Experience

Manuscriptedit

• India
• Writing and Editing
• 1 - 100 Employee

• Head Of Marketing Department

  • May 2011 - Present

  •Planning and execution of marketing and branding activities including digital marketing using online promotions through blogs, social media platforms like Twitter, Flicker, YouTube, Facebook, Word Press etc. •Identifying areas for future development and growth of the websites through Search Engine Optimization PPC, PPI, Content Management, Traffic Analysis (Google Analytic, Ad words, etc.) •Building long-term relationships with clients (Like Elsevier Srl-Italy, DOW Agro Sciences LLC-US, JNAOE-Korea, UNSW-Australia, CISILE,CCPUE & CDMC-China, Global Marketing Association Co., Ltd-Japan, Columbia Asia Healthcare -Malaysia and Global Orthopaedic Technology-Australia to name a few), which leads to the creation of new business opportunities •Staff and freelancer recruitment and training of business development representatives particularly from Countries of Latin America, Europe, Japan, China, Korea, and Australia •Authorized Global Marketing Strategist to promote CCPUE (Supported by China National Coal Association) & CISILE (Supported by China Machinery Industry Federation) exhibition for the year 2012 and 2013, respectively. •Assisting Chinese companies specifically on Alibaba to promote their business round the globe. •Media Support Partner for BioconferenceLive-US, LabThailand, LabIndonesia, LabVietnam, LabPhilippines ,LabMalaysia, SimExpo-Russia, ICDDT-Dubai, Benha University-Egypt,QS-Apple-Singapore, etc for their marketing strategy and promotion Show less



United States-India Educational Foundation (USIEF), New Delhi

• India
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Feb 2011 - Apr 2011

  •Organized and maintained files, reports and presentations; submitted reports to Public Affairs Section of the US Embassy, the Education USA REAC, and other partners and stake holders •Devised and executed strategies to promote the EdUSA brand for PAN India •Developed and maintained strong relationships with different media contacts, market intelligence on Education fairs, new educational institutions, competiting countries’ strategies and statistics •Managed all logistical issues such as securing location, preparing materials, and contacting participants for seminars, meetings, testing, etc. •Ensured high visibility of USIEF and Higher Education opportunities in the US in print, and other social media through regular features, talk shows, Webinars and other events. Show less



The Princeton Review

• United States
• Education Management
• 700 & Above Employee

• Key Accounts Manager

  • Sep 2006 - Jan 2011

  •Involved in ATL and BTL sales and marketing activities, brand promotion, Database Marketing, Ad tracking, Source analysis, Advertisement and PR activities. •Setting of channel partners for bringing in more students and generating revenue. •Manage & Coordinate constant relationships with partner universities and help them develop business plan in India related to the study abroad perspective. •Working as a relationship co-ordinator for few of the universities of UK, Credila for providing educational loan and NIDO (UK & ITALY) for student accommodation. •Actively participated in preparing the marketing strategy for the Admissions Counselling Service to facilitate sales across different parts of India. •Organised seminars and information sessions along with presentations at different city levels to enhance the knowledge base of sales counsellors. •Handled and coordinated clients, right from profiling, selecting the right universities at an early stage to visa counselling at the end. •Published article related to Visa rules & regulations in Business world magazine “An Annual edition” sponsored by “The Princeton review”, July 2007.I was awarded as the Best Consultant by “The Princeton Review”, Nov 2006 & Nov 2007 Show less



RPJ Commodities Ltd

• London, United Kingdom

• International Business Consultant

  • Oct 2006 - Feb 2010

  •Increased 20% profitability through variety of strategies including reducing cost of inventory, increasing selling prices, shortening delivery times, & raising customer satisfaction levels •Secured value-added, long term relationships with players in the commodity sector in China, Russia, UK, Turkey, Italy, South Africa, Brazil, US, Canada, Mexico, India, Australia and Gulf countries through in-person meetings and market studies •Conducted competitor analysis to get a fair idea of the latest market trends -the competitor moves ahead to achieve market share metrics •Authorized Mandate of Vista Chemtech Pvt. Ltd. to market their chemical products, Jan ’10. Show less



Portland Commodities Ltd.

• Bristol, United Kingdom

• International Marketing Manager

  • Oct 2005 - Sep 2006

  •Maintained productive relationship with key decision-makers and managed resources on a global base to achieve targets •Dealt with crude oil trading companies like REBCO, BLCO, etc. along with used rails, HMS1 and 2 •Aided businesses outsourcing to China reducing manufacturing costs by 25-30% •Developed marketing policy, strategy planning, and identifying potential customers in an expected market area •Delved in advertising campaign and promotional activities and interaction with corporate customer to solve their queries and complaints. Show less



Meltronix services

• Marketing executive

  • Dec 2001 - Aug 2004

  •8 week internship on Novell, IBM and CISCO products •Dealt with Novell, IBM and CISCO products to educational institutions and corporate houses •Led team of three interns on project to improve internal communications network •Analysed efficiency of current system via internal questionnaire of 130 employees and by studying alternative system at HSBC, interviewing their vice president Mr. A W Jobson •Provided solutions to Orient Longman( Management Information System ), Bajaj Automobile (Sales Information System), EENADU television (Spiro-M) ,Bharat Sanchar Nigam Limited (Remote Access Service) and British Oxygen Company (Integration of IBM with SAP) •Led sales training and motivation session for new staff •Worked in 20-person shop floor team and resolved customer complaints •Worked in 15-person team to analyze IT system and make it more user-friendly •Provided solutions to Orient Longman( Management Information System ),Bajaj Automobile (Sales Information System), EENADU television (Spiro-M),Bharat Sanchar Nigam Limited (Remote Access Service) and British Oxygen Company (Integration of IBM with SAP) Show less