Experience

Rapid Hardware Group

• Australia
• Wholesale
• 1 - 100 Employee

• Marketing and Communications Manager

  • Jun 2023 - Present



Polymaster Group

• Australia
• Mechanical Or Industrial Engineering
• 1 - 100 Employee

• Marketing Manager

  • Apr 2018 - Jun 2023

  As the Marketing Manager, I am responsible for developing and executing the marketing strategy for three different verticals of the business, Agriculture, Rainwater, and Industrial, to achieve business objectives across retail and trade. I effectively manage the digital marketing strategy by analyzing project campaigns with Google Analytics, Google Adwords, resulting in lead acquisition, increased e-commerce traffic, and improved conversion rates. I create and execute social media strategies across all platforms, including Facebook, LinkedIn, Twitter, IG, Tik Tok and YouTube, managing community engagement and reporting on performance across all channels. Responsible for the creation of new website, from defining the platform, preparing business requirements, leading site architecture reviews to guiding the web development project team in execution, and creating engaging content to increase online traffic and optimize our digital presence. By driving and developing digital initiatives, including the company website and social media campaigns, I am able to increase brand market share and sales growth. Effective management of the marketing budget has enabled me to leverage strengths in cost-effective marketing management and vendor negotiations. Responsible for copywriting, proofing, editing content for whitepapers, blogs, social media, websites, case studies, reports, editorial, and presentations, as well as developing marketing materials such as product catalogues, flyers, customer presentations, advertising, promotional products, NPD strategy and launch plans, and graphic design work as required. I build the internal and external image and reputation with customers, consumers, and agencies, enhancing brand attraction, image, awareness, and experience. I ensure a consistent tone of voice across all platforms, including coordination between paid search strategy and content marketing’s strategy for organic search. In addition, I manage a team of three. Show less



Carter Holt Harvey Woodproducts Australia

• Australia
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Executive

  • Jul 2016 - Apr 2018

  Product management and development of the treated high products category from brand management through to supply chain execution. Maintenance and development of timber marketing communications and promotional materials (print and online). Product management and development of the treated high products category from brand management through to supply chain execution. Maintenance and development of timber marketing communications and promotional materials (print and online).



Hanes Brands Australasia

• Australia
• Retail
• 700 & Above Employee

• Brand Manager - Dunlop Flooring and Heartridge Floors by Dunlop

  • May 2013 - Jun 2016

  As the brand champion I ensure brand consistency through all channels and effectively communicate the look and feel of the brand both internally and externally for the Dunlop Flooring and Heartridge Floors.• Develop and execute digital and social marketing strategies to drive and grow sales and acquire new customers. Reporting on ROI, SEO, social and performance of campaigns using Google analytics to provide sound insights and recommendations.• Develop and implement the digital strategy to strengthen brand & sales growth as well as drive innovation, market position and brand exposure. Via Facebook, Pinterest, Instagram and LinkedIn. • Building an integrated brand strategy to support growth• Managing the overall strategic brand direction across all communication platforms• Strategically developing & overseeing all brand communication campaigns• Develop strategies to increase interaction with loyalty database and lead generation activities. • Utilise my analytics experience to drive insights and recommendations and be able to act on those to improve on results from different channels.• Develop brand strategy & communication mechanics for new exclusive offering for retail stores. • Directly manage PR, Events, Digital, Creative Direction, EDM creationIncreased profile of Dunlop Flooring as an environmentally friendly manufacturer within the flooring industry. Dunlop Flooring awarded the Banksia Foundation Award Waste Minimisation in 2013 for the Recycle by Dunlop programDunlop recognized in 2012 NSW Sustainable Advantage Program. Dunlop awarded Best Eco Friendly Product 2011 from the Australian Business Awards. Show less

• Marketing & Design Tontine

  • Nov 2012 - May 2013

  Assist the marketing and graphic design department with various projects from launching the clearance outlet, to designing packaging, brochures and pos and loading and maintaining online store and website using magento.

• Snr Marketing Executive - Dunlop Flooring

  • Aug 2010 - May 2013



Downee

• Australia
• Wholesale Building Materials
• 1 - 100 Employee

• Product Manager/Marketing Communications

  • 2007 - Aug 2010

  Creative and talented, Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Manage stakeholder relationships and ensure their needs are being met. Experienced in the implementation and creation and design of marketing tools and steering the execution of marketing programs. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts. Show less



Bostik

• France
• Chemical Manufacturing
• 700 & Above Employee

• Product Manager

  • 2002 - 2007

  Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and web site content. Defined and evaluated product marketing collateral, programs, and analyses. Execute, and managed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Play integral role in product development activities. Prepare and manage marketing budget. Show less



Tourism Holdings Limited

• New Zealand
• Travel Arrangements
• 200 - 300 Employee

• Sales & Marketing Co-ordinator

  • 2000 - 2002

  Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals.



Computer Science Corporation

• Computer Networking Products
• 400 - 500 Employee

• Project Office Manager (Citylink Project)

  • 1998 - 2000

  Implementing and maintaining the project office, incorporating the development and maintenance of plans and quality procedures and stakeholder confidentiality agreements.· Manage project reviews and audits.·Co-ordinate the production and distribution of project documentation including contract deliverables. Implementing and maintaining the project office, incorporating the development and maintenance of plans and quality procedures and stakeholder confidentiality agreements.· Manage project reviews and audits.·Co-ordinate the production and distribution of project documentation including contract deliverables.



Mattel Asia Pacific

• Hong Kong
• Consumer Goods
• 200 - 300 Employee

• Marketing Coordinator

  • 1996 - 1998

  Responsible for providing sell through analysis, conducting market and field research. Developed creative print and instore promotional marketing collateral and supporting the marketing department. Planned and led execution of trade fair with budget of $500K. Produced sales video for use as a training aid for merchandisers. Managed all premium sample orders and monitor quality testing. Coordination of instore promotional projects in conjunction with brand managers. Assisted in pr campaigns and sponsorship for Grand Prix. Wrote internal marketing communications - newsletters. Show less