Experience

TrueCar, Inc.

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Chief Communications Officer

  • Feb 2023 - Present

• Chief Consumer Officer

  • Oct 2020 - Feb 2023

  I led the consumer-focused efforts to create an online experience for people to buy a vehicle void of friction and anxiety through an empowering process from start to finish. TrueCar provides a true price for a real vehicle with a partnering dealer creating less ambiguity and more satisfaction for all stakeholders.Area of focus: Product Development, Partner, Consumer Marketing, Dealer Marketing, Growth & Acquisition, All-channel Creative, Enterprise Research and Corp Communications



Sage Properties LLC

• St Clair, Michigan, United States

• President

  • May 2003 - Present



Vistage Michigan

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Executive Leadership Coaching

  • Jun 2020 - Nov 2020



dentsu X

• United Kingdom
• Advertising Services
• 700 & Above Employee

• President

  • Oct 2018 - Jun 2020

  Served as the President of dentsu luxe, where I led a team of over 100 to provide luxury retail clients with modern data-driven media planning, buying, and account stewardship needs. Areas of Focus: Luxury –Jewelry & Watches, Wine & Spirits, Fashion & Leather Goods, Perfume & Cosmetics, Selective Retailing Served as the President of dentsu luxe, where I led a team of over 100 to provide luxury retail clients with modern data-driven media planning, buying, and account stewardship needs. Areas of Focus: Luxury –Jewelry & Watches, Wine & Spirits, Fashion & Leather Goods, Perfume & Cosmetics, Selective Retailing



Initiative

• United States
• Advertising Services
• 700 & Above Employee

• Chief Digital Officer

  • Sep 2017 - Sep 2018

  Held an executive leadership role within the agency overseeing all facets of digital marketing for 100+ client businesses, as well as, agency and digital product development. Areas of Focus: CPG, Beauty, Travel, Retail Quick Service & Casual Dining Restaurants, Pharmaceutical, Government, Toy Held an executive leadership role within the agency overseeing all facets of digital marketing for 100+ client businesses, as well as, agency and digital product development. Areas of Focus: CPG, Beauty, Travel, Retail Quick Service & Casual Dining Restaurants, Pharmaceutical, Government, Toy



Huge

• United States
• Design Services
• 400 - 500 Employee

• Managing Director - Global Media

  • Oct 2016 - Sep 2017

  Held the global media leadership role overseeing the development of newly formed media business inside the creative agency worldwide. Areas of Focus: Fashion, Retail, Financial, Government, Electronics Held the global media leadership role overseeing the development of newly formed media business inside the creative agency worldwide. Areas of Focus: Fashion, Retail, Financial, Government, Electronics



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Executive Director, Global Client Lead

  • Jun 2015 - Oct 2016

  Served as the Global Client Leader for American Express full brand portfolio where I oversaw holistic communications strategy, planning, and measurement teams totaling 100 media professionals across 20+ top markets with annual spends of $400M+. Areas of Focus: Financial Served as the Global Client Leader for American Express full brand portfolio where I oversaw holistic communications strategy, planning, and measurement teams totaling 100 media professionals across 20+ top markets with annual spends of $400M+. Areas of Focus: Financial



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• SVP, Global Digital Director

  • Jun 2012 - May 2015

  Held a multi-functional role leading Procter & Gamble’s global digital strategy while leading NA tactical buying, as well as, managed holistic planning and tactical buying for the Prestige portfolio worldwide. Areas of Focus: CPG, Beauty/Fragrance Portfolio Held a multi-functional role leading Procter & Gamble’s global digital strategy while leading NA tactical buying, as well as, managed holistic planning and tactical buying for the Prestige portfolio worldwide. Areas of Focus: CPG, Beauty/Fragrance Portfolio



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Managing Director, Global Digital

  • Nov 2011 - Aug 2012

  Managing Director, Senior Partner – Global Digital Leadership – BP Global.Areas of Focus: Luxury Automotive, Energy, Home/Garden, Retail, Toy, Healthcare, IT, Auto Aftermarket.

• Managing Director, Client Leadership

  • Apr 2010 - Jan 2012

  Leader of Client Invention of full media planning strategies: Jaguar Cars Portfolio – Tier I, II, CPO, Online and Offline, managing annual media investments of $65MM for National, Retail and CPO with a team of 20+ full-time staff.

• SVP Dir of Digital Investment Planning

  • Sep 2007 - Mar 2010

  Managed end-to-end media stewardship of digital budgets of over $125MM for Ford Motor Company while leading the Diversified digital planning.



PHD & PHDiQ

• Greater Detroit Area

• VP - Assistant Media Director - PHD & PHDiQ

  • 2005 - 2007

  Area of Focus: Dodge, Discovery Comms. Area of Focus: Dodge, Discovery Comms.



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Media Supervisor - Chevrolet Car & Truck - GM Planworks

  • 2000 - 2005

  Areas of Focus: Automotive Media Planning Areas of Focus: Automotive Media Planning



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Project Manager - General Motors account

  • Apr 2002 - Sep 2002

  Role: Project Manager & Sales Lead - General Motors. Role: Project Manager & Sales Lead - General Motors.



Interpublic Group (IPG)

• United States
• Advertising Services
• 700 & Above Employee

• Negotiation Analyst - GM Mediaworks

  • 1997 - 2000

  Areas of Focus: Automotive Media Buyer Areas of Focus: Automotive Media Buyer



A+E Networks

• United States
• Entertainment Providers
• 700 & Above Employee

• Sales Associate

  • 1995 - 1997

  Role: Intern and Sales Associate Role: Intern and Sales Associate