Travis Gamblin
Senior Account Supervisor at McCann Detroit- Claim this Profile
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Bio
Credentials
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Hootsuite Certified Professional
Hootsuite Media Inc.Feb, 2015- Nov, 2024
Experience
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McCann Detroit
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Supervisor
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Feb 2023 - Present
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CycleBar
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Lead Instructor
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Feb 2020 - Present
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Doner
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United States
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Advertising Services
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300 - 400 Employee
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Account Director
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Nov 2021 - Feb 2023
Serve as business leader on Owens Corning and Hungry Howie's Pizza accounts, being a strategic partner with clients of all levels to determine opportunities to further grow their marketing tactics. Partnering with clients to develop overarching brand strategies and staying aligned on competitive activities. Lead all execution activity across channels (traditional, digital, experiential, social) - ensuring the work stays on strategy and pushes the boundaries creatively. Responsible for development and maintenance of scope of work, staff planning and overall account financial management. Responsible for management of Senior Account Executive.
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Senior Account Executive
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Jun 2019 - Nov 2021
Served as account leader on day-to-day business across several brands. Managed the AOR relationship with Owens Corning and Hungry Howies Pizza and increased overall scope over time. Led account planning and all execution activity, while always looking for organic growth opportunities for the business. Managed scope of work and senior client relationships. Responsible for the management of account staff (Senior AE & AE levels) Other brands I’ve supported in this role have been Johnson & Johnson, Detroit Zoo, Harman Kardon, AKG and JBL.
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MRM
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Executive
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Sep 2018 - Jun 2019
Served as account management leader on AAA Life account. Partnered with the Account Director for account onboarding and defining strategic opportunities for the new client. Was responsible for overseeing the strategic development, consumer journey identification and execution of tactics across channels. Served as account management leader on AAA Life account. Partnered with the Account Director for account onboarding and defining strategic opportunities for the new client. Was responsible for overseeing the strategic development, consumer journey identification and execution of tactics across channels.
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GTB
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United States
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Advertising Services
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700 & Above Employee
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Account Executive
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Dec 2017 - Sep 2018
Served as day-to-day account management lead on Ford Credit B2C marketing across digital/traditional channels. Managed clients day-to-day to develop marketing approach and lead execution of tactics across channels with a heavy focus on Social Media marketing programs. Assisted Account Director with SOW development and pricing. Was responsible for project management of all assigned programs. Managed and trained junior account and project management staff.
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Project Manager / Assistant Account Executive
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Oct 2016 - Dec 2017
Served as day-to-day project management lead on Ford Credit B2C marketing team. Lead project development of various Ford Credit marketing campaigns in social media, paid digital, direct mail and print advertising. Managed day-to-day communications with clients. Worked closely with various agency departments (strategy, media buying, social publishing, analytics, creative) to develop campaigns/deliverables for clients based on marketing objectives. Assisted with leading both internal and client meetings. Was responsible for building and managing timelines for projects with detailed Project Health reports for distribution. Assisted with tracking burn on SOW at the project level. Trained and mentored new Jr. Project Manager(s) and Account Intern(s).
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Account Coordinator
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Feb 2016 - Oct 2016
Managed the routing process for brand and marketing assets on the Ford Credit and Lincoln Automotive Financial Services account that reaches over 1.4 million customers. Managed the routing process for Ford Motor Company’s weekly advertisements that run in Automotive News on page 2. Managed the routing process for various pro-bono projects for GTB and WPP. Served as key communications contact within the agency across various departments and production teams including account, creative, legal, product information, project management, copy editing, print production and the production studio. Facilitated shipment of materials to publications and vendors. Trained and mentored new project coordinators.
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Wayne State University PRSSA
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Vice President of Member Services
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Apr 2015 - Apr 2016
Was responsible for the overall experience of WSU PRSSA members. Recruited new members and processed membership applications. Communicated with current and potential members. Managed roster of members and communicated the benefits of membership. Conducted outreach to professionals for sponsorship for 2016 PRSSA Regional Conference. Managed the organizations financial account. Was responsible for the overall experience of WSU PRSSA members. Recruited new members and processed membership applications. Communicated with current and potential members. Managed roster of members and communicated the benefits of membership. Conducted outreach to professionals for sponsorship for 2016 PRSSA Regional Conference. Managed the organizations financial account.
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AAA-The Auto Club Group
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United States
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Insurance
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700 & Above Employee
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Agency Support Manager
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Nov 2007 - Feb 2016
Effectively managed a high-volume of inbound and outbound customer calls. Managed sales of memberships. Addressed and resolved customer product complains empathetically and professionally. Defused volatile customer situations calmly and courteously. Referred unresolved customer grievances to designated departments for further investigation. Operated a point of sale system for cash, check and credit card transactions with 100% accuracy. Completed all point of sale opening and closing procedures, including counting the contents of the register.
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Education
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Wayne State University
Bachelor's Degree, Public Relations -
Plymouth High School
High School Diploma, College Prep