Jason Kashyap

Director of Growth at Kandji
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, US
Skills

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Diane M. Hundelt

I had the pleasure of working with Jason during my time as a Digital Account Manager at Eduvantis (1.5 yrs). As my Manager, Jason was a fantastic communicator who carefully listened and shared. This carried over to client relations as he was always happy to jump on a call if needed. He showed leadership after we lost a few members of the Digital Team by providing direction and keeping everyone organized. As an SEM/PPC specialist, I was always impressed by his ability to solve problems quickly and effectively. He is passionate about improving search campaigns by testing new strategies and ideas. Clients value his knowledge, professionalism, and ability to tell a story when reporting on performance data.

Steve Cunningham

Jason is a top-notch Digital Advertising professional. I worked with Jason on a freelance project in 2018, and his work was exceptional. He has a great understanding of the digital advertising space and came up with ideas that helped a client launch their product. He has a strong knowledge of Google Ads, Google Display, and remarketing. I would recommend Jason to any business that is looking to launch or grow their digital presence.

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Credentials

  • Bing Ads Accredited Professional
    Microsoft
    Jul, 2015
    - Nov, 2024
  • Google Adwords
    Google
    Jan, 2015
    - Nov, 2024
  • Google Analytics
    Google
    Dec, 2015
    - Nov, 2024

Experience

  • Kandji
    • United States
    • Software Development
    • 200 - 300 Employee
    • Director of Growth
      • Jul 2022 - Aug 2023

      Lead teams driving core growth marketing efforts, including SEM, SEO, paid social, affiliate channels, and conversion rate optimization (CRO). Provide additional cross-functional support including: • Collaborate with sales teams to align messaging and enhance the inbound funnel, achieving a year-over-year increase of over 2x in meeting bookings from marketing initiatives. These collaborative efforts also led to a substantial improvement in efficiency of marketing spend (2x increase in… Show more Lead teams driving core growth marketing efforts, including SEM, SEO, paid social, affiliate channels, and conversion rate optimization (CRO). Provide additional cross-functional support including: • Collaborate with sales teams to align messaging and enhance the inbound funnel, achieving a year-over-year increase of over 2x in meeting bookings from marketing initiatives. These collaborative efforts also led to a substantial improvement in efficiency of marketing spend (2x increase in pipeline per dollar in spend). • Contribute to the success of field marketing strategy by evaluating the viability of events in generating leads and returns, while establishing a robust framework for event attribution. • Evaluate the impact of out-of-home (OOH) advertising campaigns. • Define and actively monitor the KPIs for the entire marketing team, which includes product marketing, creative, content, and field marketing. Show less Lead teams driving core growth marketing efforts, including SEM, SEO, paid social, affiliate channels, and conversion rate optimization (CRO). Provide additional cross-functional support including: • Collaborate with sales teams to align messaging and enhance the inbound funnel, achieving a year-over-year increase of over 2x in meeting bookings from marketing initiatives. These collaborative efforts also led to a substantial improvement in efficiency of marketing spend (2x increase in… Show more Lead teams driving core growth marketing efforts, including SEM, SEO, paid social, affiliate channels, and conversion rate optimization (CRO). Provide additional cross-functional support including: • Collaborate with sales teams to align messaging and enhance the inbound funnel, achieving a year-over-year increase of over 2x in meeting bookings from marketing initiatives. These collaborative efforts also led to a substantial improvement in efficiency of marketing spend (2x increase in pipeline per dollar in spend). • Contribute to the success of field marketing strategy by evaluating the viability of events in generating leads and returns, while establishing a robust framework for event attribution. • Evaluate the impact of out-of-home (OOH) advertising campaigns. • Define and actively monitor the KPIs for the entire marketing team, which includes product marketing, creative, content, and field marketing. Show less

  • Confluent
    • United States
    • Software Development
    • 700 & Above Employee
    • Digital Growth Marketing Manager
      • Nov 2019 - Jun 2022

      Consulting relationship grew to full-time role rebuilding paid search & social media programs, including: • Collaborate with internal teams in a hyper-growth environment to build global B2B SaaS paid media strategies driving qualified leads and product signups. • Managed full-funnel paid media campaigns across multiple channels and platforms, optimizing toward product signup and activation. • Analyzed down-funnel user behavior metrics with web experimentation and data science teams… Show more Consulting relationship grew to full-time role rebuilding paid search & social media programs, including: • Collaborate with internal teams in a hyper-growth environment to build global B2B SaaS paid media strategies driving qualified leads and product signups. • Managed full-funnel paid media campaigns across multiple channels and platforms, optimizing toward product signup and activation. • Analyzed down-funnel user behavior metrics with web experimentation and data science teams to optimize landing page experience for product activation and pipeline generation. Show less Consulting relationship grew to full-time role rebuilding paid search & social media programs, including: • Collaborate with internal teams in a hyper-growth environment to build global B2B SaaS paid media strategies driving qualified leads and product signups. • Managed full-funnel paid media campaigns across multiple channels and platforms, optimizing toward product signup and activation. • Analyzed down-funnel user behavior metrics with web experimentation and data science teams… Show more Consulting relationship grew to full-time role rebuilding paid search & social media programs, including: • Collaborate with internal teams in a hyper-growth environment to build global B2B SaaS paid media strategies driving qualified leads and product signups. • Managed full-funnel paid media campaigns across multiple channels and platforms, optimizing toward product signup and activation. • Analyzed down-funnel user behavior metrics with web experimentation and data science teams to optimize landing page experience for product activation and pipeline generation. Show less

