Experience

Iron Horse

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Director of Digital Marketing; Business Development Manager; PDX General Manager

  • Dec 2016 - Present

  Senior Digital Marketing Director for technology, healthcare and financial clients in the B2E , B2B, B2C & B2D (Developer) spacesNew Business ManagerPortland Office General Manager Senior Digital Marketing Director for technology, healthcare and financial clients in the B2E , B2B, B2C & B2D (Developer) spacesNew Business ManagerPortland Office General Manager



HP

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Global Integrated Marketing Manager: Consumer PC

  • Sep 2012 - Sep 2016

  Business Successes:Developed HP Chromebook market share from introduction (0%) to over 40% utilizing small budget social media campaign.Developed HP Gaming Brand (OMEN) awareness from introduction (0%) to over 80% through a major social media launch campaign and ongoing social media and event support.Managed Team financial greater than $40mm with less than 1% variance from budget.Responsibilities:Strategic plan development for world wide marketing of technology products.Touch points include web content, social media, paid search, seo, online advertising, and conversational marketing with full program analysis.Developed business level integrated strategies, plans and execute marketing programs. Collaborated with digital teams to assure search/social/digital/mobile media integration across the customer journey. Develop product based GTM VP and KSPs and Campaign briefing documents. Briefed agency and internal teams and managed marketing through to completion including ROI evaluation.

• Integrated Media Manager for HP America's Consumer Division

  • Feb 2011 - Aug 2012

  Manager of Omnicom Media Group agency and primary approver of all US consumer media buys.Developed business level integrated strategies, plans and execute marketing programs for the Americas region. Collaborated with digital teams to assure search/social/digital/mobile media integration across the customer journey. Drove optimization plans that required cross team collaboration and metric based insights.Utilized business knowledge, integrated media planning and clear understanding of the US market to achieve optimal results.

• WW Online Marketing for HP's Graphic Solutions Business

  • Nov 2008 - Jan 2011

  Developed and re-launched the HP online destination for all large format and industrial product information, supporting 73 countries with 13 languages. Developed and launched the VIP CRM program to drive demand.Creation of interactive tool sets to find supported 3rd party medium and understand HP’s Enterprise workflow solutions.Maintain ROI model through metrics scorecard.

• Digital Brand and Channel Marketing for HP America's Consumer Division:

  • Sep 2005 - Oct 2008

  Orchestrated HP’s 2007 “What Do You Have to Say” WW integrated marketing campaign across matrixed Printer and Corporate marketing divisions. Campaign became the benchmark for future HP brand campaigns. Provided messaging and creative direction, IA, fiscal and metric analysis to HP management and agencies.Managed design/execution of web shopper marketing/sales initiatives for top retailers (Best Buy, Amazon, etc).Championed across categories for shopper-focused copy and process alignment, synergy and innovation.Actively evangelized total shopper experience insights leadership to retail, category and agency teams.Managed successful marketing and communications for PSG’s Digital Entertainment and Computing sites. Emphasis on content for expanded usage of PSG products for pre and post sales (Learn, Use and Create)



Curiosity Group

• Advertising Services
• 1 - 100 Employee

• Senior Account Manager & Operations Manager

  • May 2003 - Aug 2005

  Managed HP Newsgram and TAW accounts totaling over a million dollars a year.Experienced in managing the process for developing Proposals, Creative and Project Briefs, and SOWs.Collaborated with creative director from initial concepts to final product review.IT Resource Manager: Facilitated systems maintenance and company wide software systems.Moved entire 50+ person company with minimal downtime. Managed HP Newsgram and TAW accounts totaling over a million dollars a year.Experienced in managing the process for developing Proposals, Creative and Project Briefs, and SOWs.Collaborated with creative director from initial concepts to final product review.IT Resource Manager: Facilitated systems maintenance and company wide software systems.Moved entire 50+ person company with minimal downtime.



