Senior Digital Marketing Specialist

• Jan 2023 - Present

Digital Marketing Associate

• Jul 2020 - Nov 2022

Responsibilities: • Organic Infrastructure – provide on-going guidance and standards to the Website development team, monitor the Clients’ site for any technical SEO issues, train development staff on proper implementations • Providing expertise in SEO and keep up with industry changes • Responsible for increasing the quantity and quality of all our clients’ website traffic (200+ sites) via all organic search engine channels. • Strategize, implement and manage Effective PPC… Show more Responsibilities: • Organic Infrastructure – provide on-going guidance and standards to the Website development team, monitor the Clients’ site for any technical SEO issues, train development staff on proper implementations • Providing expertise in SEO and keep up with industry changes • Responsible for increasing the quantity and quality of all our clients’ website traffic (200+ sites) via all organic search engine channels. • Strategize, implement and manage Effective PPC Campaigns (Google Search & Local) for Self-Storage businesses with High Lead Generation and Lead conversion rates for international clients (US). • Setup Effective Performance and conversion tracking and Reporting through UTM, GTM Data layer, Analytics tools • Reconcile the ad conversion data with product data to identify actual conversions with personal data through excel and python • Collaborate with product team to capture important KPIs for Creating Syrasoft facing Ad campaign and SEO Performance reporting • Collaborate with marketing team, product team and devs continously to understand requirements and the deliverables for each design release • Work on user flows with different touch points and Develop landing page UI/UX design templates (Figma) with Rich user experience and visual hierarchy to improve conversion rate • Strategize the social media organic Campaigns and content ideas for Building Codeparva Brand Awareness. Show less Responsibilities: • Organic Infrastructure – provide on-going guidance and standards to the Website development team, monitor the Clients’ site for any technical SEO issues, train development staff on proper implementations • Providing expertise in SEO and keep up with industry changes • Responsible for increasing the quantity and quality of all our clients’ website traffic (200+ sites) via all organic search engine channels. • Strategize, implement and manage Effective PPC… Show more Responsibilities: • Organic Infrastructure – provide on-going guidance and standards to the Website development team, monitor the Clients’ site for any technical SEO issues, train development staff on proper implementations • Providing expertise in SEO and keep up with industry changes • Responsible for increasing the quantity and quality of all our clients’ website traffic (200+ sites) via all organic search engine channels. • Strategize, implement and manage Effective PPC Campaigns (Google Search & Local) for Self-Storage businesses with High Lead Generation and Lead conversion rates for international clients (US). • Setup Effective Performance and conversion tracking and Reporting through UTM, GTM Data layer, Analytics tools • Reconcile the ad conversion data with product data to identify actual conversions with personal data through excel and python • Collaborate with product team to capture important KPIs for Creating Syrasoft facing Ad campaign and SEO Performance reporting • Collaborate with marketing team, product team and devs continously to understand requirements and the deliverables for each design release • Work on user flows with different touch points and Develop landing page UI/UX design templates (Figma) with Rich user experience and visual hierarchy to improve conversion rate • Strategize the social media organic Campaigns and content ideas for Building Codeparva Brand Awareness. Show less

Digital Business - Lead

• Jul 2019 - Jun 2020

Specialities: Inbound Marketing Team Building & Management, Client single point of Contact, Brand Building, Digital Promotion Strategy, Email Marketing, Search Engine Optimization(SEO), Search Engine Marketing (SEM), Online Reputation Management, pay-per-click and Keywords strategies, Content Management systems(CMS), Google Ads, Web Analytics and Social Media Marketing(SMM). • Plan, develop, implement and manage the overall digital marketing strategy for Search Engine Optimization… Show more Specialities: Inbound Marketing Team Building & Management, Client single point of Contact, Brand Building, Digital Promotion Strategy, Email Marketing, Search Engine Optimization(SEO), Search Engine Marketing (SEM), Online Reputation Management, pay-per-click and Keywords strategies, Content Management systems(CMS), Google Ads, Web Analytics and Social Media Marketing(SMM). • Plan, develop, implement and manage the overall digital marketing strategy for Search Engine Optimization (SEO), Search Engine Marketing (SEM / PPC), Social Media Marketing, Display advertising campaigns, Lead Generation and Email Marketing/Lead Nurturing • Plan and engage the client’s ongoing social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Act as a single point of contact for clients to discuss new ideas and strategies to improve business to the next level in digital space • Build and manage a digital marketing team to follow tight deadlines to achieve deliverables on time • Collaborate with the creative team and technical team to improve user experience and functionality • Involve in brand building activities to develop creative content and marketing strategies to communicate their value. • Utilize the strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points • Brainstorm new ideas to add to the business model to increase visibility and attract more target audiences • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate • Design and develop SEO Friendly WordPress websites (CMS) • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing • Identify trends, insights and strategize paid campaigns based on the insights • Instrument conversion points and optimize user funnels. Show less Specialities: Inbound Marketing Team Building & Management, Client single point of Contact, Brand Building, Digital Promotion Strategy, Email Marketing, Search Engine Optimization(SEO), Search Engine Marketing (SEM), Online Reputation Management, pay-per-click and Keywords strategies, Content Management systems(CMS), Google Ads, Web Analytics and Social Media Marketing(SMM). • Plan, develop, implement and manage the overall digital marketing strategy for Search Engine Optimization… Show more Specialities: Inbound Marketing Team Building & Management, Client single point of Contact, Brand Building, Digital Promotion Strategy, Email Marketing, Search Engine Optimization(SEO), Search Engine Marketing (SEM), Online Reputation Management, pay-per-click and Keywords strategies, Content Management systems(CMS), Google Ads, Web Analytics and Social Media Marketing(SMM). • Plan, develop, implement and manage the overall digital marketing strategy for Search Engine Optimization (SEO), Search Engine Marketing (SEM / PPC), Social Media Marketing, Display advertising campaigns, Lead Generation and Email Marketing/Lead Nurturing • Plan and engage the client’s ongoing social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Act as a single point of contact for clients to discuss new ideas and strategies to improve business to the next level in digital space • Build and manage a digital marketing team to follow tight deadlines to achieve deliverables on time • Collaborate with the creative team and technical team to improve user experience and functionality • Involve in brand building activities to develop creative content and marketing strategies to communicate their value. • Utilize the strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points • Brainstorm new ideas to add to the business model to increase visibility and attract more target audiences • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate • Design and develop SEO Friendly WordPress websites (CMS) • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing • Identify trends, insights and strategize paid campaigns based on the insights • Instrument conversion points and optimize user funnels. Show less

