Experience

Harmless Harvest

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Associate Digital Marketing Manager

  • Sep 2023 - Present

• Marketing Associate

  • Jul 2022 - Sep 2023

  • Manage content ideation, creation, and calendar planning for key platforms like Instagram, TikTok, and LinkedIn based on learnings and strategizing from monthly social performance reporting• Increased Instagram follower growth rate from 3.7% to 19% and engagement rate by 33% in first 8 months• Own and streamline social media community management and listening and UGC management across all platforms, including support with paid and organic content, and proactive engagement with customers, brands, and influencer content• Lead monthly recipe creator collaborations, including influencer and brand search, budget tracking, contract development, and video execution• Develop relationships with brands and lead monthly co-branded giveaway collaborations, which generated 2,347 phone leads and 12,698 email leads• Executed athlete specific merch and inserts, including product ideation and sourcing, design review, budget tracking, and branded shipping experience for athlete activations and seeding• Built project management system to find ways to optimize creative requests and projects within Asana and lead weekly team meetings to ensure key stakeholders are informed of any project changes Show less



holly

• San Jose, California, United States

• Small Business Owner

  • Mar 2020 - Present

  Shopify: http://www.shopholly.co Etsy: http://www.etsy.com/shop/shophollyco • Founder of e-commerce brand and business run on Shopify and Etsy with 15,000+ sales and 1,500+ five-star reviews • Craft original designs on merchandise including apparel, greeting cards, prints, and stickers and compose custom portraits, logos, and commissions • Manage customer support to build positive customer relationships Shopify: http://www.shopholly.co Etsy: http://www.etsy.com/shop/shophollyco • Founder of e-commerce brand and business run on Shopify and Etsy with 15,000+ sales and 1,500+ five-star reviews • Craft original designs on merchandise including apparel, greeting cards, prints, and stickers and compose custom portraits, logos, and commissions • Manage customer support to build positive customer relationships



Musely

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Creative Marketing Specialist

  • Jun 2021 - Jun 2022

  • Spearheaded #MuselyWorks 2021 and managed all teams involved resulting in 470 patient entries, 33% open rate, and 4.7% CTR on launch email • Successfully increased Instagram followers by 19%, impressions by 123%, and website taps by 175% in 3 months of management • Formulated impactful copy for organic and paid ads, emails, and push app notifications • Executed design, planning, and posting for performance-driven content, including banner ads, static and video ads, organic social posts, blog posts • Led weekly editorial meetings to facilitate discussion of potential ad ideas and upcoming promotions • Created weekly KPI reports for Instagram to present to Director of Marketing • Developed copy and designed graphics for weekly, launch, and promotional emails • Produced engaging TikTok videos and executed influencer outreach, increasing followers by 30K+ • Led outreach to identify and build relationships with influencers, negotiated rates for deliverables, and ensured agreements were in place • Strengthened customer experience by assisting with community management Show less



My Cluster Of Thoughts

• Lifestyle Blogger

  • Sep 2016 - Jan 2020

  website: http://www.myclusterofthoughts.com/ • Photograph and edit photos using Photoshop and Lightroom • Create original content and curate engaging posts using Wordpress • Been reached out to participate and collaborated with over 20 affiliated companies • Create social media posts for collaborations and engage with audience to increase traffic and sales • In one year, pageviews have gone up to over 6,000+ views a month, 200+ blog followers/ subscribers, and 8,000+ comments website: http://www.myclusterofthoughts.com/ • Photograph and edit photos using Photoshop and Lightroom • Create original content and curate engaging posts using Wordpress • Been reached out to participate and collaborated with over 20 affiliated companies • Create social media posts for collaborations and engage with audience to increase traffic and sales • In one year, pageviews have gone up to over 6,000+ views a month, 200+ blog followers/ subscribers, and 8,000+ comments



DecorMatters

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Content Marketing Specialist

  • Apr 2019 - Dec 2019

  • Curated interior design blog posts successfully increasing blog views from 1K views per year to 300K+ views in 9 months • Developed email marketing strategy and submit monthly blog roundups to subscribers and newsletters to email list through Constant Contact • Established blog subscription on website, accumulating 1K subscribers within 3 months • Revamped Pinterest brand and increased engagement by 4,000%, gaining 112+K followers, and generating impressions by 2,416% • Created branch links to test and track app installs, utilizing A/B testing to increase open/link click rate • Executed giveaway opportunities and processed shipping for blog and social media platforms in order to increase followers, app installs, subscribers, etc. Show less



