Managing Director: Revenue Management and Ecommerce

• May 2017 - Present

Hotel Revenue Management Consultant

• Jan 2015 - May 2017

I provide expert revenue management services to hotels and management companies on a contract basis. I bring over 15 years of successful revenue management experience. Available services for minimum four-week contract: • Conduct ongoing competitor price and product analyses to ensure proper rate positioning and product offering relative to competition. Actively participate in all pricing decisions for transient, group, and wholesale segments. Facilitate Weekly Sales and Revenue Strategy meetings. • Update and manage selling strategies and product information in all available distribution channels and reservation sources (onsite, third-party reservation providers, call centers, websites, GDS, etc.). Optimize RevPAR by analyzing and forecasting demand and establishing effective selling strategies, oversell strategies, and optimal market mix. • Oversee the revenue function during times of transition in leadership, during an acquisition or perform special projects on an ad hoc basis. Available services on an ad hoc basis • Conduct in depth audit for a property’s current revenue management process including seasonal pricing strategy, competition analysis, and group management complete with a detailed written evaluation and recommended strategies for improvement. • Conduct in depth Distribution audit including pricing strategy, positioning strategy, and reputation management complete with a detailed written evaluation and recommended strategies for improvement. • Onsite training on topics such as Pricing, Forecasting, Revenue Strategy and Distribution. Show less

Director, Revenue Managment - Aramark Leisure National Sales and Marketing Team

• Nov 2008 - Jul 2014

• Directed the revenue management, pricing, and inventory management strategies across the Aramark leisure portfolio for all perishable inventory including lodging and function space at 20 hotels and conference centers, houseboats and small water craft at three marinas, along with their additional activities such as snowmobile rentals, wilderness tours, and lake cruises. • Developed and implemented portfolio wide total property revenue management strategy focusing on strategic identification, segmentation, demand forecasting, sales and revenue planning, strategic and tactical pricing and inventory management, and performance analysis. This resulted in an increase in Rev Par of over 3% - 5% per year from 2009 - 2014. • Led the Implementation of the Data vision business intelligence software as project manager responsible for creating dashboards, creating and testing standard and custom reports, creating training material and testing data integrity across all revenue streams allowing all property teams quick and easy access to business intelligence to make better business decisions. • Evaluated and implemented ecommerce and distribution strategies across all 3rd party channels including OTA’s, Flash sites, and Trip Advisor business listings for each of the properties in the Aramark Leisure portfolio. • Lead bi-monthly forecast/occupancy calls with the property teams and senior leadership highlighting PACE, projection and action plans. • Created a quarterly revenue management webinar series and presented to the property management teams in order to improve the revenue management bench strength of the company. Topics included: Pricing, Distribution, Forecasting, Upsell/cross sell, and Building a Revenue Strategy. • Supervised the centralized rates and inventory and distribution team of four. This team was responsible for building all rate plans for the individual property teams. Show less

Area Director of Revenue Management

• Sep 2004 - Nov 2008

• Created and implemented the yearly e-commerce group and transient marketing plans. This included negotiating with vendors for group and transient acquisition sites, search engine optimization, sponsored keywords, paid/complimentary listings on destination web sites, prospecting and maintaining valuable links and listings on third party sites. • Created and implemented monthly Revenue Management and E-commerce SMART Plans detailing goals, action steps, and results for increasing each market segment for each resort. • Established group target rate, ceilings and food and beverage minimums. Created a pro-forma evaluation tool to ensure we are maximizing overall revenues. As of the end of the fiscal year ending June of 2008 increase year over year group rate by $15 and group occupancy by 2%. In the same time period increased transient rate by $6 and increased transient occupancy by 9%. • Created training outline for new reservations and revenue managers. This training detailed the first 2-weeks of employment and used a combination of internet/computer training and one-on-one training. • Member of Tri Star’s hotel transition team. Upon obtaining each new hotel management contract, I am sent to the property to do a thorough audit of the property’s sales and revenue management teams, complete sight inspection and competition review and from this will compile a detailed report outlining recommended strategies to improve properties revenue generation. • Combined 5 diamond reservations guest services criteria and the Signature benefits selling process and rolled out program to all of the reservations and front desk staff for taking reservations. This resulted in an increase of in-house reservation conversion to 45% with an average 9 out of 10 Signature Score each month. Show less

Regional Revenue Manager

• Feb 1998 - Jan 2004

• Member of Corporate Sales and Revenue team that created company wide sales and revenue policies and procedures including daily, weekly and monthly revenue management checklists, company standard revenue management tool box, training programs for new revenue managers, weekly RevMax calls and end of month reviews. • Managed a region of 25 to 35 hotels with 15 dedicated property revenue managers for full service and three (3) cluster revenue managers for the select service portion of my portfolio. (Portfolio included Marriott, Hilton, Choice, IHG and Independent hotels) • Led end-of-month revenue review calls with my portfolio of hotels. On these calls we reviewed the productivity of the previous month, future group and transient pace and developed strategies to move the hotels forward. • Created Monthly status reports for the corporate office detailing each hotel’s successes, areas of opportunity and status of previous months’ action plans. • Developed, recommended, and implemented transient and group sales strategies to ensure maximizing Rev Par through the proper balance of both rate and occupancy. • Monitored each hotel’s pricing strategy for e-commerce sales channels and their intermediaries such as travel agents and wholesalers. • Involved in the yearly marketing plan and revenue budget review for each hotel in my portfolio and responsible for presenting to the corporate office. • Audited key/assigned hotel strategies and tactics to ensure revenue maximization, best practices, marketing program compliance and appropriate channel distribution. Explored variations in market mix which stimulated additional revenue without increasing costs Show less