Timo Mäkeläinen

Head of strategic and digital marketing, partner at Mainio
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Contact Information
us****@****om
(386) 825-5501
Location
FI
Languages
  • English Professional working proficiency
  • Finnish Native or bilingual proficiency
  • Swedish Limited working proficiency
  • Lithuanian Limited working proficiency
  • German Elementary proficiency
Skills

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Bio

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Credentials

  • European Advertising Certificate
    EACA
    Apr, 2014
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Aug, 2020
    - Nov, 2024
  • Inbound
    HubSpot
    Jun, 2019
    - Nov, 2024
  • YouTube Certified - Audience Growth
    YouTube
    Mar, 2017
    - Nov, 2024
  • YouTube Certified - Content Strategy- Brand Partner Program
    YouTube
    Mar, 2017
    - Nov, 2024
  • Video Advertising Certification
    Google
    Feb, 2016
    - Nov, 2024
  • Google Adwords Certification
    Google
    Sep, 2015
    - Nov, 2024
  • Mobile Advertising Certification
    Google
    Apr, 2016
    - Nov, 2024
  • Inbound Certification
    HubSpot
    Nov, 2015
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Mar, 2015
    - Nov, 2024

Experience

  • Mainostoimisto Mainio
    • Finland
    • Advertising Services
    • 1 - 100 Employee
    • Head of strategic and digital marketing, partner
      • Mar 2018 - Present

      Running the daily operations and inreasing the future potential of Mainio. I have been runnig multiple product and process development programs internally, introduced AI to the design process, introduced new tools for process management and helped in turning the company profitable. A real generalist role with wide responsibilities from copywriter to invoicing, from strategy to web design. Running the daily operations and inreasing the future potential of Mainio. I have been runnig multiple product and process development programs internally, introduced AI to the design process, introduced new tools for process management and helped in turning the company profitable. A real generalist role with wide responsibilities from copywriter to invoicing, from strategy to web design.

  • Sireeni
    • Finland
    • Advertising Services
    • Strategi / copy
      • Sep 2016 - Mar 2018

      Worked mostly with copywriting, strategic and concept design, and digital marketing. I really loved to work in a small team of skilled professionals. Worked mostly with copywriting, strategic and concept design, and digital marketing. I really loved to work in a small team of skilled professionals.

  • Mainostoimisto Mainio
    • Finland
    • Advertising Services
    • 1 - 100 Employee
    • Creative Planner
      • Jan 2014 - Aug 2016

      Concept design, contents and digital marketing. Helped in acquiring new clients, worked with campaign concepts and delivering results. Twice loaned my face and once my voice for a campaign. :)

    • Project Manager
      • Apr 2013 - Dec 2013

      Mainio became the first ad agency to be quality audited by the industry association MTL in Finland. I created a quality system according to the ICCO consultancy management standard II. The project revealed how good I am in business analyses and systems design.

  • Mediaskopas
    • Lithuania
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Analyst // Sosiaalisen median analyytikko
      • 2009 - 2013

      "Your brand's what people say about you when you are not in the room". That's what I was working with in this highly specialized role: finding and analysing information on the media (traditional, social) on our clients. I build a database, analyzed it and created a report on the sentiment and gave suggestions for improvement. My clients were OMXN40 companies. "Your brand's what people say about you when you are not in the room". That's what I was working with in this highly specialized role: finding and analysing information on the media (traditional, social) on our clients. I build a database, analyzed it and created a report on the sentiment and gave suggestions for improvement. My clients were OMXN40 companies.

  • Vytauto Didžiojo universitetas
    • Lithuania
    • Higher Education
    • 400 - 500 Employee
    • Visiting Lecturer
      • 2009 - 2009

      Helped in organizing a special course for Journalism master level students "Media Innovations", where I was lecturing on business innovations, technology innovations and marketing of innovations. It was inspiring for me, and the students - despite a slight language barrier - showed great enthusiasm to the topic.

    • Marketing specialist
      • 2008 - 2009

      My first introduction to Adobe Indesign and Photoshop. Made a leaflet and a partner database using Microsoft Access for the international office.

  • Cision
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Team lead, media monitoring // Mediaseurannan tiiminvetäjä
      • 2008 - 2009

      I ran a multinational team of media monitoring and evaluation specialists. This role taught me a lot about chemistry, trust, group dynamics and cultural differences. I ran a multinational team of media monitoring and evaluation specialists. This role taught me a lot about chemistry, trust, group dynamics and cultural differences.

Education

  • Turun kauppakorkeakoulu
    M.Sc., Business administration
    2001 - 2007
  • Vytauto Didžiojo universitetas
    none, Lithuanian
    2006 - 2006
  • Chung-Ang University
    none, Business administration, International relations
    2005 - 2005
  • Nokian Lukio
    High School
    1998 - 2001

Community

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