Experience

Superbolt

• United States
• Advertising Services
• 1 - 100 Employee

• Growth Marketing Manager

  • Jan 2023 - Present

  - Implemented customer acquisition and retention strategies across paid channels including Meta, Google, TikTok, and affiliates for DTC brands within the beauty and retail space. Conducted A/B testing across creatives, content and communication, audiences, and objectives to maximise campaign results. - Responsible for daily performance optimization and reporting, as well as weekly client meeting reports focused on past performance and way forwards. - Lead collaboration between the clients and internal teams including copy, design, and data. Monitored KPIs across the marketing funnel, and ideated and implemented alternative strategies to bridge the gap between goal and actuals. Show less



dash and dot

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Partner

  • Aug 2020 - Present

  - Spearheaded all marketing activities for the brand's launch including social media, public relations, paid strategy, and community management/CRM. - Lead content creation and development for social and e-commerce use. - Monitored and lead Shopify website design and UX across collection launches. - Managed influencer and press strategy, including collaborations and events. - Co-lead PR and content creation activities during the Paris Fashion Week '22 showcase. Lead communication with agencies focused on paid media briefs and weekly KPI monitoring and strategy. - Responsible for analyzing digital media and Shopify metrics for upcoming marketing budget allocations. Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• MBA Intern

  • Jul 2022 - Sep 2022

  - Formulated and presented strategies to c-suite executives for Kerastase's expansion across the Middle Eastern and South Asian regions. - Lead market research and ideation for major local holiday animations. - Conducted cross-market meetings with GMs across SAPMENA to gain insight on local consumer habits; used this information to propose market strategies, adaptations, and influencer collaborations. - Executed competitor analysis for social media, e-commerce, and advocacy campaigns and recommended way forwards. - Carried out research for the brand's CSR program, Power Talks, focusing on the confidence gap. Show less



HEC Paris

• France
• Higher Education
• 700 & Above Employee

• Director of Social Events, MBAT (MBA Tournament)

  • Sep 2021 - Jun 2022



SEEMA GUJRAL

• New Delhi, Delhi, India

• Director, Marketing & Public Relations

  • Oct 2019 - May 2021

  - Spearheaded omni-channel launch marketing activities leading a team of 4. - Lead website development and UX with agency partners. - Managed influencer and press relations, including gifting activities, paid and organic mentions, and sourcing collaborations. - Overlooked online and offline customer relationship management with a team of 6, focusing on reputation management and loyalty-driven strategies. - Co-lead marketing activities for international multi-designer trunk shows, executing awareness campaigns across multiple touch points. Show less



SUPER OVERSEAS PRIVATE LIMITED

• India
• 1 - 100 Employee

• Account Manager

  • Jan 2019 - Dec 2019

  - Managed long-term overseas clients including Zara, H&M, Free People, and Pull & Bear; serving as point of contact between them and internal teams including design, sampling, and manufacturing. - Spearheaded a companywide carbon-neutral initiative that reduced overall waste production, eliminated single-use plastic, and initiated sustainable production practices. - Developed business development strategies based on insights and market trends to boost performance of under-delivering brands, resulting in increased production orders. Show less



RepIndia

• India
• Advertising Services
• 200 - 300 Employee

• Senior Account Executive, Client Strategy

  • Jan 2018 - Jan 2019

  - Lead digital advertising portfolios for Tinder, Pandora, United Colors of Benetton, & Shangri- La hotels. - Managed weekly client strategy and reporting meetings, as well as campaign ideation execution, and optimisation. - Oversaw media placements, content creation, and digital spends through management of copywriters, graphic designers, and ORM specialists. - Collaborated with the business development team to strategise & deliver acquisition pitches for prospective clients using competition analysis, KPI benchmarking, & 360 degree campaign ideas. Show less



Nadine Johnson Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Account Coordinator

  • Jun 2017 - Sep 2017

  - Delivered the on-ground execution of the launch of the Rooftop at Hotel Americano and couturier Anita Dongre's Grassroot store in Soho. - Monitored daily mentions and presented press reports for clients. - Developed social media strategies for clients to capitalize on pre and post event activity and buzz through collaborations, takeovers, and topical conversations. - Delivered the on-ground execution of the launch of the Rooftop at Hotel Americano and couturier Anita Dongre's Grassroot store in Soho. - Monitored daily mentions and presented press reports for clients. - Developed social media strategies for clients to capitalize on pre and post event activity and buzz through collaborations, takeovers, and topical conversations.



Peoples Revolution

• Greater New York City Area

• PR Intern

  • May 2016 - Sep 2016

  - Assisted the CEO (Kelly Cutrone) with special events and projects. - Prepared for fashion shows during New York Fashion Week and assisted backstage for Jeremy Scott, Namilia, Francesca Liberatore and Xuly Bet. - Tracked clothing and accessory samples in the showroom. - Coordinated loans for publications and celebrities. - Tracked editorial credits and made press clippings.- - Assisted the CEO (Kelly Cutrone) with special events and projects. - Prepared for fashion shows during New York Fashion Week and assisted backstage for Jeremy Scott, Namilia, Francesca Liberatore and Xuly Bet. - Tracked clothing and accessory samples in the showroom. - Coordinated loans for publications and celebrities. - Tracked editorial credits and made press clippings.-



Harper's Bazaar

• Book and Periodical Publishing
• 200 - 300 Employee

• Accessories Intern

  • May 2016 - Jul 2016

  - In charge of sourcing and placements during production. - Prepared for editorial photo shoots including Madonna’s February 2017 Cover. - Coordinated between brands and stylists for seamless photoshoots. - In charge of sourcing and placements during production. - Prepared for editorial photo shoots including Madonna’s February 2017 Cover. - Coordinated between brands and stylists for seamless photoshoots.



Michele Marie PR

• Public Relations Intern

  • May 2015 - Jul 2015

  Managing the showroom and gallery. Developing and maintaining prospect and contact lists. Assisting Account Executives and preparing for events. Managing the showroom and gallery. Developing and maintaining prospect and contact lists. Assisting Account Executives and preparing for events.



Pratham Education Foundation

• New Delhi Area, India

• Marketing and Communications Intern

  • Jun 2014 - Aug 2014

  Documenting Pratham's work including collecting stories on Pratham's impact. Making short videos for marketing events. Traveling to slum communities around Delhi where Pratham has its urban inventions. Managing and assisting organize fundraising events. Documenting Pratham's work including collecting stories on Pratham's impact. Making short videos for marketing events. Traveling to slum communities around Delhi where Pratham has its urban inventions. Managing and assisting organize fundraising events.