Experience

OCTOPUZ

• Canada
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Senior Product Manager

  • Aug 2021 - Present

• Product Manager

  • Mar 2019 - Aug 2021



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Marketing Associate, Xbox

  • Jan 2018 - Aug 2018

  As Marketing Associate for Xbox Canada, I drove daily positive business impact…For Marketing Communications:• Collaborated with internal team and external agency partners to launch several large-scale Xbox Canada integrated marketing programs, both digital and experiential• Led an engagement-focused Xbox Canada social media program, which gained 400,000 organic impressions, produced an ROI of <$0.01 per impression, and had an engagement rate 514% above benchmark• Built a robust analytical reporting dashboard tool for Xbox Canada’s owned social channels, which establishes KPIs and creates strong analytical insights to promote future program successes• Developed programs, set strategy, and designed creative content for Xbox Canada social channels, working to achieve local channel relevancy for Canadian fansFor Category, Channel, Evangelism, and Ops:• Led the Xbox Mystery Box program, a retail evangelism effort which educates, enables, and excites EB Games employees to promote upcoming Xbox products, by managing a budget of ~$18K per iteration• Produced a weekly video game retail ad report, driving analytical insights on competitor pricing tactics and share of voice in market to inform future promotional strategies for Xbox• Led the design execution of Xbox's digital Code-to-Content (C2C) launch for Walmart Canada• Managed in/out flow of high-value internal Xbox product inventory through the use of intelligently designed inventory management trackers• Team compliance expert, responsible for navigating Microsoft guidelines to compliantly distribute and donate Xbox products internally and externallyAs a Microsoft Campus Champions Team Lead:• Team lead for Microsoft Campus Champions, a Canadian university campus ambassador program with a mandate to champion the features and benefits of Surface, Windows, O365, and Azure• Collaborated on FY19 program planning and presenting, securing and managing budget, interviewing and hiring ambassadors, and training



Suncor

• Canada
• Oil and Gas
• 700 & Above Employee

• Marketing Communications Analyst

  • May 2017 - Aug 2017

  • Analyzed monthly statistical results of several marketing communication channels, creating simple insights to communicate current channel performance and leading team discussions to identify future targets for channel improvement• Conducted a quantitative competitive review of Petro-Canada’s social media positioning, identifying key learnings that included content marketing engagement rate successes and effective competitor tactics• Collaborated on the creation of a robust content marketing-based social media strategy using the review’s key learnings, which will be deployed across Petro-Canada’s social entities that together have over 180,000 followers• Responsible for obtaining business approval on Petro-Canada social media posts



Accelerated Systems Inc.

• Canada
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sales, Marketing, and Operations

  • Sep 2016 - Dec 2016

  • Executed on ASI’s marketing strategy to highlight its products’ competitive advantage to customers globally by creating and distributing marketing collateral, news communications, and daily social media and website content• Sales liaison between customers and in-house engineers, ensuring that ASI products were able to meet customer requirements by understanding and communicating technical needs and specifications• Developed several process tools to streamline company operations and customer relationship management, which significantly improved firm time-management and product awareness• Worked within ASI’s customer relationship management (CRM) system, assisting in lead generation to improve the sales process• Redesigned ASI's 'Evaluation Kit' for potential customers by creating a better out-of-the-box experience, improving and accelerating customer acquisition• Maintained ASI's consumer-facing website while maintaining and improving its backend via WordPress



BlackBerry

• Canada
• Software Development
• 700 & Above Employee

• Sustainability and Accessibility Analyst

  • Jan 2016 - Apr 2016

  • Led BlackBerry’s 2015 greenhouse gas (GHG) inventory by creating an intelligent GHG data collection system that actively engages internal stakeholders for data, significantly reducing previous collection time commitments• Designed a GHG trending graph dashboard that analyzes historical GHG data, allowing for sophisticated environmental learnings to be drawn towards targeting company-wide areas for sustainable improvement• Assisted in lifecycle assessment for BlackBerry devices, generating quantified results and creating technical reports• Conducted regulatory research and analysis to understand and communicate firm environmental requirements



Schnarr Builders Inc.

• Assistant Site Supervisor (full-time)

  • Jul 2011 - Aug 2014

  • Supervised a multitude of processes in construction projects, coordinating numerous tradespeople and solving complex issues• Established a Ministry of Environment-approved recycling program, which now diverts significant amounts of wood and recyclable products from entering waste streams across multiple construction projects

• General Labourer (part-time)

  • Jul 2008 - Aug 2014

  • Coordinate and complete varied labour tasks efficiently, both as a team member and independently• Extensive hands-on field experience in many elements of construction• Prepare houses for both quality assurance (QA) and pre-delivery inspections (PDI) by proactively correcting deficiencies