Digital Marketing Manager

• Jul 2019 - Jun 2020

Digital Marketing Executive

• Jun 2018 - Jun 2019

Specialities: Digital Marketing,Email Marketing, Inbound Marketing, Branding, Search Engine Optimization(SEO), SEM, pay-per-click and keyword strategies, content management systems, Google Adwords, Google Analytics and Social Media Marketing. Conduct on-page marketing activities to increase leads and conversion rate such as implementing intent-based lead generation pop-ups on the site and banners with effective CTAs • Structure webpage, Url, Internal links, Heading, Meta tags and on-page… Show more Specialities: Digital Marketing,Email Marketing, Inbound Marketing, Branding, Search Engine Optimization(SEO), SEM, pay-per-click and keyword strategies, content management systems, Google Adwords, Google Analytics and Social Media Marketing. Conduct on-page marketing activities to increase leads and conversion rate such as implementing intent-based lead generation pop-ups on the site and banners with effective CTAs • Structure webpage, Url, Internal links, Heading, Meta tags and on-page elements and optimize it regularly for better website ranking by conducting a regular site audit • Ensure better user experience including responsive design, Mobile SEO and speed optimization • Launched 5 Websites and published 10 blog posts Search Engine Optimization-Off Page • Procure high quality inbound links from blogs, online forms, business listing and other content-specific sites • Create web content (guest articles ) to submit to various platforms • Improve local SEO with Google My Business, NAP citations Pay Per Click Campaigns • Manage all digital campaigns, from ideation to media planning to optimization and performance analysis(using web analytics tools like Google Analytics) and assess against goal (ROI and KPIs) • Ad creation, Landing Page creation, PPC Campaign strategy and set up, Bid Management, Campaign optimization, Conversion tracking • Select Product-specific keywords, Compose and Test ad copy to produce optimal CTRs WordPress Website Development & Search Engine Optimization(on-page SEO) • Develop and Handle Content Management System(CMS)-WordPress for Corporate websites and eCommerce websites • Conduct Keyword Research and Competitive Analysis and select Product-location specific keywords Show less Specialities: Digital Marketing,Email Marketing, Inbound Marketing, Branding, Search Engine Optimization(SEO), SEM, pay-per-click and keyword strategies, content management systems, Google Adwords, Google Analytics and Social Media Marketing. Conduct on-page marketing activities to increase leads and conversion rate such as implementing intent-based lead generation pop-ups on the site and banners with effective CTAs • Structure webpage, Url, Internal links, Heading, Meta tags and on-page… Show more Specialities: Digital Marketing,Email Marketing, Inbound Marketing, Branding, Search Engine Optimization(SEO), SEM, pay-per-click and keyword strategies, content management systems, Google Adwords, Google Analytics and Social Media Marketing. Conduct on-page marketing activities to increase leads and conversion rate such as implementing intent-based lead generation pop-ups on the site and banners with effective CTAs • Structure webpage, Url, Internal links, Heading, Meta tags and on-page elements and optimize it regularly for better website ranking by conducting a regular site audit • Ensure better user experience including responsive design, Mobile SEO and speed optimization • Launched 5 Websites and published 10 blog posts Search Engine Optimization-Off Page • Procure high quality inbound links from blogs, online forms, business listing and other content-specific sites • Create web content (guest articles ) to submit to various platforms • Improve local SEO with Google My Business, NAP citations Pay Per Click Campaigns • Manage all digital campaigns, from ideation to media planning to optimization and performance analysis(using web analytics tools like Google Analytics) and assess against goal (ROI and KPIs) • Ad creation, Landing Page creation, PPC Campaign strategy and set up, Bid Management, Campaign optimization, Conversion tracking • Select Product-specific keywords, Compose and Test ad copy to produce optimal CTRs WordPress Website Development & Search Engine Optimization(on-page SEO) • Develop and Handle Content Management System(CMS)-WordPress for Corporate websites and eCommerce websites • Conduct Keyword Research and Competitive Analysis and select Product-location specific keywords Show less

Assistant Professor

• Mar 2017 - May 2018