Experience

RAW Super Drink

• Spain
• Food & Beverages
• 1 - 100 Employee

• CEO&Founder

  • Jan 2019 - Present

  RAW is the first Organic Isotonic Drink world wide. We are building the new generation of healthy consumers... Are you in? RAW is the first Organic Isotonic Drink world wide. We are building the new generation of healthy consumers... Are you in?



Vita Coco

• United States
• Beverage Manufacturing
• 400 - 500 Employee

• Country Manager South Business Unit

  • Nov 2014 - Dec 2016

  • Responsible for managing all operations within different countries included profit, revenue, cash and quality targets. • Responsible lead and Relocations in some areas of the business such as moving services, global mobility and records management. • Agreeing annual budgets and producing a detailed annual business operating plan to deliver as well as monthly, quarterly or annual targets for revenue, profits and cash. • Business performance reports, which could be on a monthly or quarterly basis. • Recruit and manage staff, including performance monitoring, and possibly mentoring and training. * Lead and develop Marketing strategy adapting the DNA at local markets. * Digital business: creation of digital strategies and e commerce platforms. * Responsible and coach sales team to maintain as strong relationships between Brand Team and Distributors. Show less



Monster Energy

• United States
• Food and Beverage Services
• 700 & Above Employee

• Chief Marketing Special projects EMEA / LATAM.

  • Jan 2012 - Oct 2013

  Clothing develop & royaltyMarketing Global Strategy & InsightsHosting , Hospitality and PR commo.Manage Operations and Equipment EMEADevelop the promo plan proposal and communication in collaboration with Sales EMEA team.Dircom ( Digital Marketing plan, Off -On)Digital marketing (2.0,3.0, SEO, SEM, CRM )Drive and execute collaboration between Sales, Product, Marketing, Visual and Retail departments building and delivering a New Qualitative approach on the Partnership Sales Process.Establish markets and sales between both departments (Sales and Marketing) to impulse the trade Marketing department.Global partners strategy.Analyze the key promotions and monitor promotional databaseNew products and opportunities in EMEA marketsLead and foster creativity within the internal marketing community (workshops, link the teams with the last trends, create fluid dialog between marketing team and Sales team to understand their involving needs ..“ be cool , be trendy , be authentic”) B2E Special Action/Motorsports/Music projects 4wheels and 2 wheels/ RRPP/ Culture Partnership Show less

• Marketing Director Iberia

  • Jan 2009 - Jan 2012

• Brand Manager

  • Aug 2006 - Oct 2009

  * Build brand love define the execution of the brand strategy by account * Establish the RSP for each SKU of the Brand based on the perceived value of the Product USP and the added value of the Brand Equity . * Develop the Annual Brand Plan * Develop, implement and evaluate Consumer promotions * Recommend and Support Research Initiatives *• Extract, analyse and interpret market, shopper, consumer and brand health data resources autonomously• Extract, analyse and interpret market, shopper, consumer and brand health data resources autonomously * Monitor and analyze client's sell-out to identify issues and opportunities PR: Responsible for creating, implementing and measuring the success of the public relation program to enhance the image & perceived value of the NFPC brand portfolio within the market place & general public. * Develop the PR Activity Planner as per the Budget Guidelines * Develop the promo plan proposal in collaboration with the distributor and coordinate the execution with the Field team * Responsible for editorial direction, design & communication (ATL & BTL) of all internal & external, formal & Informal organization publication, including press releases, brochures, interviews, editorials, photo-captions. Show less



Nikita Clothing

• Apparel & Fashion
• 1 - 100 Employee

• Marketing Manager

  • May 2005 - Jun 2006

  Managing the entire product line life cycle from strategic planning to tactical activities Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. Drive and execute collaboration between Sales, Product, Marketing, Visual and Retail departments building and delivering a New Qualitative approach on the Partnership Sales Process. Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning. Developing and implementing a company-wide go-to-market plan, working with all departments to execute. Analyzing potential partner relationships for the product. HR/retail adviser Show less



Nitro Snowboards

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Profesional Snowboarder & Team Manager iberia

  • Apr 1995 - May 2005