Experience

Kijiji Canada

• Canada
• Technology, Information and Internet
• 200 - 300 Employee

• Product Manager

  • Jun 2022 - Present



BMO

• Canada
• Financial Services
• 700 & Above Employee

• Product Manager, Consumer Lending

  • Mar 2021 - Jun 2022



American Express

• United States
• Financial Services
• 700 & Above Employee

• Senior Associate Product Manager, New Product Development

  • Feb 2020 - Mar 2021

• Associate Product Manager, Proprietary Lending Products

  • May 2018 - Aug 2020



TD

• Canada
• Banking
• 700 & Above Employee

• Customer Service Representative

  • Feb 2016 - Jan 2018

  • Delivering a legendary service at every customer interaction by identifying sales leads that can enhance their overall banking experience • Recognized as one of the top CSRs in branch for most referrals sent to FSRs • Constantly performing above required sales targets throughout fiscal quarters • Delivering a legendary service at every customer interaction by identifying sales leads that can enhance their overall banking experience • Recognized as one of the top CSRs in branch for most referrals sent to FSRs • Constantly performing above required sales targets throughout fiscal quarters



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Chevrolet Product and Marketing Intern

  • May 2017 - Sep 2017

  • Supported the Chevrolet Brand and Corporate Programs teams on a total of 9 projects in the span of 4 months • Led multiple experiential campaigns with Momentum including Chevrolet Canada’s partnerships with ParticipAction and Yonge & Dundas’ Indie Fridays; generated 8,000+ impressions while improving Chevrolet’s brand awareness and perception • Conducted competitive analyses for 5 Chevrolet vehicle segments analyzing 3 marketing channels (Print Ads, Television and Social) to help structure the 2018 Brand Plans and developed a communications plan to launch the 2018 Chevrolet Traverse • Conducted market research for the Preferred Pricing and Student Bonus programs; recommendations led to an ROI increase of 30%



Canadian Marketing League/Canada's Next Top Ad Exec

• Canada
• Advertising Services
• 1 - 100 Employee

• Campus Account Manager

  • Jan 2016 - Sep 2017

  • Successfully advanced to Top 25 out of 231 submissions from 32 schools for Canada’s largest marketing case competition • Invited to join the executive team as a CAM; promoted the CNTAE brand among Schulich by leveraging various promotional strategies such as social media, live marketing and in person pitching to professors and students • Successfully advanced to Top 25 out of 231 submissions from 32 schools for Canada’s largest marketing case competition • Invited to join the executive team as a CAM; promoted the CNTAE brand among Schulich by leveraging various promotional strategies such as social media, live marketing and in person pitching to professors and students



Students Offering Support (SOS)

• Canada
• Education Management
• 1 - 100 Employee

• Vice President of Business Development

  • Sep 2015 - Sep 2017

  • Worked as a Marketing Director to promote York SOS brand into different university departments; successfully surpassed 2014’s revenue by 121% due to effectively executed marketing strategies and was promoted to VP Business Development • Made expansion decisions by evaluating market needs in other faculties, and gaining feedback to improve services • Lead a team of 6 directors to prepare an improved corporate relations strategy, by building relationships with companies to enhance brand image and gain sponsorship



Hamnah N. The Hennah Artist

• Marketing Assistant

  • May 2016 - May 2017

  • Created a strategic plan implementing influencers, earned media and word of mouth marketing to improve the positioning of the brand among competitors on Instagram and Facebook; led brand consideration from top 5 to top 3 • Utilized Instagram/Facebook analytics to maximize loyal customers; increased repeat customers by 24% in 3 months • Created a strategic plan implementing influencers, earned media and word of mouth marketing to improve the positioning of the brand among competitors on Instagram and Facebook; led brand consideration from top 5 to top 3 • Utilized Instagram/Facebook analytics to maximize loyal customers; increased repeat customers by 24% in 3 months



York DECA

• Toronto, Canada Area

• VP Operations

  • Mar 2016 - Apr 2017

  • Lead a team of 3 directors to create a training program for undergraduate students to aid in the development of crucial soft skills • Planned and executed an industry speakers panel as well as 4 workshops specializing in case writing, critical thinking and public speaking for 100+ DECA members • Lead a team of 3 directors to create a training program for undergraduate students to aid in the development of crucial soft skills • Planned and executed an industry speakers panel as well as 4 workshops specializing in case writing, critical thinking and public speaking for 100+ DECA members



Schulich ExecEd

• Canada
• Professional Training and Coaching
• 1 - 100 Employee

• Director of Sponsorship

  • Mar 2015 - Apr 2016

  • Mentor and oversee the responsibilities of 3 Assistant Directors of Sponsorship • Leveraged various strategic approaches to secure sponsors for the Schulich Charity Fashion Week, raising $11,000 in donations for the Make a Wish Foundation • Mentor and oversee the responsibilities of 3 Assistant Directors of Sponsorship • Leveraged various strategic approaches to secure sponsors for the Schulich Charity Fashion Week, raising $11,000 in donations for the Make a Wish Foundation



L.A. Events and Staffing Inc.

• Toronto, Canada Area

• Marketing Intern

  • Jan 2015 - Jul 2015

  • Conducted market research and analyzed trends in the Canadian staffing, trade show and human resources industries to make strategic decisions • Led a team of 3 interns to establish the business and marketing plan • Created business pitches tailored to various types of corporate clientele • Conducted market research and analyzed trends in the Canadian staffing, trade show and human resources industries to make strategic decisions • Led a team of 3 interns to establish the business and marketing plan • Created business pitches tailored to various types of corporate clientele



Students Offering Support (SOS)

• Canada
• Education Management
• 1 - 100 Employee

• Marketing Director

  • Jan 2015 - Apr 2015

  • Expanded the York SOS brand into different university departments through social media, sales and live marketing • Nominated for Marketing Chapter out of 30 schools • Successfully surpassed 2014’s revenue by 121% due to effectively executed marketing strategies • Promoted to VP of Business Development by the club’s Presidents due to strong work ethic and dedication to achieve results • Expanded the York SOS brand into different university departments through social media, sales and live marketing • Nominated for Marketing Chapter out of 30 schools • Successfully surpassed 2014’s revenue by 121% due to effectively executed marketing strategies • Promoted to VP of Business Development by the club’s Presidents due to strong work ethic and dedication to achieve results



Taco Del Mar

• United States
• Restaurants
• 1 - 100 Employee

• Server

  • May 2013 - Oct 2014

  • Improved branch’s image in customer service which allowed buy percentage to increase by 30% and weekly percentage to increase by 20-40% • Improved branch’s image in customer service which allowed buy percentage to increase by 30% and weekly percentage to increase by 20-40%



YMCA Canada

• Canada
• Non-profit Organization Management
• 700 & Above Employee

• Volunteer

  • Sep 2013 - Jun 2014

  • Worked in a team to create and execute a fundraiser and successfully donated $500 to the Rouge Valley Hospital’s “Heart of it All” campaign • Worked in a team to create and execute a fundraiser and successfully donated $500 to the Rouge Valley Hospital’s “Heart of it All” campaign