Debra Hurston, MBA, CAE

Executive Director at ASSOCIATION FOR BLACK ECONOMIC POWER
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us****@****om
(386) 825-5501

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Ansel Johnson O.D.

I have know Ms. Hurston for almost two years. From our first meeting in her role of our association executive director she was very personable and professional. I was impressed with her ability to quickly grasp the nuances and concepts of our profession even coming from a similar position in another health care profession. She listened to my concerns and was always on top of following up on my inquires on a timely bases. I feel she also earned the respect of the office staff for which she supervised that had the best interest of the association in mind for the membership and in creating a professional environment. Ms. Hurston would be a phenomenal asset to any organization that would wish to take advantage of her great skill sets. She shows leadership with a vision and a roll up your sleeves mentality to make the vision reality. Sincerely, Ansel T. Johnson, O.D. Clinical Director Vision Salon Eye Care Associates

Amy Frantti

I have known Debra for 14 years. She is a joy to work with and happily takes ownership and pride of the projects she is responsible for. Debra is also an effective leader and communicator and brings positive energy into her job. She is always looking for ways to expand her skill set, which is already very impressive (technophobes: Debra loves technology). I highly recommend her without reservation.

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Credentials

  • Certified Association Executive (CAE)
    ASAE: The Center for Association Leadership
  • Certified Association Executive, CAE
    American Society of Association Executives

Experience

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Executive Director
      • Dec 2020 - Present

      As the Executive Director of the Association for Black Economic Power I am assisting the organization in fulfilling its goal of establishing Minnesota's first Black-led community credit union dedicated to addressing the needs of the residents who live, work, or worship in Hennepin and Ramsey counties. As the Executive Director of the Association for Black Economic Power I am assisting the organization in fulfilling its goal of establishing Minnesota's first Black-led community credit union dedicated to addressing the needs of the residents who live, work, or worship in Hennepin and Ramsey counties.

  • HURSTON CONSULTING LLC
    • Michigan and Indiana
    • Non-Profit Association Consultant
      • Apr 2017 - Mar 2020

      Assisting associations with accomplishing their strategic, financial and administrative priorities. Assisting associations with accomplishing their strategic, financial and administrative priorities.

    • United States
    • Medical Practices
    • Executive Director
      • Apr 2016 - Apr 2017

      Directly responsible for overseeing the administration, programs and strategic initiatives of the Illinois Optometric Association. Directly responsible for overseeing the administration, programs and strategic initiatives of the Illinois Optometric Association.

    • United States
    • Wellness and Fitness Services
    • Executive Director/ CEO
      • Jun 2008 - Feb 2014

      As the Executive Director of the Minnesota Chiropractic Association, I was responsible for the overall operation of the association. In that capacity I assisted the Board of Directors in formulating the organization's strategic priorities and fulfilling its responsibility to set policy. In addition to general member and nonmember outreach, I also assisted the local districts in providing services and programs at the local level. My specific duties included financial management, staff management, strategic plan fulfillment, membership outreach, recruitment and development, project management as well as working with committees well administering all activities of the association in accordance with the governing documents. Additionally, I oversaw the organizations legislative advocacy, political action committee fundraising and administration while forming collaborations on key initiatives.

    • Director of Membership Services
      • Apr 2007 - May 2008

      At the Michigan Dental Association, I directed membership recruiting efforts, identified emerging needs of members and worked with the various departments to create new and enhance existing services that assist members. A summary of my responsibilities included: • Establishing programs and initiatives to increase membership. Direct the development of communications materials promoting membership in the association. • Managed the membership database and analyze membership trends. • Worked with members to resolve issues related to membership or services. Collaborated with dental schools to encourage participation in dental practice as well as membership in the association. • Assisted in the development of programs to aide new dentists with their transition into the dental profession. • Managed both the membership and business systems departments (computer/electronic communications).

    • Director of Marketing and Communications
      • Oct 2000 - Apr 2006

      I created the overall branding and marketing strategy for the association’s products and services. I managed all media, public relations and community relations activities and initiatives and served as the key media liaison and association spokesperson. I provided media training for selected staff and volunteer leaders and developed key issue papers and talking points. To enhance the banking profession's position on key issues, I created proactive public awareness initiatives in addition to assisting member banks with their marketing, media and community relation objectives. As the publication editor, I transformed the association newsletter into a statewide magazine fully supported by advertising revenue. I also developed and managed the marketing budget in conjunction with the organization strategic priorities.

Education

  • University of Phoenix
    Master of Business Administration - MBA, Marketing
  • Michigan State University
    Bachelor of Arts - BA, Telecommunications Management, Political Science

Community

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