Experience

Axiomatics

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice President - Brand & Communications

  • Aug 2021 - Present

  RESPONSIBILITIES: • Lead and direct team of internal experts and external agencies to create a robust marketing and communications strategy including internal communications, public relations, social media, content marketing, event marketing, and customer and partner marketing. • Building and executing a comprehensive analyst relations strategy aimed at increasing awareness, including managing participation in key quantitative reports. • Advise executive leaders on opportunities to contribute to and advance Axiomatics' position as a leader in both core target markets and emerging areas of expertise. • Analyze feedback from external influencers to advise internal stakeholders on go-to-market strategy and positioning as required. • Driving internal communications strategy aimed at connecting a remote, global workforce • Developing, tracking and reporting on key metrics and KPIs ACHIEVEMENTS • Stood up robust marketing and communications program aimed at increasing both internal and external engagement. • Established creation of tentpole assets including State of Authorization Report that contributed to significant top-of-funnel activity. • Drove participation in top industry events, including creation of pre-show engagement/communications strategy, onsite execution and post-show analysis. • Built process for creating marketing content consistent with brand strategy and corporate messaging • Oversaw creation of external communications program resulting in coverage in Forbes, Security Magazine, Authority Magazine and SDTimes.com. • Achieved more than 500% growth in social media interaction on both LinkedIn and Twitter • Created framework for participating in and influencing key analyst initiatives at major firms including Gartner and KuppingerCole • Built process for creating marketing content consistent with brand strategy and corporate messaging • Influenced updated corporate messaging to reflect Axiomatics’ unique position and differentiation in crowded market Show less



Titus

• Canada
• Software Development
• 1 - 100 Employee

• Director Of Communications

  • 2018 - 2021

  RESPONSIBILITIES - Building full communications plan from the ground up including PR, analyst, and executive communications activities - Leading all aspects of media and analyst relations programs, including a network of agencies and contractors, and managing significant portion of corporate marketing budget - Creating and driving thought leadership programs that support and expand Titus’ market leadership, including executive communications, award submissions, blogs and speaking engagements on topics including data security, data management and machine learning - Building, expanding, and maintaining close relationships with key industry analysts worldwide - Managing and coordinating engagement and communications between Titus executives and key industry analysts - Developing analyst engagement plans and programs that support product and solution teams including initiatives that span the product lifecycle from requirements definition to product launch - Maintaining consistent cadence of briefings and inquiries with core analysts - Successfully leveraging analyst feedback in sales, marketing, and product initiatives ACHIEVEMENTS - Established communications as a strategic function critical to achieving corporate and corporate marketing goals - Titus included in more than 15 critical analyst reports from Gartner, Forrester, IDC, 451 Research and ESG - Collaborated with marketing to secure reprint rights to key reports that resulted in significant sales pipeline - Expanded Titus relationships to include broader set of security and data analysts from analyst firms worldwide - Grew Titus’ share of voice (inclusion in earned media) by 150% year over year - Oversaw communications launch of corporate channel partner program, resulting in news coverage in all key channel media publications - Developed and executed executive communications program including consistent cadence of content for Titus’ CEO, CRO, CTO and SVP - Strategy Show less



Dell EMC

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Global Communications Manager - Channel, Global & Strategic Alliance Partners

  • 2017 - 2018

  Responsibilities:- Worked with multiple internal teams and external PR agencies to develop and implement a strategic public relations program aimed at increasing awareness of the channel business' milestones- Established and maintained close partnerships with internal marketing, sales, and communications teams to provide guidance and strategic counsel to business leaders- Identified, coordinated and developed compelling channel, global and strategic alliance partner stories that detailed the benefits partners provide to their clients as part of the Dell EMC partner program- Connected with PR managers and agencies worldwide to ensure consistent, clear messaging related to the Dell EMC partner program- Developed opportunities for strategic briefings with top tier media and executives both remotely and at leading industry events Show less

• Global Communications Manager - Dell Software Security

  • 2014 - 2017

  Responsibilities:- Day-to-day development and implementation of strategic public relations plans for company’s identity and access management (IAM) and network security businesses- Provided public relations counsel to senior business leaders as well as insight on positioning, messaging and media strategies to help build awareness, understanding and recognition for IAM and network security solutions- Established clear goals for the communications program and spearheaded efforts to measure the effectiveness of these programs through methods such as share-of-voice analysis, media impressions, and business unit feedback- Managed budget and oversees activities for external public relations agencies in North America, Europe and Asia- Managed and mentored public relations staffACHIEVEMENTS- Successfully developed and executed media relations strategy resulting in 200% increase in media coverage from the previous year- Collaborated with product marketing and management leaders to develop robust messaging aimed at increasing brand awareness- Secured coverage for IAM business with top security and technology publications on priority topics including IoT, healthcare security, financial industry security and compliance in key publications including eWeek, New York Observer, Channelnomics, InformationWeek, IT Business Edge, CIO and Computerworld.- Drove PR involvement in the creation of the annual Dell SonicWall Global Threat Report, receiving media coverage in top-tier publications including CRN, Network World, and SC Magazine. Show less



