Loretta Martinez (Acosta)
ACD Writer at The JRT Agency- Claim this Profile
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Topline Score
Bio
Keats Dolgin
Loretta is a Rockstar, I truly enjoy collaborating with her! You can tell she really cares about the work she's doing through the time, effort, and attention to detail she puts into every project, big or small. I think what I admire most about Loretta is her ability to wear many hats and see things from different perspectives. She's especially great at putting on a client hat to understand their needs and identify things they may not have even thought of! A core strength Loretta brings to the table, and excels at, is taking complex information with little direction and turning it into something that's understandable and actionable. Lastly, Loretta is personable and not only cares about what she's working on, but who she's working with. She takes the time to get to know her colleagues, making her approachable and easy to collaborate with.
Ryan Angott
I have worked with Loretta for years at a major company and my own small business. She has an excellent vision and provides high quality work on time. Few creative teams can absorb feedback like she does and put it into action.
Keats Dolgin
Loretta is a Rockstar, I truly enjoy collaborating with her! You can tell she really cares about the work she's doing through the time, effort, and attention to detail she puts into every project, big or small. I think what I admire most about Loretta is her ability to wear many hats and see things from different perspectives. She's especially great at putting on a client hat to understand their needs and identify things they may not have even thought of! A core strength Loretta brings to the table, and excels at, is taking complex information with little direction and turning it into something that's understandable and actionable. Lastly, Loretta is personable and not only cares about what she's working on, but who she's working with. She takes the time to get to know her colleagues, making her approachable and easy to collaborate with.
Ryan Angott
I have worked with Loretta for years at a major company and my own small business. She has an excellent vision and provides high quality work on time. Few creative teams can absorb feedback like she does and put it into action.
Keats Dolgin
Loretta is a Rockstar, I truly enjoy collaborating with her! You can tell she really cares about the work she's doing through the time, effort, and attention to detail she puts into every project, big or small. I think what I admire most about Loretta is her ability to wear many hats and see things from different perspectives. She's especially great at putting on a client hat to understand their needs and identify things they may not have even thought of! A core strength Loretta brings to the table, and excels at, is taking complex information with little direction and turning it into something that's understandable and actionable. Lastly, Loretta is personable and not only cares about what she's working on, but who she's working with. She takes the time to get to know her colleagues, making her approachable and easy to collaborate with.
Ryan Angott
I have worked with Loretta for years at a major company and my own small business. She has an excellent vision and provides high quality work on time. Few creative teams can absorb feedback like she does and put it into action.
Keats Dolgin
Loretta is a Rockstar, I truly enjoy collaborating with her! You can tell she really cares about the work she's doing through the time, effort, and attention to detail she puts into every project, big or small. I think what I admire most about Loretta is her ability to wear many hats and see things from different perspectives. She's especially great at putting on a client hat to understand their needs and identify things they may not have even thought of! A core strength Loretta brings to the table, and excels at, is taking complex information with little direction and turning it into something that's understandable and actionable. Lastly, Loretta is personable and not only cares about what she's working on, but who she's working with. She takes the time to get to know her colleagues, making her approachable and easy to collaborate with.
Ryan Angott
I have worked with Loretta for years at a major company and my own small business. She has an excellent vision and provides high quality work on time. Few creative teams can absorb feedback like she does and put it into action.
Credentials
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SEO Training
MozFeb, 2022- Nov, 2024 -
Instructional Design
Langevin Learning ServicesNov, 2016- Nov, 2024
Experience
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the JRT agency
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United States
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Advertising Services
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1 - 100 Employee
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ACD Writer
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Dec 2016 - Present
UX writer and content designer with an emphasis on providing engaging content and smart SEO. Creative standards that support the client, channel, brand, tone and wins awards. Practiced and proven across all mediums, digital and traditional. UX writer and content designer with an emphasis on providing engaging content and smart SEO. Creative standards that support the client, channel, brand, tone and wins awards. Practiced and proven across all mediums, digital and traditional.
