Drithi K.
Influence Account Executive at Ogilvy UK- Claim this Profile
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Bio
Credentials
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Sports marketing
CourseraMay, 2021- Nov, 2024 -
Business strategy
CourseraJun, 2020- Nov, 2024
Experience
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Ogilvy UK
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Marketing Services
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200 - 300 Employee
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Influence Account Executive
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Jan 2023 - Present
Working across : - Johnson & Johnson: Neutrogena, Piz Buin & Zarbee’s - LEGO group: Project Grub and LEGO Insiders across US, Canada, France and Chinese markets with UK as the hub - Bill & Melinda Gates foundation: Market research to tackle discrimination against Young adults and adolescent women in India, Nigeria and Kenya - Mayor of London: #Maaate #HaveAWord Market research and influencer scoping - UN women’s UNsterotype Alliance activation: Market research and Influencer searching and vetting Show less
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Media Hive
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Marketing And Public Relations Assistant
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May 2022 - Jan 2023
Delivering campaigns to clients integrating PR, marketing and event management with a special focus in South Asian and wider black, Asian and minority sector clients to help reach diverse communities and audiences - Identifying and defining target audiences across diverse markets - Delivered campaigns to clients integrating PR, marketing and event management with a special focus in South Asian and wider black, Asian and minority sector influencer marketing to help reach diverse communities and audiences - Micro, nano and macro Influencer marketing across publishing, events, premieres and film festivals. - Preparation of coverage reports that cover engagement conversions, media values and press archives. - Preparing PR lists and managing media outlets for coverage, facilitating press junkets. Show less
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Account executive
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Aug 2020 - Oct 2020
- Managing clients digital presence and improving the communication channel between business and consumer - Created content calendars for clients which were duly followed and resulted in an two‑fold increase in brand awareness among a target segment. - Created PPC lead generation campaigns on multiple platforms - Monitored and maintained Google AdWords appropriate to the entertainment industry - Managing clients digital presence and improving the communication channel between business and consumer - Created content calendars for clients which were duly followed and resulted in an two‑fold increase in brand awareness among a target segment. - Created PPC lead generation campaigns on multiple platforms - Monitored and maintained Google AdWords appropriate to the entertainment industry
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PAD Integrated Marketing and Communications
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India
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Advertising Services
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1 - 100 Employee
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Client servicing intern
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Nov 2019 - Dec 2019
- Worked with restaurants and hotels all over India to formulate digital marketing strategies for lead generation - Developed market penetration plan for a UK based company called Grenade for its inception in India - Preparing coverage reports monthly for clients in the Food and beverage industry and the hospitality industry - Worked with restaurants and hotels all over India to formulate digital marketing strategies for lead generation - Developed market penetration plan for a UK based company called Grenade for its inception in India - Preparing coverage reports monthly for clients in the Food and beverage industry and the hospitality industry
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Education
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King's College London
Master of Science - MS, International Marketing -
St. Francis College for Women
BMS, Management -
The London School of Economics and Political Science (LSE)
Strategic management -
CHIREC International School
CBSE, First class honours -
Sreenidhi International School
ICSE, First class honours