Experience

RethinkCare

• United States
• Health and Human Services
• 1 - 100 Employee

• Senior Vice President of Marketing

  • Jun 2021 - Present



Chief

• United States
• Think Tanks
• 700 & Above Employee

• Chief Member

  • Dec 2021 - Present



Carrot Fertility

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Senior Director of Growth Marketing

  • Sep 2020 - Jun 2021



Tapcart

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Vice President of Growth & Marketing

  • May 2019 - Aug 2020

  Greater Los Angeles Area Tapcart is a Shopify Plus Certified App partner that enables Shopify merchants to quickly and easily build a native mobile app for their brand without any coding required. I joined Tapcart as their first Head of Growth & Marketing hire. I was responsible for all aspects of Demand Generation, Product Marketing, Content Marketing, Communications, and Events. I was an integral part of the company's $10M Series A funding round and helped drive the company’s triple digit growth during my tenure.



Headspace

• United States
• Mental Health Care
• 700 & Above Employee

• Head of Demand Generation, Headspace for Work

  • 2018 - 2019

  Santa Monica, California I was the first Demand Generation hire for Headspace for Work, the B2B division of Headspace. While there I created the infrastructure for the company to be able to run demand generation campaigns at scale including the establishment of lead scoring, nurture campaigns and tracking between Hubspot and Salesforce to be able to understand the ROI of all marketing initiatives. I helped the team to triple revenue in less than a year and single handedly ran all paid acquisition channels and events… Show more I was the first Demand Generation hire for Headspace for Work, the B2B division of Headspace. While there I created the infrastructure for the company to be able to run demand generation campaigns at scale including the establishment of lead scoring, nurture campaigns and tracking between Hubspot and Salesforce to be able to understand the ROI of all marketing initiatives. I helped the team to triple revenue in less than a year and single handedly ran all paid acquisition channels and events for the B2B division during my tenure. Show less



Cornerstone OnDemand

• United States
• Software Development
• 700 & Above Employee

• Associate Director of Marketing - Mid-Market

  • 2015 - 2018

  Santa Monica, CA During my time at Cornerstone, I developed the overall demand generation vision and strategy to support pipeline growth for 3 Sales teams. I oversaw a team of 5 marketing managers: two individuals within Partner Marketing, one demand generation manager for the Government sector, one who focused solely on the Mid-Market business and one who oversaw demand generation for our Education and Nonprofit teams. I worked closely with Sales leadership to meet core objectives and devised integrated… Show more During my time at Cornerstone, I developed the overall demand generation vision and strategy to support pipeline growth for 3 Sales teams. I oversaw a team of 5 marketing managers: two individuals within Partner Marketing, one demand generation manager for the Government sector, one who focused solely on the Mid-Market business and one who oversaw demand generation for our Education and Nonprofit teams. I worked closely with Sales leadership to meet core objectives and devised integrated campaigns to support reps via mass marketing initiatives as well as Account Based Marketing campaigns. Show less



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Marketing Manager, Demand Generation

  • 2011 - 2015

  Culver City, California I joined Magento eCommerce in May of 2011. In August of 2011, the company was acquired by eBay. During my tenure, I oversaw a team of 4 marketing managers and was responsible for the demand generation strategy for all initiatives across the billion-dollar eBay Enterprise division. I worked closely with Sales to drive 400% revenue growth for Magento ($20M to $100M) from 2011 to 2015 and helped eBay Enterprise become the #1 eCommerce platform provider for the Internet Retailer Top 500 in 2015.



Echo Design Group

• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing and eCommerce Manager

  • 2008 - 2011

  While at Echo Design, I worked directly with the CEO and VP of Advertising to revitalize the company's online presence. I oversaw the development of a B2B website, a redesign of the US B2C site and a launch of the Canadian B2C site. During my time, the company saw a 600% increase in sales on the US B2C site. I was responsible for single handedly managing all three sites including site merchandising, promotion and buying efforts. I also co-managed our social media efforts including the blog… Show more While at Echo Design, I worked directly with the CEO and VP of Advertising to revitalize the company's online presence. I oversaw the development of a B2B website, a redesign of the US B2C site and a launch of the Canadian B2C site. During my time, the company saw a 600% increase in sales on the US B2C site. I was responsible for single handedly managing all three sites including site merchandising, promotion and buying efforts. I also co-managed our social media efforts including the blog, Facebook and Twitter pages and assisted in the development of all company marketing materials. Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive, Healthcare

  • 2005 - 2008

  I worked in the Healthcare practice at Edelman and provided public relations strategy and counsel for 15+ accounts including J&J's Cordis Corporation, Amylin Pharmaceuitcals, Pfizer and Thermage. I developed press releases and pitched top-tier media on product launches, recent appointments, and other newsworthy announcements. Secured media placements included Elle, Vogue, Shape, Oprah, Lucky, & Forbes.