Experience

Continuum Media

• United States
• Advertising Services
• 1 - 100 Employee

• Planning & Strategy Manager

  • Jan 2022 - Present

• Broadcast Planning and Strategist Lead

  • Nov 2018 - Jan 2022



Moxē Integrated Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Media Buyer

  • Apr 2016 - Aug 2018

  •Planned and executed media buys across broadcast, cable, radio and digital for clients to efficiently and effectively reach target demographics, including all plans and negotiations for acquisitions executed by Massey Services •Monitored media placement to ensure all spots aired correctly •Negotiated competitive rates to meet cost per point goals •Built strong relationships with media sales companies and clients •Planned and executed media buys across broadcast, cable, radio and digital for clients to efficiently and effectively reach target demographics, including all plans and negotiations for acquisitions executed by Massey Services •Monitored media placement to ensure all spots aired correctly •Negotiated competitive rates to meet cost per point goals •Built strong relationships with media sales companies and clients



Massey Communications

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Senior Media Buyer

  • Sep 2015 - Apr 2016

  •Planned and executed media buys across broadcast, cable and radio for clients to efficiently reach target demographic •Monitored media placement to ensure all spots were airing correctly •Negotiated competitive rates to meet cost per point goals •Built strong relationships with media sales companies and clients •Planned and executed media buys across broadcast, cable and radio for clients to efficiently reach target demographic •Monitored media placement to ensure all spots were airing correctly •Negotiated competitive rates to meet cost per point goals •Built strong relationships with media sales companies and clients



Kre8 Media

• Media Buyer

  • Feb 2014 - Jan 2015

  •Created and implemented media plans across national cable and syndication in order to achieve campaign CPL and CPA goals•Reduced CPL and CPA by fifteen percent by utilizing strong negotiation skills in order to secure the lowest rates and by analyzing market conditions and campaign lead generation results in order to optimize media schedules•Grew client billing from $100,000 per week to $1 million per week by exceeding clients desired lead volume•Created and delivered unique weekly client reporting, including weekly and monthly budget and deliverable trending, revisions to the advertising campaign and relevant market place conditions•Managed campaign budget in order to allocate media spend most effectively for clients Show less

• Junior Media Buyer

  • Apr 2013 - Feb 2014

  •Utilized strong negotiation skills and relationship skills to assist media buyers with planning, negotiating and placing media schedules on national cable, syndication and local broadcast•Trained new Media Coordinators to ensure they had the necessary skill set to successfully perform their jobs

• Media Coordinator

  • Mar 2011 - Apr 2013

  •Assisted media buyers in media planning by utilizing strong negotiation skills, as well as relevant historical and competitive data to ensure the greatest campaign results•Projected lead response for media airings and relayed information to clients’ in-house call centers, so they could be staffed appropriately•Oversaw the collection and review of national network, cable, syndication, satellite, and local broadcast television station airing affidavits to ensure proper placement and billing of media buys and alerted media buyers and stations of any discrepancies Show less



HealthFair

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Site Event Coordinator

  • Apr 2010 - Jan 2011

  •Built relationships with event sites to book screening events at locations throughout the country and worked closely with the Media team to assist in the placement of advertising •Created a new marketing campaign to increase client volume for events and to decrease cost per acquisition •Developed and managed relationships with pharmacy partners, such as Albertsons and Roundy’s, to increase market presence •Conducted market research based on client surveys to asses perception of screenings and pharmacy partners Show less



Orlando Ballet

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing and Development Intern

  • Mar 2009 - Apr 2010

  •Completed market research project that identified three year trends in patron demographics, and identified key segments representing the greatest opportunity for growth •Restructured the volunteer program with over 400 members, creating new protocols and processes to insure consistency with the organization’s overall marketing objectives •Executed calls based on target list that generated over $5,000 in contributions •Completed market research project that identified three year trends in patron demographics, and identified key segments representing the greatest opportunity for growth •Restructured the volunteer program with over 400 members, creating new protocols and processes to insure consistency with the organization’s overall marketing objectives •Executed calls based on target list that generated over $5,000 in contributions



National City Bank

• Banking
• 700 & Above Employee

• Marketing Intern

  • Aug 2008 - Mar 2009

  •Researched prospective clients for Private Client Group team •Planned events and managed the internal marketing event calendar so that the Private Client Group team could meet and build relationships with potential clients •Created promotional items to give to prospective clients at events •Researched prospective clients for Private Client Group team •Planned events and managed the internal marketing event calendar so that the Private Client Group team could meet and build relationships with potential clients •Created promotional items to give to prospective clients at events