BrainVyne - LEGO® & Money Camps

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing & HR Coordinator

  • Apr 2018 - Aug 2018

  MARKETING • Used Constant Contact to create and manage email campaigns (subscriber newsletters, 4-8 weekly camp newsletters, promotional newsletters) • Increased Wix email subscribers by 100+ people in three months • Created and promoted discount codes and sent to camp partners, ran discount reports • Created 200+ posts on Hootsuite, engaged with people via social media outlets, organized details for social media graphics/ flyers • Set up Google My Business (replied reviews, created posts/events for promotions and camps, increased page views by over 200+ views) • Updated Yelp page and implemented best strategy to use paid upgrades efficiently (8 promo codes used and 9 new reviews in one month) • Researched competition and helped start and come up with new business venture • Visited camp sites to discuss logistics and tour/inquire about the space • Visited camps to take photos and record testimonials for newsletters and social media • Uploaded, edited, and organized camp photos in appropriate folders in SmugMug • Managed concerns from customers and instructors via email and Google Voice • Managed three interns, coordinated scheduling and tasks and reviewed their work HR • Created waiver forms for camps, sent invoices to camp partners and confirmed payments • Posted job boards, scheduled interviews, and generated offer letters on HelloSign • Edited training slideshow and prepared for training day for new camp instructors • Scheduled camp staff weekly using Humanity, emailed staff to confirm schedules • Calculated employee hours to be sent for payroll Show less



ACES (Comprehensive Educational Services)

• United States
• Individual and Family Services
• 700 & Above Employee

• Behavior Interventionist

  • Jul 2017 - Jan 2018

  • Worked with individuals and families impacted with autism or other special needs to maximize an individual’s potential in the home, school, and community with Direct ABA 1:1 or small group within the home or clinic • Implement programs that focus on decreasing maladaptive behaviors and increase social communication and adaptive skills • Reported progress to supervisors, worked together to create effective ABA programs • Worked with individuals and families impacted with autism or other special needs to maximize an individual’s potential in the home, school, and community with Direct ABA 1:1 or small group within the home or clinic • Implement programs that focus on decreasing maladaptive behaviors and increase social communication and adaptive skills • Reported progress to supervisors, worked together to create effective ABA programs



Couture Towel

• Fremont, California

• Marketing Specialist Intern

  • Oct 2016 - Dec 2016

  • Scheduled daily social media posts (Facebook, Instagram, Twitter) on Hootsuite • Managed emails with affiliated companies via Outlook • Created and launched promotions for products on Walmart and Amazon • Created rules and organized themed and relevant sweepstakes for the year to promote brand and reach new and existing potential customers • Oversaw sweepstakes, chose and contacted winners, ensured that winners received gifts • Ran most successful Facebook and Instagram giveaway with over 40 entries (double the entries of their most successful giveaway prior to my employment) • Increased Instagram following by over 1.5K in two months • Took and edited photos accordingly and wrote content to relaunch the blog • Updated the product prices and descriptions on website using Squarespace • Sold and packaged products in office • Worked the floor at the San Mateo Christmas Cash and Carry Show where I reached out to potential customers, sold products, acquired new buyers, and recapped our daily reports and meetings on Microsoft Excel • Organized lists of email subscribers, customers, and buyers and sent out mass promotional emails through MailChimp Show less



Roshambo Eyewear

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Packager

  • Jun 2016 - Aug 2016

  • Packaged over 100 orders a day • Counted and packaged retail orders of 50-200 pairs of sunglasses • Packaged over 100 orders a day • Counted and packaged retail orders of 50-200 pairs of sunglasses



GEM - Gaslamp Event Management, Inc.

• United States
• Events Services
• 1 - 100 Employee

• Event Planning and Marketing Intern

  • Jun 2016 - Jul 2016

  MARKETING • Promoted for the 2016 Del Mar Racing Kickoff Party - Created 30+ page marketing report for client - Created event pages on numerous websites - Gathered materials and set up on the day of the party - Created promo codes and shared them on social media to increase ticket sales • Created social media posts, organized and replied emails for GEM, Club VIP, and Dt Dolls CASTING DIRECTOR - DOWNTOWN DOLLS • Reviewed model profile submissions and scheduled interviews • Interviewed models and created online profiles for new hired models Show less



Higher Than a B

• San Jose, California

• Tutor

  • Aug 2012 - Sep 2014

  Private English Tutor • Tutored first grader with special needs • Created lessons and assignments to facilitate teaching and accommodate to student’s needs Kindergarten Teacher • Created cirriculum for entire year and taught a class of 4 to 6 children five days a week implementing efficient and beneficial exercises and activities to prepare them for Kindergarten Readiness Exam • Wrote bimonthly progress reports to update and give to parents Homework Club Tutor • Helped students complete homework, prepared and facilitated arts and crafts once a week • Created extra curriculum once they completed homework based on each student’s academic needs Show less