Head of Creative Operations

• Jul 2023 - Present

A continuation of my role at Bayard Advertising with the acquisition by Stepstone Group! A continuation of my role at Bayard Advertising with the acquisition by Stepstone Group!

Head of Creative Operations

• Jun 2022 - Jul 2023

Motivated and results-driven professional with a proven track record in leading creative operations with technology expertise within the recruitment marketing and advertising industry. Adept at developing and implementing innovative UX/tech stack-focused optimized creative strategies, to increase conversion and enhance brand recognition. Equipped with a deep understanding of industry technology, trends, client needs, and creative processes, with a focus on delivering high-quality impactful… Show more Motivated and results-driven professional with a proven track record in leading creative operations with technology expertise within the recruitment marketing and advertising industry. Adept at developing and implementing innovative UX/tech stack-focused optimized creative strategies, to increase conversion and enhance brand recognition. Equipped with a deep understanding of industry technology, trends, client needs, and creative processes, with a focus on delivering high-quality impactful solutions. Key Skills: Creative Process Optimization: Proficient in identifying opportunities for process improvement and implementing streamlined workflows to enhance creative output. Skilled at leveraging tech and automation tools to optimize efficiency and productivity. Creative and Tech Stack Strategy Implementation: Expertise in formulating comprehensive tech+creative strategies that align with clients' goals and objectives. Skilled at creating actionable plans, ensuring seamless integration and execution to achieve desired outcomes. Team Leadership and Collaboration: Proven ability to lead and inspire cross-functional teams of creative professionals, including Designers, Copywriters, Developers, and Strategists. Proficient in fostering a collaborative, inclusive work environment that encourages innovation and maximizes productivity. Project Management: Demonstrated aptitude for overseeing multiple projects simultaneously, from inception to completion, while adhering to strict timelines and budget constraints. Experience in implementing project management methodologies to streamline workflows and optimize efficiency. Employer Brand Development: Deep understanding of brand identity and strategies. Successful track record in developing best-of-class branding across various industries, ensuring brand integrity and resonance with target audiences. Client Relationship Management: Strong client-centric focus with the ability to build and nurture long-term partnerships.

Director Of Web Operations

• Sep 2021 - Jun 2022

Sr. Digital Specialist & Project Manager

• Aug 2017 - Sep 2021

As Sr. Digital Specialist my areas of focus consist of, data collection for websites and applicant tracking systems, as well as the setup of these properties. I’m also the Creative Project Manager for the Greater Mid-West region, specializing in website development. • ATS tracking and integrations • Website analytics and setup • Search optimization and structured data • Server administration; Linux, Google Cloud and AWS • Website development management • Define project… Show more As Sr. Digital Specialist my areas of focus consist of, data collection for websites and applicant tracking systems, as well as the setup of these properties. I’m also the Creative Project Manager for the Greater Mid-West region, specializing in website development. • ATS tracking and integrations • Website analytics and setup • Search optimization and structured data • Server administration; Linux, Google Cloud and AWS • Website development management • Define project scope, resources, goals and deliverables • Plan and implement projects • Assemble and manage project teams • Manage budgets • Quality assurance • Evaluate and assess the results of projects • Provide stakeholders progress reports and resolutions when necessary

Project Manager

• Aug 2016 - Aug 2017

As Project Manager I’m responsible for the direction, coordination, implementation, control and completion of projects. While remaining aligned with strategy, commitments and goals for the initiative. Responsibilities: • Plan and implement projects • Help define project scope, goals and deliverables • Define tasks and required resources • Assemble and manage project team • Manage budget • Allocate project resources • Create schedule and project timeline • Track… Show more As Project Manager I’m responsible for the direction, coordination, implementation, control and completion of projects. While remaining aligned with strategy, commitments and goals for the initiative. Responsibilities: • Plan and implement projects • Help define project scope, goals and deliverables • Define tasks and required resources • Assemble and manage project team • Manage budget • Allocate project resources • Create schedule and project timeline • Track deliverables • Support and direct team • Provide quality assurance • Monitor and report on project progress • Present to stakeholders reports on progress as well as problems and solutions • Implement and manage change when necessary to meet project outputs • Evaluate and assess the results of projects Competencies: • Analytical and strong organizational skills, with excellent verbal and written ability • Business & IT strategy experience • Proven leadership skills • Thrive in a collaborative environment • Customer-focused mindset • Knowledge of related software tools • Expertise in conflict resolution • Detail-oriented (last but not least)