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LMM Marketing Group
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Greater Detroit Area
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Brand Strategist, Writer
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2010 - Present
LMM Marketing Group is a passion project that helps small businesses that may not be able to afford a large agency receive solid marketing strategy and advice at a price they can afford. LMM Marketing Group is a passion project that helps small businesses that may not be able to afford a large agency receive solid marketing strategy and advice at a price they can afford.
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BBDO Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Senior Writer
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Aug 2000 - Feb 2010
Senior Writer Developed unique creative executions for Dodge, Chrysler, Jeep, Pizza Hut, Chrysler Financial, Mopar and Chrysler Fleet. Roles included writing for all mediums and audiences, including CRM, business-to-business and retail. • Consistently produced large projects against aggressive deadlines. For example: Dodge direct mail program which included three direct mail pieces, two micro sites, an original Dodge eZine, 12 eDirects and dealer communications. All produced in four weeks Mopar “Refresh Your Ride” campaign which included direct mail and over five point-of-sale elements – from concept to ship in five weeks Fleet programs and event launches – conceptualized and executed under intense deadlines Mopar catalogs written and produced on time and under budget against stringent timelines • Recognized by CEO for executing extensive, last-minute client changes on nationally-distributed 2008 Fleet Buyer’s Guide, a 500-page sales document crucial to marketing and selling Fleet vehicles • Synchronized five departments, significantly reducing manpower hours and overtime costs while enhancing accuracy and productivity through creation of style and consistency guides • Strategized and developed marketing executions, heightening product promotion and overall client satisfaction • Assumed day-to-day account roles in addition to creative responsibilities during account person’s absence. Maintained and improved relationship between client and agency while keeping projects on time and budget • Consistently recognized by senior managers as top-performer for providing smart, effective creative solutions
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Campbell Ewald
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Advertising Services
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400 - 500 Employee
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Senior Writer
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1995 - 2000
I have had held three positions at Campbell-Ewald. • 1999-2000: Lead Internet Writer, the “tdah!” group • 1996-1998: Copywriter • 1995-1996: Intern Lead Internet Writer, the “tdah!” group Created Web sites and banner ads for clients including ACDelco, OnStar, Delta Faucet, Pearle Vision and Raytheon Systems. Assisted senior management in gaining credibility for the group by creating first-rate work then entering it into Web award shows. • Created award-winning Quixtar and ACDelco Web sites • Mentored and supervised two junior-level writers helping to increase their knowledge of Web-based marketing, and helping to increase overall productivity of the group in order to meet accelerated client deadlines • Increased group efficiency by identifying shortcomings in routing system and implementing a new, more effective process resulting in reduction of manpower hours and overtime costs Copywriter Hired to write for Whirlpool, Roper, Masco and Continental Airlines. Promoted to the Chevrolet National Direct Mail Group. • Created Caddy and Target Award Winning Chevy S-10 Direct Mail Campaign • Earned Target Award for Chevy Prism Direct Mail Campaign • Placed on company “Fast Track” by group creative director and promoted from lower-budget clients to national direct mail group within one year Intern Created articles for owner-loyalty and dealer publications in the Campbell-Ewald Aegis Publishing Group. • Promoted directly from intern to copywriter
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GTB
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United States
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Advertising Services
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700 & Above Employee
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Copywriter
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Jan 1998 - Mar 1999
Copywriter Recruited to write Ford owner loyalty magazines and direct mail for Ford, Lincoln-Mercury and Red Carpet Lease. • Increased popularity of owner loyalty publications with a tracked improvement in readership from 1997 to 1999 Proposed fresh creative approaches and implemented new story ideas Bonded customers with brand by forming relationships with individual Ford owners, enthusiast groups and writing about their brand experiences o Suggested new layout which offered open, friendly reading environment • Improved efficiency by proposing and implementing a much-needed routing system
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Education
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1987 - 1991
University of Detroit Mercy
Bachelor of Arts (B.A.), English Language and Literature, General -
1987 - 1988
Siena Heights University
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University of Detroit Mercy
Bachelor's degree, English Language and Literature
Community
