Sylvia Morgan

Brand Project Manager at Velocity Global
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us****@****om
(386) 825-5501

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5.0

/5.0
/ Based on 11 ratings
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Emma Diehl

I had the distinct pleasure of working on a project where Sylvia was the manager. Not only is she organized and engaged, but her enthusiasm for the work takes the experience to another level. In her willingness to jump in and contribute to all facets of the project, it was clear how much passion she brings to her work and a clear eye for the goals at large. I'd say yes to any opportunity that included Sylvia on the team. :)

Stacy Bedsole

Sylvia was a pleasure to work with at IHG. She's friendly, diligent and efficient. Sylvia ensured that my business objectives were achieved to procure a new vendor, and that all internal policies were followed.

Dana Xavier Dojnik

Sylvia rocks - to put it simply. She is organized, a great communicator and gets 'it' done. And when I say 'it' I mean she puts her all into it. Sylvia was a part of the IHG procurement team when she was assigned to my project. After I had been passed along from 4 other team members - she was the first who really took our project to the next level to gather insights and data for our RFP that we were sending out to 20+ photography vendors. Sylvia did not know much about photography and video when she began our work but by the time our project wrapped up, she was able to speak the language in pixels and 4K! I was really sad to see her go. You will be in the right hands if you bring this wonderful woman on your team!

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Experience

    • United States
    • Software Development
    • 700 & Above Employee
    • Brand Project Manager
      • Mar 2023 - Present

  • SylverNickel Marketing Services
    • Atlanta Metropolitan Area
    • Owner
      • Mar 2020 - Present

      SylverNickel delivers marketing project management services to clients including corporations, startups, and agencies. Available for short and long-term and one-time projects. Broad base of expertise in traditional to email and digital marketing programs. • Agency Project & Account Manager responsible for a global skincare client. • Launched Direct Mail program for FinTech startup; brought on full-time as Sr. Marketing Manager. Developed all creative services processes and project… Show more SylverNickel delivers marketing project management services to clients including corporations, startups, and agencies. Available for short and long-term and one-time projects. Broad base of expertise in traditional to email and digital marketing programs. • Agency Project & Account Manager responsible for a global skincare client. • Launched Direct Mail program for FinTech startup; brought on full-time as Sr. Marketing Manager. Developed all creative services processes and project management tools to facilitate timely, collaborative, on-brand, multi-channel deliverables. Show less SylverNickel delivers marketing project management services to clients including corporations, startups, and agencies. Available for short and long-term and one-time projects. Broad base of expertise in traditional to email and digital marketing programs. • Agency Project & Account Manager responsible for a global skincare client. • Launched Direct Mail program for FinTech startup; brought on full-time as Sr. Marketing Manager. Developed all creative services processes and project… Show more SylverNickel delivers marketing project management services to clients including corporations, startups, and agencies. Available for short and long-term and one-time projects. Broad base of expertise in traditional to email and digital marketing programs. • Agency Project & Account Manager responsible for a global skincare client. • Launched Direct Mail program for FinTech startup; brought on full-time as Sr. Marketing Manager. Developed all creative services processes and project management tools to facilitate timely, collaborative, on-brand, multi-channel deliverables. Show less

    • United States
    • Financial Services
    • 100 - 200 Employee
    • Sr. Marketing Manager
      • Feb 2021 - Feb 2023

      Launched direct mail programs and managed ongoing execution and testing. Responsible for marketing project management across digital and traditional channels. Developed processes to concisely manage creative requests, content management, and the execution of digital advertising and media. Worked cross-functionally to plan, build, and execute programs successfully, on time, and on budget. Developed creative processes for marketing and creative teams to work together seamlessly using tools such… Show more Launched direct mail programs and managed ongoing execution and testing. Responsible for marketing project management across digital and traditional channels. Developed processes to concisely manage creative requests, content management, and the execution of digital advertising and media. Worked cross-functionally to plan, build, and execute programs successfully, on time, and on budget. Developed creative processes for marketing and creative teams to work together seamlessly using tools such as Asana, JIRA, Figma, Confluence, Adobe CS, Slack, and Google Workplace. Show less Launched direct mail programs and managed ongoing execution and testing. Responsible for marketing project management across digital and traditional channels. Developed processes to concisely manage creative requests, content management, and the execution of digital advertising and media. Worked cross-functionally to plan, build, and execute programs successfully, on time, and on budget. Developed creative processes for marketing and creative teams to work together seamlessly using tools such… Show more Launched direct mail programs and managed ongoing execution and testing. Responsible for marketing project management across digital and traditional channels. Developed processes to concisely manage creative requests, content management, and the execution of digital advertising and media. Worked cross-functionally to plan, build, and execute programs successfully, on time, and on budget. Developed creative processes for marketing and creative teams to work together seamlessly using tools such as Asana, JIRA, Figma, Confluence, Adobe CS, Slack, and Google Workplace. Show less