Director of Marketing

• Sep 2014 - Jul 2016

As the Director of Marketing of an award-winning apothecary, I updated branding, developed online properties and designed marketing collateral. I was promoted to Director of Sales and Marketing, due to my company sales insight and marketing success. • Website Design/Development • Marketing; Search (SEO & SEM), Social, Email, Print • Business Development • Branding • Graphic Design • Photography • Apparel and Merchandise Development • Public Relations • Online… Show more As the Director of Marketing of an award-winning apothecary, I updated branding, developed online properties and designed marketing collateral. I was promoted to Director of Sales and Marketing, due to my company sales insight and marketing success. • Website Design/Development • Marketing; Search (SEO & SEM), Social, Email, Print • Business Development • Branding • Graphic Design • Photography • Apparel and Merchandise Development • Public Relations • Online Reputation Management • IT Infrastructure and Support Show less As the Director of Marketing of an award-winning apothecary, I updated branding, developed online properties and designed marketing collateral. I was promoted to Director of Sales and Marketing, due to my company sales insight and marketing success. • Website Design/Development • Marketing; Search (SEO & SEM), Social, Email, Print • Business Development • Branding • Graphic Design • Photography • Apparel and Merchandise Development • Public Relations • Online… Show more As the Director of Marketing of an award-winning apothecary, I updated branding, developed online properties and designed marketing collateral. I was promoted to Director of Sales and Marketing, due to my company sales insight and marketing success. • Website Design/Development • Marketing; Search (SEO & SEM), Social, Email, Print • Business Development • Branding • Graphic Design • Photography • Apparel and Merchandise Development • Public Relations • Online Reputation Management • IT Infrastructure and Support Show less

Production Coordinator

• May 2012 - Sep 2014

Managed and developed all website, social apps and graphic design projects. I was promoted to expand our affiliate sales program. As part of this initiative I developed and integrated an online sales communication system. • Project Management (average 20, maximum 100) • Budget Forecasting • Website Development • Facebook App Development • SEO & SEM • Sales Development • Proposal Development • Graphic Design • Outsource Manager and Liaison • Email Marketing Managed and developed all website, social apps and graphic design projects. I was promoted to expand our affiliate sales program. As part of this initiative I developed and integrated an online sales communication system. • Project Management (average 20, maximum 100) • Budget Forecasting • Website Development • Facebook App Development • SEO & SEM • Sales Development • Proposal Development • Graphic Design • Outsource Manager and Liaison • Email Marketing

Marketing Associate

• Aug 2010 - Apr 2012

Provided and assisted multiple clients with a complete online and offline marketing solution. Agency contributions included business development, tech support and billing. • Website Development • Social Media Design & Management • Graphic Design • SEO & SEM • Database Development & Administration • Network Management • Email Marketing • Online Reputation Management Provided and assisted multiple clients with a complete online and offline marketing solution. Agency contributions included business development, tech support and billing. • Website Development • Social Media Design & Management • Graphic Design • SEO & SEM • Database Development & Administration • Network Management • Email Marketing • Online Reputation Management

