Experience

WEB ROI

• Canada
• Marketing Services
• 1 - 100 Employee

• Digital Marketing Account Manager

  • Oct 2014 - Present

  As a Digital Marketing Account Manager, I manage multiple clients, create and execute digital marketing strategies, email marketing campaigns and social media activities. I coordinate and manage other specialists on the team with regards to search engine optimization, paid search campaign and content marketing. All of this is to accomplish the end goal of increasing their search rankings, site traffic and most of all, lead generation.I evaluate design elements and suggest changes or improvements to maximize conversions and communicate effectively with the management team, informing and updating them regularly to ensure client expectations are being met.I work closely with the production team to ensure that projects/updates are completed to customer specifications and satisfy the delivery schedule. Being in the digital marketing industry for over 10 years, I'm familiar with Google analytics, comfortable with web and digital communications functionality, CMS tools, email marketing platforms, HTML and social media in all its forms.



WSI World

• Canada
• Advertising Services
• 700 & Above Employee

• Digital Marketing Support Analyst

  • Aug 2005 - Oct 2013

  As a Digital Marketing Support Analyst, I provide first level support to our global franchisees. I assist with troubleshooting issue and answering inquiries via our e-mail Ticketing System and in-bound phone calls.I am also a part of the Education team the Advance Internet Marketing (AIM) Certification. Continuously updating and maintaining the Education Portal which includes all our training events, as well as external courses.The advantage of WSI is continuous education. I have learned and taken courses from Search Engine Optimization, Pay-per-click, A/B Split Testing and many more. With this knowledge I was able to assist many franchisees with their questions and have also used my experience to optimize client sites and ranked high on search engines.As the Corporate charity organizer of Make Child Poverty History (MCPH), working closely with World Vision as a Corporate Supporter, we have raised more than $75,000 and have 158 sponsored children to date. This is a charity that is near and dear to my heart and I continue to work with World Vision with our projects and goals.



Metropolitan Credit Adjusters Ltd.

• Administration Assistant/Skip Tracer/Receptionist

  • 2004 - 2005

  As the Administrative Assistant, I handled inbound calls with a 48-line phone system, and have transferred calls quickly and consistently.I established and maintained highly confidential files and records, updated and maintained customer data into a computerized database. As a Skip Tracer I assisted with computer based searches seeking individuals owing outstanding balances to various companies and contacting them to verify their information and collecting and clearing overdue debt.



Target Marketing Group Inc.

• Administrative Support/Receptionist

  • 2003 - 2004

  Provided clerical support for marketing representatives including typing, filing, data entry, distributing mail, keeping records, etc.Coordinated and managed multiple priorities and projects including Sales Analysis and weekly New Release Schedule, for various accounts and vendors. Provided clerical support for marketing representatives including typing, filing, data entry, distributing mail, keeping records, etc.Coordinated and managed multiple priorities and projects including Sales Analysis and weekly New Release Schedule, for various accounts and vendors.