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Direct Mail Marketing Manager
      • Jul 2019 - Mar 2020

      Managed direct mail and print initiatives within Carter’s Global Marketing organization to deliver multi-brand, consumer direct mail programs. Primary responsibilities include Production Management, Direct Mail Development and Strategy, Circulation Planning, Analysis, and Reporting. Direct mail program included the execution of postcards, self-mailers, and multiple types of magazine and catalog formats. Managed direct mail and print initiatives within Carter’s Global Marketing organization to deliver multi-brand, consumer direct mail programs. Primary responsibilities include Production Management, Direct Mail Development and Strategy, Circulation Planning, Analysis, and Reporting. Direct mail program included the execution of postcards, self-mailers, and multiple types of magazine and catalog formats.

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Director of Member Acquisition & Marketing Operations
      • Sep 2016 - Mar 2019

      Delivered overall member acquisition strategy and execution of multi-faceted, highly customized and personalized direct marketing programs across direct mail, SMS, digital and email channels aimed at recognizing and honoring high-achieving high school students worldwide. Drive segmentation strategy, development and operational implementation. Manage list sources and data operations suppliers. Held dual-role of Director, Member Services from 10/16 - 12/17. Delivered overall member acquisition strategy and execution of multi-faceted, highly customized and personalized direct marketing programs across direct mail, SMS, digital and email channels aimed at recognizing and honoring high-achieving high school students worldwide. Drive segmentation strategy, development and operational implementation. Manage list sources and data operations suppliers. Held dual-role of Director, Member Services from 10/16 - 12/17.

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Global Marketing Procurement Category Manager, Marketing Services
      • Apr 2013 - Jun 2016

      Managed $60+ million category within Global Marketing Procurement, including contracts and relationships for suppliers of global print, fulfillment and marketing services for Americas and regional offices of IHG. Partner with Loyalty, Brands, Food & Beverage, Operations and cross-functional teams to enable the right supplier services and contractual relationships. Sub-categories managed include translations, photography, promotional merchandise, tactical, production and PR agencies, email and… Show more Managed $60+ million category within Global Marketing Procurement, including contracts and relationships for suppliers of global print, fulfillment and marketing services for Americas and regional offices of IHG. Partner with Loyalty, Brands, Food & Beverage, Operations and cross-functional teams to enable the right supplier services and contractual relationships. Sub-categories managed include translations, photography, promotional merchandise, tactical, production and PR agencies, email and digital. Achieved targeted savings annually. Responsible for development and implementation of category strategy, utilization of required IHG tools and cross-functional collaboration across all regions to deliver successful solutions for corporate, brands, owners and hotels. Show less Managed $60+ million category within Global Marketing Procurement, including contracts and relationships for suppliers of global print, fulfillment and marketing services for Americas and regional offices of IHG. Partner with Loyalty, Brands, Food & Beverage, Operations and cross-functional teams to enable the right supplier services and contractual relationships. Sub-categories managed include translations, photography, promotional merchandise, tactical, production and PR agencies, email and… Show more Managed $60+ million category within Global Marketing Procurement, including contracts and relationships for suppliers of global print, fulfillment and marketing services for Americas and regional offices of IHG. Partner with Loyalty, Brands, Food & Beverage, Operations and cross-functional teams to enable the right supplier services and contractual relationships. Sub-categories managed include translations, photography, promotional merchandise, tactical, production and PR agencies, email and digital. Achieved targeted savings annually. Responsible for development and implementation of category strategy, utilization of required IHG tools and cross-functional collaboration across all regions to deliver successful solutions for corporate, brands, owners and hotels. Show less

