Experience

Distell

• South Africa
• Beverage Manufacturing
• 700 & Above Employee

• Senior Marketing Manager: White Spirits Portfolio

  • Jun 2019 - Present

• Global Marketing Capability Manager

  • Jan 2018 - May 2019



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing Lead: Regulatory Readiness

  • Jun 2016 - Dec 2017



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Area Sales & Trade Marketing Manager: Western Cape

  • Jun 2014 - Dec 2015

  The role of an Area Sales & Trade Marketing Manager is to lead, manage & equip the Territory Sales & Trade Managers within the area, to implement & achieve the specific trade marketing, volume, productivity, efficiency & distribution objectives in line with the Regional operational plan within the defined geography. The Area Manager does so by utilizing resources effectively & efficiently (9 Direct Reports, 73 Indirect Reports & 1 Exclusive Distributor). Key accountabilities include ensuring that objectives in terms of availability, visibility, volume, quality including product freshness & customer price of products are achieved; Consumer insights & Market analysis; Customer engagement; Effective resource management; Implementation of brand & trade programmes; Team management; People leadership; Strategic & Operational area plan development & execution; Budget management; Sales (direct & indirect); Trade marketing & Distribution; Merchandising; Negotiating; Industrial relations; Productivity & Cost optimization; Performance management; People development; Exclusive distributor management

• Territory Trade Marketing Manager: Western Cape

  • Sep 2013 - May 2014

  The role of a Territory Trade Marketing Manager is to lead, manage & equip the Trade marketing representatives within the defined area, to implement & achieve the specific trade marketing & distribution (trade coverage, productivity, efficiency & excellent execution at store level) objectives in line with the area operational plan within the defined geography. The Territory Manager does so by utilizing resources effectively & efficiently (10 direct reports). Key accountabilities included ensuring that objectives in terms of availability, visibility & quality are achieved; Customer engagement; Reactive consumer engagement; Effective resource management; Implementation of brand & trade programmes; Implementation of cycle/communication plan; In-store execution; Implementation of retail plannogramming; Team management; People leadership; Strategic & operational territory plan development & execution; Trade marketing; Merchandising coverage; Management of retail contracts negotiation; Performance management; People development

• Area Brand Executive: Southern Africa

  • May 2012 - Aug 2013

  In collaboration with the Brand Manager, I was fully involved in the development & implementation by end markets (Zimbabwe, Zambia, Botswana, Lesotho, Namibia & Swaziland) of an area brand marketing strategy in order to maximize brand potential through developing, communicating, implementing & evaluating brand operational executions & guidelines that cover packaging, product, consumer engagement & pricing in line with brand objectives. Key accountabilities included the Adaptation of regional/global brand strategies into the SAM environment; Portfolio management; Brand planning; Consumer insights & Market analysis; Pricing; Product & packaging development; Effective resource management; Driving innovation; Focused information management; Legislative & Regulatory management; Brand management; Creative agency management; Project management; Budget management & all elements relating to the brand engagement platform in accordance with the budget, timing & overall company objectives.

• National Trade Insights Executive

  • Sep 2010 - Apr 2012

  The role of a National Trade Insights Executive is to identify & address key strategic issues as they relate to the performance of the tobacco category, by providing strategic & tactical insight that capitalizes on the consumer purchase dynamics of the relevant key accounts, clusters & field force regions thus creating a competitive advantage for British American Tobacco.Key accountabilities included the generation of trade, brand & consumer insights through effective data & market analysis; Econometric modelling; Management of key strategic business partner Nielsen; Management of key quality data from multiple sources to ensure key stakeholders have access to market intelligence/insights; Management of the trade information platform to ensure the availability of trade information & relevant trade insights in order to support trade strategy formulation & business decision making; Provided key inputs in to the strategic planning process; Investigated methods to enhance effective management/accessibility of information to generate insights & encourage knowledge sharing; Macro environment analysis & Market recovery modelling; Performance monitoring; Key gap identification; Highlighting the core set of insights/outputs to action; Driving strategy through the regional trade management relationship

• Global Marketing Management Trainee

  • Jan 2009 - Aug 2010

  The Global Management Trainee Programme is British American Tobacco’s global graduate recruitment programme during which, management trainees spend a certain amount of time gaining exposure to each department within their function. During my programme, I had exposure within Trade marketing, Sales, Business development, Merchandising, Brand marketing, Key account management, Strategy, planning & Market insights as well as New product development.The Accelerated Development Programme is designed to develop functional knowledge as well as leadership skills simultaneously which aggressively prepares you for a role as a manager within a 24-month period. Throughout the rigorous programme, you are enrolled for a multitude of courses which extend from Change management to the Future Leadership Programme at Gordon Institute of Business Science. Performance in each function is monitored & managed by a coach & line managers on a six weekly basis.



Skyland Masterbatch & Polymers

• Sales Management Trainee

  • Apr 2006 - Dec 2008

  The role of a Sales Management Trainee is to learn about every facet of the business in order to be able to deliver a value proposition within the market that will provide the organization with a competitive advantage at the customer face when an order is placed, ensuring that our portfolio of products is available in the right place, in the right quantities & at the right time thus ensuring full & efficient service delivery to our customer base in line with our mission.In owning the transactional relationship with the customer, the Sales Management Trainee ensures that the organization offers an Unrivalled sales experience to all customers & establishes Skyland Masterbatch as the benchmark supplier within the chemical manufacturing industry by consistently meeting & exceeding customer expectations. The Sales Management Trainee acts as the human interface of our product portfolio, also giving Skyland Masterbatch the flexibility to deploy creative service offerings & deliver differentiated customer experiences in an effective way that is not possible through a 3rd party. The Sales Management Trainee is expected to service all outlets according to the “Skyland Way to ensure that agreed objectives are met & that the company is projected as a professional/best practice company.Other Responsibilities included: Full responsibility for the customer order management process at all outlets in territory (incl. order taking, managing customer credit limit & stock quantity limitations) Full responsibility of the customer delivery management process at all outlets in territory  Full responsibility of the customer invoice, payment & debt management