Experience

SimpliSafe

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Sr. Manager, Customer Acquisition

  • Mar 2023 - Present



AMP Agency

• United States
• Advertising Services
• 200 - 300 Employee

• Media Director

  • Aug 2021 - Feb 2023



Hill Holliday

• United States
• Advertising Services
• 200 - 300 Employee

• Associate Director

  • Jan 2018 - Jul 2021

  Greater Boston Area - Managed a telco client’s annual $40M+ paid digital media acquisition strategy, both residential and small business, across social (Facebook/Instagram, Pinterest, LinkedIn, Twitter), display, native, online video, search, directory, and programmatic direct mail - Drove customer engagement via dedicated content marketing plans for both residential and small business blogs - Directly managed a team of two digital strategists and provided oversight and support to five media buyers - Led… Show more - Managed a telco client’s annual $40M+ paid digital media acquisition strategy, both residential and small business, across social (Facebook/Instagram, Pinterest, LinkedIn, Twitter), display, native, online video, search, directory, and programmatic direct mail - Drove customer engagement via dedicated content marketing plans for both residential and small business blogs - Directly managed a team of two digital strategists and provided oversight and support to five media buyers - Led an in-house creative activation team which continuously optimized dynamic display banners and social ads, based on performance, while adhering to brand guidelines and legal requirements - Facilitated cross-departmental collaboration with analytics, account, creative, and buying teams, as well as key client stakeholders, to develop and execute net-new creative offer launches - Introduced incremental social and video awareness partners and channels, resulting in an increased investment of +100% YoY and proven efficiencies via multi touch attribution (MTA) Show less



SharkNinja

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Manager, Digital Demand Creation & Analytics

  • Sep 2017 - Dec 2017

  - Managed the annual Amazon paid search and media budget - Optimized daily bids of 20+ live search campaigns to drive both brand awareness and conversion while maintaining overall campaign ROAS goals - Reported on key search term trends and provided content recommendations to improve organic search rank - Analyzed customer shopping behavior data to inform conquesting bids and content optimization recommendations - Managed relationship with Amazon Media Group and executed buys of… Show more - Managed the annual Amazon paid search and media budget - Optimized daily bids of 20+ live search campaigns to drive both brand awareness and conversion while maintaining overall campaign ROAS goals - Reported on key search term trends and provided content recommendations to improve organic search rank - Analyzed customer shopping behavior data to inform conquesting bids and content optimization recommendations - Managed relationship with Amazon Media Group and executed buys of on-site display ads and seasonal guide takeovers to assist paid search and drive awareness of the Shark and Ninja brands both on and off site - Coordinated cross functionally at campaign launch to ensure ad messaging and search term targeting aligned with the overall brand messaging and goals

• Senior Sales Analyst

  • Oct 2016 - Aug 2017

  - Drove an innovative approach to SharkNinja’s corporate strategy on Amazon.com resulting in significant growth, YoY - Forecasted the annual budget, at item level, for baseline, promotional, and marketing lifts across 100+ skus - Planned strategic buys in peak seasonal periods to ensure profitability for both partners - Reviewed item level trends, reported on key variances, and adjusted the forecast on a monthly basis - Prepared a one-page summary of key account metrics… Show more - Drove an innovative approach to SharkNinja’s corporate strategy on Amazon.com resulting in significant growth, YoY - Forecasted the annual budget, at item level, for baseline, promotional, and marketing lifts across 100+ skus - Planned strategic buys in peak seasonal periods to ensure profitability for both partners - Reviewed item level trends, reported on key variances, and adjusted the forecast on a monthly basis - Prepared a one-page summary of key account metrics, recommendations, and watch-outs to review with senior management on a bi-weekly basis

• Strategic Sales Analyst

  • Oct 2014 - Sep 2016

  - Championed success across the Costco, Target, and Best Buy Accounts by analyzing key metrics and providing recommendations for changes to assortment and promotional strategies - Delivered weekly reports to senior management detailing the previous weeks wins and losses as well as forward looking opportunities and challenges - Reported weekly on region level inventory to eliminate out of stocks and mitigate end of life RA quantities - Created quarterly customer facing presentations… Show more - Championed success across the Costco, Target, and Best Buy Accounts by analyzing key metrics and providing recommendations for changes to assortment and promotional strategies - Delivered weekly reports to senior management detailing the previous weeks wins and losses as well as forward looking opportunities and challenges - Reported weekly on region level inventory to eliminate out of stocks and mitigate end of life RA quantities - Created quarterly customer facing presentations highlighting key account wins and losses - Analyzed monthly category sales trends using NPD data and distributed insights to the broader sales team



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• Senior Analyst, Corporate Development Training Program

  • Jul 2011 - Oct 2014

  Boston, MA Graduated from JP Morgan’s Corporate Development Training Program and completed 4 rotations: Mutual Fund Audit Analyst, Tax Analyst, Business Management Analyst, and Remediation Control Analyst. Key Responsibilities Included: - Performed root cause analysis across business functions and provided cross functional teams with process improvement plans designed to optimize performance - Served as a main point of contact for client inquires and collaborated with clients to… Show more Graduated from JP Morgan’s Corporate Development Training Program and completed 4 rotations: Mutual Fund Audit Analyst, Tax Analyst, Business Management Analyst, and Remediation Control Analyst. Key Responsibilities Included: - Performed root cause analysis across business functions and provided cross functional teams with process improvement plans designed to optimize performance - Served as a main point of contact for client inquires and collaborated with clients to solution problems - Facilitated weekly senior management control meetings and partnered with senior management to deliver weekly metric reports and meeting highlights - Created client-facing presentations which summarized business strategies and goals - Forecasted the annual department budget Show less