    • Graphic Design
    • Director of Operations
      • Aug 2009 - Apr 2013

      Design Eight offered leadership with more than 75 years of combined graphic design and design management experience, project management, corporate communications, print operations, and extensive marketing backgrounds in industries such as healthcare, insurance, financial services, hospitality, loyalty, consumer packaging, retail, and publishing. Design Eight specialized in print design services – including the development of new product/service identities, re-branding, or maintaining/adhering… Show more Design Eight offered leadership with more than 75 years of combined graphic design and design management experience, project management, corporate communications, print operations, and extensive marketing backgrounds in industries such as healthcare, insurance, financial services, hospitality, loyalty, consumer packaging, retail, and publishing. Design Eight specialized in print design services – including the development of new product/service identities, re-branding, or maintaining/adhering to existing corporate branding guidelines – from creative development to implementation and as ongoing support for in-house and external agency partnerships. Show less Design Eight offered leadership with more than 75 years of combined graphic design and design management experience, project management, corporate communications, print operations, and extensive marketing backgrounds in industries such as healthcare, insurance, financial services, hospitality, loyalty, consumer packaging, retail, and publishing. Design Eight specialized in print design services – including the development of new product/service identities, re-branding, or maintaining/adhering… Show more Design Eight offered leadership with more than 75 years of combined graphic design and design management experience, project management, corporate communications, print operations, and extensive marketing backgrounds in industries such as healthcare, insurance, financial services, hospitality, loyalty, consumer packaging, retail, and publishing. Design Eight specialized in print design services – including the development of new product/service identities, re-branding, or maintaining/adhering to existing corporate branding guidelines – from creative development to implementation and as ongoing support for in-house and external agency partnerships. Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • Director of Marketing Operations
      • Dec 2006 - Aug 2009

      Oversaw successful execution and on-time delivery of client marketing programs for the loyalty division of TSYS, working closely with cross-functional teams that designed, built, and implemented new customer loyalty programs for clients in the retail and financial services sectors including The Home Depot, Sears, Citibank, Navy Federal, RBC, HSBC, and Capital One.

    • Marketing Communications Manager
      • Jul 2004 - Dec 2006

      Managed Marketing Communications programs, with cross-functional teams, that design, create and implement new customer loyalty and rewards programs for clients ranging from large financial institutions and national retailers to localized banking centers. Create and execute customizable, highly-effective and cost-efficient marketing communications tools and programs that build loyalty program membership, enhance customer branding and goals. Include implementation and successful execution of… Show more Managed Marketing Communications programs, with cross-functional teams, that design, create and implement new customer loyalty and rewards programs for clients ranging from large financial institutions and national retailers to localized banking centers. Create and execute customizable, highly-effective and cost-efficient marketing communications tools and programs that build loyalty program membership, enhance customer branding and goals. Include implementation and successful execution of quarterly and monthly reward statement programs, direct marketing and collateral fulfillment programs, creation and production of sales and marketing materials, and introduction of Internet and e-mail marketing strategies.

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Global Member Communications Manager
      • May 1999 - Jul 2004

      Successfully consolidated and centralized global fulfillment and statement initiatives. Developed streamlined processes for fulfillment on global communications programs resulting in substantial savings. Rebranded and launched hotel loyalty program to international member base. Developed RFPs and assisted in choosing multiple external agencies. Managed global communications programs including development and execution of creative, brand strategy and implementation plans for member and hotel… Show more Successfully consolidated and centralized global fulfillment and statement initiatives. Developed streamlined processes for fulfillment on global communications programs resulting in substantial savings. Rebranded and launched hotel loyalty program to international member base. Developed RFPs and assisted in choosing multiple external agencies. Managed global communications programs including development and execution of creative, brand strategy and implementation plans for member and hotel collateral. Oversaw and managed vendors for global member credential fulfillment programs. Teamed with online and E-Commerce to promote global brand and communications strategy. Show less Successfully consolidated and centralized global fulfillment and statement initiatives. Developed streamlined processes for fulfillment on global communications programs resulting in substantial savings. Rebranded and launched hotel loyalty program to international member base. Developed RFPs and assisted in choosing multiple external agencies. Managed global communications programs including development and execution of creative, brand strategy and implementation plans for member and hotel… Show more Successfully consolidated and centralized global fulfillment and statement initiatives. Developed streamlined processes for fulfillment on global communications programs resulting in substantial savings. Rebranded and launched hotel loyalty program to international member base. Developed RFPs and assisted in choosing multiple external agencies. Managed global communications programs including development and execution of creative, brand strategy and implementation plans for member and hotel collateral. Oversaw and managed vendors for global member credential fulfillment programs. Teamed with online and E-Commerce to promote global brand and communications strategy. Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Creative Services Project Manager
      • Sep 1997 - Mar 1999

      Project and production management on marketing communication projects for multiple Kimberly-Clark brands (Healthcare & Away from Home product lines) and internal Corporate Communications department, including collateral development, direct mail programs, packaging, distributor and sales tools, trade and corporate events. Project and production management on marketing communication projects for multiple Kimberly-Clark brands (Healthcare & Away from Home product lines) and internal Corporate Communications department, including collateral development, direct mail programs, packaging, distributor and sales tools, trade and corporate events.

    • United States
    • Financial Services
    • 700 & Above Employee
    • MarComm Manager
      • 1994 - 1997

Education

  • Indiana University Bloomington
    BA

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