  • Self-Employed
    • Greater Chicago Area
    • Independent Marketing Consultant
      • Apr 2018 - Dec 2019

      • Worked with companies of various sizes to build paid media & SEO strategies. Examples include – General Electric, SentryOne, and Confluent. • Interface with agencies to implement and continuously evaluate/optimize paid media strategies. • Provide training to agency teams and implement processes optimizing channel performance for agencies taking on multiple paid search and social accounts. • Implement unique Google Tag Manager (GTM) instances recording custom events to GA, and… Show more • Worked with companies of various sizes to build paid media & SEO strategies. Examples include – General Electric, SentryOne, and Confluent. • Interface with agencies to implement and continuously evaluate/optimize paid media strategies. • Provide training to agency teams and implement processes optimizing channel performance for agencies taking on multiple paid search and social accounts. • Implement unique Google Tag Manager (GTM) instances recording custom events to GA, and conversion tagging for paid media channels (Google, Facebook, LinkedIn, Twitter). Show less • Worked with companies of various sizes to build paid media & SEO strategies. Examples include – General Electric, SentryOne, and Confluent. • Interface with agencies to implement and continuously evaluate/optimize paid media strategies. • Provide training to agency teams and implement processes optimizing channel performance for agencies taking on multiple paid search and social accounts. • Implement unique Google Tag Manager (GTM) instances recording custom events to GA, and… Show more • Worked with companies of various sizes to build paid media & SEO strategies. Examples include – General Electric, SentryOne, and Confluent. • Interface with agencies to implement and continuously evaluate/optimize paid media strategies. • Provide training to agency teams and implement processes optimizing channel performance for agencies taking on multiple paid search and social accounts. • Implement unique Google Tag Manager (GTM) instances recording custom events to GA, and conversion tagging for paid media channels (Google, Facebook, LinkedIn, Twitter). Show less

  • Digitas North America
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Manager, Search Marketing
      • Jan 2018 - Apr 2018

      • Manage a team of paid search specialists working on the Bank of America team. • Evaluate programmatic ad network vendors for expansion of paid campaign reach. Collaborate with vendors to establish volumes, budget forecasts, and estimated conversion metrics. • Collaborate with data & analytics teams to develop and present reporting and presentations. • Manage a team of paid search specialists working on the Bank of America team. • Evaluate programmatic ad network vendors for expansion of paid campaign reach. Collaborate with vendors to establish volumes, budget forecasts, and estimated conversion metrics. • Collaborate with data & analytics teams to develop and present reporting and presentations.

  • Eduvantis LLC
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Senior Paid Media Analyst
      • Jul 2016 - Dec 2017

      • Provide oversight, guidance and strategic direction for Junior SEM & Paid Social Media specialists to create and manage successful campaigns.

    • PPC Analyst
      • Feb 2016 - Jul 2016

      • Create & manage PPC programs on Google AdWords and Bing. Utilizing both the search network and Google's display network. • Create & manage display network campaigns using narrow remarketing lists and specific ad groups for custom managed placements. • Utilize custom URL parameters to denote specific ad text, analyzing and reporting on data for multiple ad types, understanding which ad types lead to conversions for which search queries. • Collaborate with clients to create landing… Show more • Create & manage PPC programs on Google AdWords and Bing. Utilizing both the search network and Google's display network. • Create & manage display network campaigns using narrow remarketing lists and specific ad groups for custom managed placements. • Utilize custom URL parameters to denote specific ad text, analyzing and reporting on data for multiple ad types, understanding which ad types lead to conversions for which search queries. • Collaborate with clients to create landing pages for PPC campaigns using the Unbounce platform. • A/B test landing page parameters, including calls-to-action, various content adjustments, and design adjustments to analyze which landing page converts highest for which search queries. • Collaborate with client's technical teams to create custom URL parameters to pass dynamic user data (keyword, device type) through ads into client CRM software. • Collaborate with clients (higher education institutions) to understand which keyword search queries, ads, and landing page parameters lead to conversions, and which of those conversions complete the enrollment process.

