Marketing Manager

• Apr 2022 - Present

Business Owner

• Jan 2000 - Present

Serving as technical Illustrator providing storyboard illustrations for fastener failure litigation and detailed patent application drawings Designed Annual Charity Gala Program and designed 50+ sponsor ads for Detroit area non-profit. Provided copywriting and layout design for their monthly newsletters for print and online distribution Assisted with Federal Grant application process. Designed online annual report and providing copywriting for outreach letters to new and past corporate donors for Georgia-based non-profit Show less

Marketing Director - Corporate

• Mar 2013 - Jul 2021

Grew User Conference into Largest Green Industry Event of Its Kind in North America – Introduced more relevant content, increased the number of sessions/presenters, and attracted international business sponsors to grow conference attendance by over 32% and sponsorships by over 40% within three yearsLed rebrand and integration messaging for two acquisitions simultaneouslyRelaunched and rebranded websites and all marketing and sales enablement for Real Green and their acquired businessesIncreased lead generation by 208% – Transformed demand generation initiatives from primarily outbound to inbound digital strategies utilizing Salesforce to track the lead journey from marketing inquiry to a closed saleDeveloped Crisis Communications Plan – Wrote communications protocols to be followed in the event of software platform breaches or failure, which included all team roles in both communicating internally and externally with customers and mediaBuilt and led a national marketing team of 8 while working remotely Developed and implemented remote marketing onboarding and training processes Implemented Pardot email marketing templates and automated customer journeys resulting in an average 35% email open rate Created branding for several of the company’s largest enterprise clients Show less

Creative Director - Marketing Division

• May 2005 - Mar 2013

Renegotiated print contracts and resourced new vendors to increase profit margins up to 65% on top-selling print marketing collateralDrove $650,000+ in print production and content creation revenue within six months by creating the company’s first print and creative services chargeback rate structure and processImplemented CRM tool for the marketing team to automate customer marketing creative agreements, quotes, and briefs, decreasing time spent in project management and tracking by over 30% and increase on-time deliveries by 42%Developed company brand standards and style guideDesigned branding and creative content for enterprise clients Show less

Graphic Designer

• Mar 2000 - Sep 2000

Graphic Designer

• Jan 1990 - Oct 1999

Parts Forecast Scheduler

• Apr 1986 - Dec 1989

Expeditor

• Sep 1983 - Mar 1986

Administration Assistant

• Apr 1982 - Aug 1983