Experience

Global Focus

• Business Consulting and Services
• 1 - 100 Employee

• Client Director

  • Mar 2013 - Present

  Strategy. Branding. Business innovation - Global Focus helps organizations thrive in a social, digital and sustainable world. At Global Focus I work as a business development- and brand strategy consultant. My primary focus is mostly on consumer insights and how to set up and conceptualize brand strategies for a contemporary and digital market. Strategy. Branding. Business innovation - Global Focus helps organizations thrive in a social, digital and sustainable world. At Global Focus I work as a business development- and brand strategy consultant. My primary focus is mostly on consumer insights and how to set up and conceptualize brand strategies for a contemporary and digital market.



Berghs School of Communication

• Sweden
• Education Administration Programs
• 1 - 100 Employee

• Program Director

  • Jun 2013 - Jun 2014

  As Program Director of the Marketing Communications program at Berghs School of Communication I lead the planning of this one-year vocational diploma course. The course provides a broad-based theoretical and practical course of study in marketing. It also gives a basic introduction to professional practice within marketing and advertising. The education prepares students for professional roles in the communications industry such as: project managers, marketing heads and planners. As Program Director of the Marketing Communications program at Berghs School of Communication I lead the planning of this one-year vocational diploma course. The course provides a broad-based theoretical and practical course of study in marketing. It also gives a basic introduction to professional practice within marketing and advertising. The education prepares students for professional roles in the communications industry such as: project managers, marketing heads and planners.



Freelance

• Stockholm, Sweden

• Senior Brand Planner

  • 2012 - Jun 2013

  Client projects within brand positioning and long-term communication concepts. Client projects within brand positioning and long-term communication concepts.



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Senior Brand Planner

  • Aug 2010 - Jan 2012

  Focus on strategic branding: positioning and communication, brand workshops, and action plans. Part of setting up and executing greatest viral, commercial activity to date.

• Account Director

  • Aug 2006 - Aug 2010

  Responsible for moving the client’s business forward. Head of creative team and responsible for leverage in communication ideas.



AB Åbro Bryggeri

• Sweden
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • 2002 - Jul 2006

  Responsible for overall company brand and separate product brands. Product development – Beer, Cider, Water, Soda. Created leverage on sponsorships such as Swedish Soccer Association (SvFF) and rock festival Hultsfredsfestivalen. Responsible for overall company brand and separate product brands. Product development – Beer, Cider, Water, Soda. Created leverage on sponsorships such as Swedish Soccer Association (SvFF) and rock festival Hultsfredsfestivalen.



Brand Management Navigator

• Associate Brand Strategist & Planner

  • 2000 - 2002

  Research and strategy development for brand positioning. Set up and preparation of client workshops and action plans. Research and strategy development for brand positioning. Set up and preparation of client workshops and action plans.