Drithi K.

Influence Account Executive at Ogilvy UK
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK

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Credentials

  • Sports marketing
    Coursera
    May, 2021
    - Nov, 2024
  • Business strategy
    Coursera
    Jun, 2020
    - Nov, 2024

Experience

    • Marketing Services
    • 200 - 300 Employee
    • Influence Account Executive
      • Jan 2023 - Present

      Working across : - Johnson & Johnson: Neutrogena, Piz Buin & Zarbee’s - LEGO group: Project Grub and LEGO Insiders across US, Canada, France and Chinese markets with UK as the hub - Bill & Melinda Gates foundation: Market research to tackle discrimination against Young adults and adolescent women in India, Nigeria and Kenya - Mayor of London: #Maaate #HaveAWord Market research and influencer scoping - UN women’s UNsterotype Alliance activation: Market research and Influencer searching and vetting Show less

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Marketing And Public Relations Assistant
      • May 2022 - Jan 2023

      Delivering campaigns to clients integrating PR, marketing and event management with a special focus in South Asian and wider black, Asian and minority sector clients to help reach diverse communities and audiences - Identifying and defining target audiences across diverse markets - Delivered campaigns to clients integrating PR, marketing and event management with a special focus in South Asian and wider black, Asian and minority sector influencer marketing to help reach diverse communities and audiences - Micro, nano and macro Influencer marketing across publishing, events, premieres and film festivals. - Preparation of coverage reports that cover engagement conversions, media values and press archives. - Preparing PR lists and managing media outlets for coverage, facilitating press junkets. Show less

    • Account executive
      • Aug 2020 - Oct 2020

      - Managing clients digital presence and improving the communication channel between business and consumer - Created content calendars for clients which were duly followed and resulted in an two‑fold increase in brand awareness among a target segment. - Created PPC lead generation campaigns on multiple platforms - Monitored and maintained Google AdWords appropriate to the entertainment industry - Managing clients digital presence and improving the communication channel between business and consumer - Created content calendars for clients which were duly followed and resulted in an two‑fold increase in brand awareness among a target segment. - Created PPC lead generation campaigns on multiple platforms - Monitored and maintained Google AdWords appropriate to the entertainment industry

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Client servicing intern
      • Nov 2019 - Dec 2019

      - Worked with restaurants and hotels all over India to formulate digital marketing strategies for lead generation - Developed market penetration plan for a UK based company called Grenade for its inception in India - Preparing coverage reports monthly for clients in the Food and beverage industry and the hospitality industry - Worked with restaurants and hotels all over India to formulate digital marketing strategies for lead generation - Developed market penetration plan for a UK based company called Grenade for its inception in India - Preparing coverage reports monthly for clients in the Food and beverage industry and the hospitality industry

Education

  • King's College London
    Master of Science - MS, International Marketing
    2021 - 2022
  • St. Francis College for Women
    BMS, Management
    2018 - 2021
  • The London School of Economics and Political Science (LSE)
    Strategic management
    2019 - 2019
  • CHIREC International School
    CBSE, First class honours
    2016 - 2018
  • Sreenidhi International School
    ICSE, First class honours
    2008 - 2016

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