Sales Specialist

• Dec 2009 - Sep 2010

As a Sales Specialist for Apple my role was to provide excellent customer service and develop complete solutions based on the customers’ requests. During my time at Apple I led sales for three months straight and developed several fruitful business relationships for Apple’s business program. • Sales and business development • Product display and presentation • Demonstration of multiple products, programs and features • Customer service and faulty product diagnosis •… Show more As a Sales Specialist for Apple my role was to provide excellent customer service and develop complete solutions based on the customers’ requests. During my time at Apple I led sales for three months straight and developed several fruitful business relationships for Apple’s business program. • Sales and business development • Product display and presentation • Demonstration of multiple products, programs and features • Customer service and faulty product diagnosis • Translating “techno-speak” into layman’s terms. • Inspiring a whole new generation of Apple enthusiasts with our training and support services. Show less As a Sales Specialist for Apple my role was to provide excellent customer service and develop complete solutions based on the customers’ requests. During my time at Apple I led sales for three months straight and developed several fruitful business relationships for Apple’s business program. • Sales and business development • Product display and presentation • Demonstration of multiple products, programs and features • Customer service and faulty product diagnosis •… Show more As a Sales Specialist for Apple my role was to provide excellent customer service and develop complete solutions based on the customers’ requests. During my time at Apple I led sales for three months straight and developed several fruitful business relationships for Apple’s business program. • Sales and business development • Product display and presentation • Demonstration of multiple products, programs and features • Customer service and faulty product diagnosis • Translating “techno-speak” into layman’s terms. • Inspiring a whole new generation of Apple enthusiasts with our training and support services. Show less

CEO

• Jun 2005 - May 2010

As owner and operator I handled all aspects of business. Offering hardwood flooring for commercial and residential properties. • Business Development • Sales and Marketing • Branding • Website Design • Customer Service and Quality Control • Floor Architecture • Accounting and Legal • Human Resources As owner and operator I handled all aspects of business. Offering hardwood flooring for commercial and residential properties. • Business Development • Sales and Marketing • Branding • Website Design • Customer Service and Quality Control • Floor Architecture • Accounting and Legal • Human Resources

Software Lab Technician

• Oct 2002 - Apr 2005

Primary support for a million dollar plus data storage firmware and software development lab. Promoted from my former position within the company as a Technical Lab Specialist. • Installed and maintained hardware associated with product development • Configured and maintained lab infrastructure to facilitate optimal space, power and cabling • Diagnosed and repaired faulty equipment • Provided necessary documentation for engineering development • Managed revolving… Show more Primary support for a million dollar plus data storage firmware and software development lab. Promoted from my former position within the company as a Technical Lab Specialist. • Installed and maintained hardware associated with product development • Configured and maintained lab infrastructure to facilitate optimal space, power and cabling • Diagnosed and repaired faulty equipment • Provided necessary documentation for engineering development • Managed revolving inventory database • Compiled and installed engineered code for software and firmware development • Tested hardware components to be used by clients Show less Primary support for a million dollar plus data storage firmware and software development lab. Promoted from my former position within the company as a Technical Lab Specialist. • Installed and maintained hardware associated with product development • Configured and maintained lab infrastructure to facilitate optimal space, power and cabling • Diagnosed and repaired faulty equipment • Provided necessary documentation for engineering development • Managed revolving… Show more Primary support for a million dollar plus data storage firmware and software development lab. Promoted from my former position within the company as a Technical Lab Specialist. • Installed and maintained hardware associated with product development • Configured and maintained lab infrastructure to facilitate optimal space, power and cabling • Diagnosed and repaired faulty equipment • Provided necessary documentation for engineering development • Managed revolving inventory database • Compiled and installed engineered code for software and firmware development • Tested hardware components to be used by clients Show less

Technical Lab Specialist

• Jan 2000 - Jan 2002

Verified software functionality across multiple operating systems made by Microsoft. Trained new employees to use, understand and test the most recent software program that was under development. Led short term projects that tested new software utilities and specifications. Setup and troubleshot independent data storage systems until system performed to specifications. Proficient in all Microsoft Office, Macintosh and office productivity programs. Verified software functionality across multiple operating systems made by Microsoft. Trained new employees to use, understand and test the most recent software program that was under development. Led short term projects that tested new software utilities and specifications. Setup and troubleshot independent data storage systems until system performed to specifications. Proficient in all Microsoft Office, Macintosh and office productivity programs.