HOSTS Learning

• E-Learning Providers
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jan 2002 - May 2003

  Resource scheduler and project coordinator/producer for Multimedia department.Web Master, Multimedia Developer for CD-ROM and WEB, and Digital Photo Manipulator. Resource scheduler and project coordinator/producer for Multimedia department.Web Master, Multimedia Developer for CD-ROM and WEB, and Digital Photo Manipulator.



Xerox

• United States
• Business Consulting and Services
• 700 & Above Employee

• Digital Marketing Specialist

  • May 2001 - Dec 2001

  Developed out of box experience CD-ROM's to facilitate installation and usage of Xerox line of printers. Developed out of box experience CD-ROM's to facilitate installation and usage of Xerox line of printers.



Cypersight/Nine Dots

• Senior Project Manager

  • Aug 2000 - Apr 2001

  Senior PM for all Quaker accounts while personally managing the Cap’n Crunch websiteDirecting all phases of project development while managing budget, time line and resources.Facilitating the integration of design and engineering while meeting the client’s objective.Supporting new business development through estimation and time line development. Senior PM for all Quaker accounts while personally managing the Cap’n Crunch websiteDirecting all phases of project development while managing budget, time line and resources.Facilitating the integration of design and engineering while meeting the client’s objective.Supporting new business development through estimation and time line development.



OakTree Digital

• Account Manager

  • Aug 1999 - Jul 2000

  Managing all new business development for Intel accounts totaling two million dollars a year.Creative Director : Work with senior designer to conceptualize multimedia interactions and GUI.Information Architecture: Work with production team to create storyboards and flow charts.Project Producer responsibilities: Client management, schedule/budget creation and follow through. Managing all new business development for Intel accounts totaling two million dollars a year.Creative Director : Work with senior designer to conceptualize multimedia interactions and GUI.Information Architecture: Work with production team to create storyboards and flow charts.Project Producer responsibilities: Client management, schedule/budget creation and follow through.



White Horse Productions

• Software Engineering Manager

  • May 1998 - Jul 1999

  Management responsibilities: Human resource management, personal reviews, hiring and firing.Technical Director responsibilities: Design and implement technical solutions for projects.Project Producer responsibilities: Client management, schedule/budget creation and follow through. Management responsibilities: Human resource management, personal reviews, hiring and firing.Technical Director responsibilities: Design and implement technical solutions for projects.Project Producer responsibilities: Client management, schedule/budget creation and follow through.



Communi(k)

• Online Marketing and Engineering Department Manager

  • Oct 1997 - May 1998

  Initial start up and development of Multimedia/Web department.Management responsibilities: Interviewing, freelance outsourcing, hiring and termination.Project Producer responsibilities: Client management, schedule/budget creation and follow through. Initial start up and development of Multimedia/Web department.Management responsibilities: Interviewing, freelance outsourcing, hiring and termination.Project Producer responsibilities: Client management, schedule/budget creation and follow through.



CMD

• United States
• Marketing Services
• 300 - 400 Employee

• Multimedia Software Engineer

  • Aug 1996 - Oct 1997

  Developed multimedia marketing assets for the web and CD to increase awareness and drive sales for consumer and commercial HP, Intel and Xerox computers and printers.Management for programming of Multimedia projects including the following responsibilities:Break up, distribution and overview of projects for up to 6 programmers.Resource management : interviewing, freelance outsourcing, schedulingMentoring programmer: Taught Director, developed new interface functionality through code (GUI).



Squishymedia

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Multimedia Engineer

  • Nov 1994 - Aug 1996

  Web Master, Multimedia Developer for CD-ROM and WEB, and Digital Photo Manipulator.Photoshop - Photo Construction, touch up, knock out, registration, color and contrast balance, etc. Web Master, Multimedia Developer for CD-ROM and WEB, and Digital Photo Manipulator.Photoshop - Photo Construction, touch up, knock out, registration, color and contrast balance, etc.