product launches develop consumer centric marketing mix strategies (360 Digital/ Retail) with experiments to optimize business results - Manage e commerce and social commerce campaign performance incl social awareness, onsite offsite traffic driving via creative assets media, commercial offer, KOL affiliate, livestreaming - Integrate, influence inspire cross function E-commerce, E merchandising, Design team, Retail & Edu team to drive the best outcomes and meet the deadlines

Brand Manager

• Oct 2019 - Aug 2020

Managing Blended Scotch Whisky range: Ballantine's Finest, Chivas, Royal Salute - Study and understand market landscape, consumers’ U&A, Brand Health Tracking and frequently update competitor movements to define strategic actions for assigned brands - Develop full year brand plan including innovation, IMC direction and platform, consumer mentoring program, serving ritual initiative and trade approach - Seek for partnership opportunities to create influencing tribes and expand brand exposure that enhance brand passion points

Brand Activation Manager

• Jun 2017 - Oct 2019

In charge of Brand Activation through Digital and BTL channels for all BAT Brands - Develop innovative and effective activation plan for consumer communication at 360 touchpoints grounded into shopper behavior in different channels, based on brand strategy & objectives; - Lead activation plan from proposal phase to deployment phase; manage key internal stakeholders as Marketing Leadership team, Brand, Legal, MKT Finance, Procurement... to generate the most effective & feasible activation plan based on opportunities/threats of the industry and provided budget; - Montior and evaluate campaign performance to improve campaign effectiveness and ensure they perform at their best & achieve all the campaigns’ targets/ objectives

Assistant Brand Manager

• Jul 2016 - Jun 2017

- Lead New Product & Packaging development; - Manage brand communication at 3600 touchpoints by working with internal departments and digital & activation agencies; - Develop of in-store POSM, sampling plan & trade plan. - Lead New Product & Packaging development; - Manage brand communication at 3600 touchpoints by working with internal departments and digital & activation agencies; - Develop of in-store POSM, sampling plan & trade plan.

Brand Building Executive

• Dec 2015 - Jul 2016

TRESemme- In charge of visibility & brand activation: work with agencies and cross-functional teams (Design, Trade Category, Key Account, etc.) to execute flawless brand experiences across touchpoints;- Lead New Product Development process & consumer promotion by coordinating with Design, Supply chain, Trade Category, Finance, Packaging… - Assist Brand 3600 communication in for “The Fashion Show” – fashion platform powered by TRESemmé Vietnam; - Provide initiatives for E-commerce, develop sampling plan to achieve penetration target by each channel.

Trade Marketing Executive

• Jul 2014 - Dec 2015

Skin care Category- Assist in category monthly planning and strategic actions for channels assigned based on demand planning & volume forecast;- Forecast and manage A&P budget, work close with Brand Building Finance to ensure forecast accuracy and efficient expenditure;- Initiate new ideas for promotion (new gift, new promotion scheme, new comms...);- Manage promotion calendar & deployment for MT channel.

Corporate Communications Intern

• Mar 2014 - Jun 2014

Account Executive

• Apr 2012 - Aug 2012

Account Executive

• Apr 2011 - Sep 2011