Experience

Our Better World

• Singapore
• Non-profit Organizations
• 1 - 100 Employee

• Digital Marketing Manager

  • Aug 2022 - Present

  Singapore



LingoAce

• Singapore
• E-Learning Providers
• 200 - 300 Employee

• Senior Brand Specialist

  • Mar 2022 - Aug 2022

  Singapore



Corlison

• Singapore
• Manufacturing
• 1 - 100 Employee

• Assistant Digital Marketing Manager

  • Oct 2020 - Jul 2021

• Digital Marketing Executive

  • May 2018 - Sep 2020

  Singapore Digital Marketing for FMCG Brands: - Pearlie White - Method Home Singapore - Okamoto Areas of Expertise: - Content Marketing (Copywriting, Blogs, Social Media - Email Marketing - Facebook and Google Advertising - Web, Social Media, Print Design - Analytics and Performance of Campaigns - Event Management



IPG Mediabrands

• United States
• Advertising Services
• 500 - 600 Employee

• Social Media Executive

  • Oct 2015 - Feb 2017

  Singapore Prison Service & Yellow Ribbon Project Singapore Content Management and Preparation: • Conceptualize, design and build multimedia content for the Singapore Prison Service and Yellow Ribbon Project, its related programmes and campaigns on various digital and social platforms as per strategic platform approach • Develop and identify written, image, and video content which drives interaction and engagement across social media platforms Management and… Show more Singapore Prison Service & Yellow Ribbon Project Singapore Content Management and Preparation: • Conceptualize, design and build multimedia content for the Singapore Prison Service and Yellow Ribbon Project, its related programmes and campaigns on various digital and social platforms as per strategic platform approach • Develop and identify written, image, and video content which drives interaction and engagement across social media platforms Management and Implementation: • Monitor and appropriately manage online reactions and conversations through established protocols on key issues related to the Singapore Prison Service, its programmes and campaigns. • Monitor and ensure content accuracy on all online and digital platforms. Take swift action to address any fake social media accounts masquerading as the official online presence of the Singapore Prison Service • Enable connections between the Singapore Prison Service and its strongest supporters, grooming them to become ambassadors and leveraging them as influencers. • Prepare status reports on social media efforts and success rates. Show less



WE Communications

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Intern

  • Aug 2015 - Oct 2015

  Supported the Client Servicing Teams, providing daily media monitoring services to clients with minimal supervision within the set deadlines Drafted media relations materials such as media invitations, fact sheets, backgrounders, executive biographies under supervision Developed and maintained media contact lists and databases Conducted researches on media landscape to identify client-relevant coverage including competitive market and industry information Analysed… Show more Supported the Client Servicing Teams, providing daily media monitoring services to clients with minimal supervision within the set deadlines Drafted media relations materials such as media invitations, fact sheets, backgrounders, executive biographies under supervision Developed and maintained media contact lists and databases Conducted researches on media landscape to identify client-relevant coverage including competitive market and industry information Analysed and provided recap for client and competitor coverage Coordinated logistic and schedules for media personnel regarding client events and projects through proactive outreach and/or onsite support Scheduled and coordinated meetings and kept participants advised of any changes Handled various projects and acted as a resource for the Client Servicing Teams as required Show less



Know It Nothing Pte Ltd

• Retail Sales Assistant

  • May 2015 - Jul 2015

  Singapore Attend to customers, manage complaints and customer service related issues, liaise with designers and media personnel, assist media loans and queries, direct product and outdoor photo shoots for online magazine and social media, visual merchandising, handle stock inventory records, assign housekeeping duties, cashier duties, report daily sales to management.



Actually Pte Ltd

• Retail Sales Assistant

  • Oct 2013 - Dec 2014

  Singapore Attend to customers, manage complaints and customer service related issues, liaise with designers and media personnel, assist media loans and queries, direct product and outdoor photo shoots for online magazine and social media, visual merchandising, handle stock inventory records, assign housekeeping duties, cashier duties, report daily sales to management.



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Telemarketing Executive

  • May 2013 - Sep 2013

  Singapore Represent insurance agents to schedule appointments with prospective clients via phone calls.



Prudential UK

• United Kingdom
• Financial Services
• 700 & Above Employee

• Telemarketing Executive

  • Jan 2012 - Apr 2012

  Singapore Represent insurance agents to schedule appointments with prospective clients via phone calls.