Quest Software

• United States
• Software Development
• 700 & Above Employee

• Public & Analyst Relations Manager

  • 2011 - 2014

  Responsibilities: - Day-to-day development and implementation of proactive public relations plan for industry-leading Foglight application performance monitoring (APM) software - Provided strategic counsel to senior business leadership on media opportunities, significant competitor news movements, and proactive story ideas, moving PR from a tactical position to a trusted advisor - Established and shared quarterly communications goals relative to other parts of the overall company as well as notable competitors - Managed budget and oversees activities for external public relations agencies in North America, Europe and Asia - Worked with internal stakeholders on key analyst activities including Gartner Magic Quadrant and Forrester Wave reports - Managed and mentored public relations staff ACHIEVEMENTS - Executed proactive campaign around “Shadow IT,” resulting in coverage in ZDNet, eWeek, and other top-tier technology publications. - Collaborated with product marketing and management leaders to develop robust messaging aimed at broadening awareness of Foglight industry leadership and market strength - Secured coverage in top-tier publications including Forbes, ZDNet, eWeek, Network World and TechTarget Show less



Protus IP Solutions

• IT Services and IT Consulting
• 1 - 100 Employee

• Public Relations Manager

  • 2010 - 2011

  Responsibilities: - Researched, wrote and distributed press releases to key media - Coordinated with and answered inquiries from media, customers and partner organizations - Planned, developed and implemented communications strategies that supported overall strategic marketing plans - Maintained and updated media and news information on product and company websites - Fostered community relations through events and through involvement in community initiatives - Managed external PR agency to meet predetermined communications goals - Wrote and edited articles, newsletters, website materials, blog posts, etc. ACHIEVEMENTS - Successfully developed and executed social media strategy for all product lines, resulting in a 650% increase in visibility on Facebook, Twitter and LinkedIn (increase in followers, fans, etc.) - Successfully secured opportunities with key small business media including Entrepreneur, BizReport, BtoB, etc. Show less



Corel Corporation

• Canada
• Software Development
• 500 - 600 Employee

• PR Manager, Graphics & Productivity

  • 2007 - 2010

  Responsibilities: - Oversaw all aspects of communications planning and strategy for key Corel graphics and office productivity products including CorelDRAW Graphics Suite, Corel WordPerfect Office, and Corel Painter - Organized press tours, product launch promotions and product lifecycle communications - Developed and executed social media strategy for each product - Worked with sales and marketing teams to effectively develop and execute communications plan for Latin America (emphasis on Brazil, Mexico) - Worked closely with marketing and product teams to ensure communications plans aligned with other corporate/product goals - Managed external PR agencies to meet predetermined communications goals Achievements: - Successful launches of major Corel brands including CorelDRAW Graphics Suite X5, CorelDRAW Graphics Suite X4, WordPerfect Office Suite X5, Corel Painter 11 and Corel Painter Essentials 4 with all reviews mentioning no fewer than two key product messages - Achieved media coverage from more than eighty percent of outlets pitched, including coverage in key publications including USA Today, Macworld, PCMag.com, ComputerShopper.com and TechCrunch - Launched Facebook fan pages for major products, attracting more than 2,500 fans for CorelDRAW Graphics Suite and 3,500 fans for Corel Painter - Successfully pitched speaking opportunities for major events including Macworld and the Craft & Hobbyist Association (CHA) Winter Show - Successfully created and maintained Twitter accounts for company as well as major brands, attracting more than 5,000 fans (total) Show less



PT (Performance Technologies, Inc.)

• United States
• Telecommunications
• 700 & Above Employee

• Senior PR & Communications Specialist

  • 2005 - 2007

  Responsibilities: - Acted as key marketing lead, working with sales and other marketing stakeholders to develop strategic marketing and promotional campaigns - Managed communications program including all media relations activities and press releases - Drafted and edited marketing collateral content and website content - Developed investor and employee newsletters - Worked with engineering and product teams to create technical whitepapers and bylined articles - Developed company-wide communications standards guide - Assisted in managing departmental marketing budget in conjunction with VP-Worldwide Marketing - Assisted with development of corporate branding efforts Achievements: - Achieved coverage for company and product lines in major trade publications including Forbes Small Business, Wireless Week, VON Magazine, and Military Embedded Systems - Secured appointments for CEO with major publications including Dow Jones Newswire and Barron’s around 25th company anniversary - Completed quarterly major tradeshows, monthly e-newsletter campaigns and website updates within revised budget limits Show less



Spotwave Wireless

• Marketing Communications Specialist

  • 2004 - 2005

  Responsibilities: - Managed all aspects of events program including logistics and coordination of media activities - Managed communications program including press releases, media relations and analyst relations activities - Drafted marketing collateral including collateral for Latin America sales team - Market research on potential customers, prospective areas for marketing campaigns and key vertical industries - Managed customer case study program - Assisted with corporate brand development Achievements: - Successfully executed company’s first Latin American tradeshow - EXPO COMM MEXICO - with more than 300 qualified leads in three days - Achieved coverage in major business publications including Wall Street Journal, Discovery Channel Canada and Chicago Tribune - Completed one customer case study for use by sales team per quarter Show less



High Road

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • 2003 - 2004

  Responsibilities: - Managed small technology accounts, acting as day-to-day lead for clients - Assisted in development of media pitching strategies to meet the needs of a diverse client base - Managed speaking, awards and media relations programs targeting various industries - Drafted press releases for client approval - Coordinated media opportunities from start to finish including client counsel prior to the meeting and detailed debrief information after the meeting Achievements: - Developed “rapid response” media pitching program for security software client, securing coverage in USA Today, Reuters, and other business publications. - Pitched and executed press tour for client CEO in major urban centres including New York, Washington and San Francisco with no fewer than four appointments per day - Worked with client partners to develop and distribute press releases to worldwide audiences, achieving coverage in major publications including the Chicago Tribune and globetechnology.com. Show less