Zarina Omar
Marketing And Public Relations Specialist at Bimi Boo Kids- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Professional working proficiency
-
Turkish Limited working proficiency
-
Russian Native or bilingual proficiency
-
Kazakh Native or bilingual proficiency
Topline Score
Bio
Credentials
-
The Fundamentals of Digital Marketing
GoogleDec, 2022- Nov, 2024 -
Make sure customers find you online
GoogleJan, 2022- Nov, 2024 -
Digital Producer
Shtabiz.kzMay, 2021- Nov, 2024 -
IBM Certified Specialist - SPSS Statistics Level 1 v2
UdemyMay, 2021- Nov, 2024 -
Positive Psychology
University of North Carolina at Chapel HillSep, 2020- Nov, 2024 -
Meta Social Media Marketing
CourseraAug, 2023- Nov, 2024 -
collaborative institutional training initiative
CITI ProgramApr, 2020- Nov, 2024 -
IELTS
British CouncilMay, 2019- Nov, 2024
Experience
-
Bimi Boo Kids
-
United States
-
Primary and Secondary Education
-
1 - 100 Employee
-
Marketing And Public Relations Specialist
-
Apr 2023 - Present
- Published and disseminated all content and email communications across various social media platforms and via the MailChimp platform. - Monitored and engaged with social media followers by addressing comments, questions, and messages promptly and professionally. - Supported social media planning by contributing innovative content concepts and overseeing their implementation. - Contributed to competitor analysis efforts to gain insights and inform strategic decision-making. - Crafted impactful emails and preparing detailed technical specifications for designers. - Participated in the planning and development of diverse email automation workflows. - Ensured regular updates to website pages to maintain a current and polished online presence. - Collaborated closely with social media influencers, as well as marketing and advertising colleagues, to amplify brand messaging. - Executed A/B tests for creative marketing campaigns to optimize performance and enhance results. Achievements: - Successfully crafted and published 65+ SEO-optimized articles, strategically designed to improve search engine rankings, increase organic traffic, and ultimately drive sales while enhancing brand recognition. - Executed an effective social media marketing strategy, leading to a 2x boost in Pinterest views and approximately 30% growth in followers across various social media platforms. - Strategically executed impactful email marketing campaigns, reaching a segmented subscriber base of 40,000, which delivered an impressive 51% open rate and generated significant web traffic. Show less
-
-
-
wakeupwithoutmakeup
-
Los Angeles, California, United States
-
Digital Marketing Manager
-
Apr 2022 - Dec 2022
- Led influencer marketing initiatives with expertise in coordinating content creators and harnessing their influence for campaign and editorial efforts. - Took charge of setting up, optimizing, and managing meta and Google Ads to enhance online visibility and boost customer acquisition. - Prepared and delivered insightful reports to assess campaign performance and inform strategic decisions. - Crafted comprehensive marketing strategies and generated captivating content, utilizing planning tools such as Sprinklr and Buffer, to orchestrate impactful social media campaigns on Facebook, Instagram, TikTok - Demonstrated a strong track record of growing business pages on social platforms, fostering dynamic discussions, igniting engagement, and crafting culturally relevant content that captivated and motivated customers. Achievements: Improved landing page conversion rates by 20%, resulting in a higher lead generation from website traffic. Partnered with American macro-influencers, leading to a 35% increase in leads. Executed a content strategy on social media that surged engagement by 25%, enhancing our online presence and audience interaction. Successfully managed ad campaigns that delivered a return on ad spend (ROAS) of 250%, maximizing our advertising investments. Show less
-
-
-
Orken Education
-
Nur-Sultan, Kazakhstan
-
Social Media & Content Marketing Manager
-
Sep 2021 - Jun 2022
Implemented a site structure and content optimization plan, resulting in notable improvements in conversion rates and the creation of a streamlined sales funnel. Managed social media platforms, notably Instagram, to engage with our target audience. Launched and analyzed Meta Ads and Google Ads to refine our advertising strategies. Efficiently managed a team of graphic designers and SMM assistant managers. Monitored and analyzed the performance of content to drive continuous improvements. Executed a comprehensive content marketing strategy to elevate brand awareness, enhance website traffic, and drive lead generation. Leveraged tools like FB Analytics to assess the performance of content marketing initiatives and utilized insights for refining future marketing campaigns. Managed day-to-day content across multiple social media channels, including Instagram, Facebook, TikTok, and YouTube. Moderated and actively engaged with followers to stimulate organic interactions, including responding to comments, mentions, and direct messages. Maintained an editorial calendar to plan and execute key social media initiatives. Developed and executed innovative short-form video concepts that met established expectations. Achievements: Achieved a remarkable ROI of 525% within a mere two weeks of launching the project from its inception. Cultivated a strong online presence with positive reviews and an enhanced brand reputation, resulting in the acquisition of prestigious clients, including industry leaders like Samryk Kazyna. Attained a noteworthy 95% service quality rating, fostering word-of-mouth marketing and bolstering our brand reputation through exceptional customer experiences. Show less
-
-
-
Touch Mosaic
-
Astana, Kazakhstan
-
Influencer Marketing Manager
-
May 2016 - Jun 2018
- Dealt with influencer marketing from A to Z, including briefing, negotiation, and managing influencer relations - Developed and executed a comprehensive social media marketing strategy. - Created engaging content for various social media platforms. - Managed Meta Ads and Google Ads for enhanced brand visibility. - Analyzed social media metrics and conducted meta analytics for performance insights. Achievements: Enhanced the follower count on Instagram by an extraordinary 13.5-fold in a mere 4 months through the strategic implementation of a highly effective social media strategy. Expertly negotiated with macrobloggers for brand promotion on a barter basis, resulting in a significant 35% increase in brand awareness within a 6-month timeframe. Effectively executed 100+ creative marketing campaigns featuring strategic influencer partnerships, resulting in a remarkable 45% surge in customer acquisition. Crafted a social media strategy focused on promoting products across various channels, contributing to an average of $300,000 in sales. Show less
-
-
Education
-
2021 - 2022
İstanbul Ticaret Üniversitesi
Master's degree, Marketing/Marketing Management, General -
2016 - 2021
Nazarbayev University
Bachelor's degree, biological sciences -
2016 - 2017
UCL
Community