  • Tribune Content Solutions
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Paid Search Specialist
      • Dec 2014 - Feb 2016

      • Create and manage Google Adwords & Bing paid search accounts on a daily basis using Adwords Editor and Bing Ads Editor. • Build and maintain large scale keywords lists and structured campaigns with many ad groups, including A/B tested ads within each group. • Create and monitor YouTube in-stream and in-display campaigns, including audience targeting and reporting on audience activity. • Provide landing page updates including tracking codes and dynamic call tracking coding. Work with… Show more • Create and manage Google Adwords & Bing paid search accounts on a daily basis using Adwords Editor and Bing Ads Editor. • Build and maintain large scale keywords lists and structured campaigns with many ad groups, including A/B tested ads within each group. • Create and monitor YouTube in-stream and in-display campaigns, including audience targeting and reporting on audience activity. • Provide landing page updates including tracking codes and dynamic call tracking coding. Work with content development team to provide relevant keyword data and creative ad copy in order to optimize conversion-friendly landing pages. • Collaborate with clients to achieve and report on desired key performance indicators. Actively participate in weekly/bi-weekly/monthly reporting calls in which client expectations and campaign goals are discussed. • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and use of display network to attain client goals. • Customize, develop, and implement Javascript coding to improve campaign performance and reporting efficiency using the Adwords API.

    • Digital Account Manager
      • Jun 2014 - Dec 2014

      • Ensured the success of several search engine optimization, pay-per-click marketing, and web development campaigns. • Collaborate with traffickers and sales managers to ensure the work scope of products sold and confirm verbiage provided in custom proposals. • Collaborate with clients and marketing teams to appropriate keywords and ensure budgeting is adequately allocated.. • Conduct client meetings including bi-weekly reporting calls to ensure expectations are appropriately met… Show more • Ensured the success of several search engine optimization, pay-per-click marketing, and web development campaigns. • Collaborate with traffickers and sales managers to ensure the work scope of products sold and confirm verbiage provided in custom proposals. • Collaborate with clients and marketing teams to appropriate keywords and ensure budgeting is adequately allocated.. • Conduct client meetings including bi-weekly reporting calls to ensure expectations are appropriately met throughout the campaign. • Collaborate with client's technical staff to obtain required access (domain registrar, CMS/FTP, Cpanel, phpmyadmin). • Collaborate with client's bank to discuss merchant account setup for Authorize.net payment gateway. • Gather any feedback clients may have throughout the development process and ensure comments are incorporated promptly and appropriately. • Ensure all pre-launch SEO is adequately performed, ensuring all pages have appropriate page titles, meta descriptions, and headings. Also, ensuring all images have appropriate alt tags. • Conduct post-launch site training with client to ensure understanding of their new CMS.

  • Sargent & Lundy
    • United States
    • Professional Services
    • 700 & Above Employee
    • HVAC Engineer
      • Feb 2009 - Jun 2014

      • Perform nuclear safety related and non-safety heat load, pressure loss, and equipment sizing calculations • Issue nuclear safety related and non-safety equipment procurement specifications • Design HVAC Piping and Instrumentation, and Process Flow Diagrams using CAD software and requirements from internationally recognized standards. • Discuss system safety and non-safety functionality with clients to incorporate system design changes. • Process technical change requests in… Show more • Perform nuclear safety related and non-safety heat load, pressure loss, and equipment sizing calculations • Issue nuclear safety related and non-safety equipment procurement specifications • Design HVAC Piping and Instrumentation, and Process Flow Diagrams using CAD software and requirements from internationally recognized standards. • Discuss system safety and non-safety functionality with clients to incorporate system design changes. • Process technical change requests in compliance with client document change control processes. • Interface with all engineering disciplines to compile and maintain a database with all HVAC equipment and instrumentation in the design of the facility. Show less • Perform nuclear safety related and non-safety heat load, pressure loss, and equipment sizing calculations • Issue nuclear safety related and non-safety equipment procurement specifications • Design HVAC Piping and Instrumentation, and Process Flow Diagrams using CAD software and requirements from internationally recognized standards. • Discuss system safety and non-safety functionality with clients to incorporate system design changes. • Process technical change requests in… Show more • Perform nuclear safety related and non-safety heat load, pressure loss, and equipment sizing calculations • Issue nuclear safety related and non-safety equipment procurement specifications • Design HVAC Piping and Instrumentation, and Process Flow Diagrams using CAD software and requirements from internationally recognized standards. • Discuss system safety and non-safety functionality with clients to incorporate system design changes. • Process technical change requests in compliance with client document change control processes. • Interface with all engineering disciplines to compile and maintain a database with all HVAC equipment and instrumentation in the design of the facility. Show less

  • Irwin Industrial Tools
    • Consumer Goods
    • 1 - 100 Employee
    • Hand Tools Engineering Intern
      • Oct 2007 - Dec 2008

      Tested various hand tools for mechanical advantage, structural design, and overall performance. Designed and fabricated hand tool testing apparatuses. Tested various hand tools for mechanical advantage, structural design, and overall performance. Designed and fabricated hand tool testing apparatuses.

Education

  • University of North Carolina at Charlotte
    Bachelor of Science, Mechanical Engineering
    2004 - 2008

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