Experience

Cragun's Resort
• United States
• Hospitality
• 1 - 100 Employee
• Marketing Manager

  • Mar 2022 - Present


J.D. Power

• Information Services
• 700 & Above Employee

• Chevrolet SCR Regional Digital Performance Manager

  • May 2019 - Mar 2022

  - Digital Bodyguard for 13 focus dealers in Kansas City, Oklahoma City and Memphis. - Collaborate with dealers’ third-party vendors, such as advertising agencies, website vendors, digital advertising teams, partnering to drive a cohesive message that targets consumers on social, Tier 3, targeted dealer data consumer lists and SEM. - Utilize internal tools within GlobalConnect and demographic market research to find most profitable areas of digital advertising opportunity. - Regional leadership go-to person of all things digital. - Immersed in GM website vendor capabilities and the intricacies of D2C2. - Develop monthly 30 minute training cirriculums for dealer body and field staff. - Expert on inventory data flow/timing, inventory feed and problem-solving difficult scenarios. - Orchestrated multi-city LMA funded Digital Workshop in 2019 partnering with Agency 720 and CDK Global to drive dealer website focused training. - Pioneered GTM Readiness campaign with Regional team engaging top 8 volume dealers in each zone/district achieving 100% GTM activation by Q4 2020 after starting at 68% in Q1 2020. - Developed and executed 6 week Social Distance Selling dealership training course at beginning of COVID Pandemic. - Mentor to onboarding DDPMs Show less



CDK Global and Aquent

• Digital Advisor Contract Employee - SCR Chevrolet

  • Dec 2012 - Apr 2019

  - Trusted advisor for over 400 Chevy dealers consulting on GM Digital Marketing Program converting multi-website dealers to one GM website vendor. - Increased dealer engagement from 79% to 92% and 95% of dealers using upgraded our Performance Platform Solution. Cultivate better dealer engagement in overall digital performance. - Responsible for educating Chevrolet Zone Teams of national, regional and zone monthly analytics, website platform changes or upgrades with the latest digital efforts through GM and CDK, Global. - Maintain my network and cross channel communications to help bring complete satisfaction to not only the dealership level but to GM and CDK, Global. Show less



Midwest Animal ResQ

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Fundraising and Event Marketing Volunteer

  • Jan 2012 - Apr 2018

  As a foster based animal rescue that relies solely on its supporters, fosters and fans, I am responsible for coordinating events to help raise additional funds to help our at risk animals to get surgery, medical treatment and then find loving homes for these animals. Our largest event of the year, BarQ After Dark, has continually grown and expanded into a must see event. We raise funds through silent and live auction prizes. This event, cumulatively, has raised over $125,000 for Midwest Animal ResQ. The largest online event to date where we raised enough money to purchase a new rescue foster home was the Chewy Challenge. This event was based solely on Facebook and Social Media. Our fans and followers helped make our posts go viral to assist in the growth of this campaign. Each year, we host 4 to 12 events that capture the attention of all audiences located all throughout the Kansas City area. With a little ingenuity and an open mind, we welcome most fundraising opportunities to help those animals in need. Show less



VinSolutions

• United States
• Software Development
• 200 - 300 Employee

• Senior Direct Marketing Retention Sales Manager

  • Apr 2010 - Dec 2012

  Inside marketing retention senior sales manager, working directly with Mid Atlantic and Great Lakes automotive dealership clients. Analyze VinSolutions Motosnap database for each dealer client, regularly, through our VinTellingent marketing database to ensure aggressive and remarkable compensative returns of investment.Council dealers on best practice marketing strategies to assist in retaining customer loyalty while updating clients on current market trends, assessments, competitive advantages for their market share and marketing regulations. Responsible for building and promoting long lasting partnerships with current dealer clients by managing their investment with VinSolutions software solutions yet illustrate additional revenue generating possibilities which can be found through their current customer database. Vending traditional marketing (TV, Radio, Print, Direct Mail and Newspaper) and digital marketing products (Social Media, Search Engine Optimization/Marketing, Websites, Email) in comprehensive marketing packages with multipoint of contacts to assure continuity, merit and retain customer/client satisfaction.Accomplishments: Achieved top Marketing & Retention Manager salesperson multiple months, Top Marketing & Retention Manager for 2010 during reconstruction of our marketing department and implementation. Show less

• Dealer Development Manager

  • Oct 2009 - Apr 2010

  An industry-leading developer of Internet-based customer relations management (CRM) and Internet lead management (ILM) software, VinSolutions provides 24/7 dealership sales and marketing information to their clients anywhere Internet access is available. In addition to CRM, ILM and Inventory Control products, VinSolutions builds custom dealership Web sites, uploads inventory photos, offers their clients quality training and consulting services, as well as valuable customer support.



Visible Customer, LLC.

• Account Executive

  • May 2008 - Oct 2009

  Primary contact manager for numerous automotive companies and dealerships in the northeast United States region. Advocate dealer client objectives to ensure high quality one-to-one marketing strategies while complying with FCC regulations and OEM objectives or guidelines. Manage marketing campaigns through automated voice messaging or email creatives that are constructive yet productive in current market and intuitive market. Analyze database management system for each dealer client specific intelligent marketing database to ensure aggressive and remarkable compensative returns of investment. Council dealers on best practice marketing strategies to assist in retaining customer loyalty, especially in a time of economic crisis, through updating clients on current market trends and assessments. Express to coworkers through personal actions, passion and dedication the importance of customer service both to the dealer client and also to dealer’s consumers. Show less



Walser Automotive Group

• United States
• Motor Vehicle Manufacturing
• 500 - 600 Employee

• Customer Relationship Specialist - Team Leader

  • Jun 2007 - May 2008

  Provide customer service for dealer consumers that would include vehicle inquiries, setting informational vehicle appointments and demonstrations. Act as a liaison between dealer consumers and coworkers to build customer relationships through attentiveness and education. Maintain guest records through database software programs such as dealer’s database management system - Reynolds & Reynolds, customer relationship management tool - Buzztrack, and Microsoft Excel. Advocate and implement processes to help manage ultimate customer satisfaction to fellow coworkers. Through my actions and loyalty, imply the importance of education of current OEM vehicle makes and models, sales satisfaction and client marketing strategies. Show less