Marketing and Technologies

• Dec 2018 - Present

Owner

• Jan 2017 - Present

Owner

• Jan 2017 - Present

My goal is to make your brand prosper on the internet through online presence set-up and management. Services include search engine optimization (SEO), web development, logo design, email automation/marketing, and social media. Whether you need a little help in one area, or a full re-vamp of all systems.

Instructor, Web Design

• Jan 2017 - May 2017

I teach a web design class to school age kids. Lessons focus on core concepts in HTML, CSS, and Javascript. Kids learn how to code a website from scratch. I teach a web design class to school age kids. Lessons focus on core concepts in HTML, CSS, and Javascript. Kids learn how to code a website from scratch.

Online Presence Management | Web Development | Graphic Design

• May 2013 - Dec 2016

Online development and branding for small businesses and charities. Recommendations for improvement to websites, search engine management, and social media networks. Planning and programming for website builds. Working with stakeholders to meet objectives on time while clearly communicating project scope, budget, and progress. • Planning, design, editing, proof-reading and programming for website builds • Design for marketing, logos, branding, and various print/digital images • Social media set-up and consultation • Email template design for effective communications and engagement • SEO analysis reports and strategy development for improvement • Brand unification across websites and social media platforms • Network growth strategies for improved public communications and traffic generation • AdWord & keyword analysis with recommendations for reaching targeted markets • Research new tools and methods to improve communications and online presence management Show less

Department Manager | Web Maintenance & Development | Marketing | Design

• Jun 2011 - Jan 2016

Managed all aspects of the Media Department. Included all public communications, and internal regarding media related initiatives. Led media production (graphic and video), and marketing design across digital platforms, printed materials, and television (broadcast in Canada, USA, Israel, and Pakistan). Responsible for project management, department staff, client relations, and daily maintenance of systems and programs (including multiple websites) • Wrote content and produced graphics and videos for regular communications to over 22,000 email recipients, and on websites and social networks with over 60,000 connections and more than 1,000 weekly website visits • Developed company-wide guidelines for online content creation that generated an improved rank on Google’s results page, from 60% first page dominance to 90% and 149% social network growth without paid advertising • Initiated unification of all information for specialized projects and recurring systems, communicating directives to appropriate departments and preparing briefs for weekly meetings • Ensured that all communications complied with evolving requirements, including newsletters and press releases • Researched tools and software that made communications more efficient • Restructured mass-email communications strategy of over 50,000 contacts to comply with current Anti-Spam Legislation and increased open rates by an 8% average • Decreased post-production costs by a projected $10,000 over 3 years by researching and developing in-house closed caption processes that comply with government regulations • Evaluated priorities and distributed workload over teams of full & part-time staff • Resolved logistical problems regarding studio usage, departmental priorities, and staffing for various clients • Developed training sessions for more than a dozen crew for regular studio television productions Show less

Instructor

• Jan 2014 - Apr 2014

Authored learning plan for course in technologies with a focus in video support and software applications of presentations and events. In-class instructor to first year college students, including international students. • Developed learning outcomes with monitoring and measurement to ensure objectives were met • Prepared course materials, including training manual, documents, and class handouts • Prepared and lead lectures, demonstrations, discussion, and case studies to maximize learning objectives • Applied proven learning methods and communication strategies to ensure effective presentation of course material Show less

Presenter | Instructor

• Sep 2010 - Nov 2011

Presented engaging and high-energy scientific learning programs to groups of school-aged children. Provided positive encouragement that reinforced the exploration of questions and ideas in science. • Prepared equipment and reviewed outline documents prior to presentations • Coordinated pick up and drop off of equipment and administrative paperwork • Reconciled inventory and assessed equipment for damage before and after presentations • Represented Mad Science professionally and adhered to policies and procedures • Quickly adapted a presentation to unexpectedly accommodate 80 people from a reported 16 Show less

Communications | Graphic Design | Marketing | Web Maintenance | Events

• Dec 2005 - Nov 2011

Began as a volunteer, in 2008 was hired for regular part-time work. Communicated directives and itinerary to key departments for weekly live events and community outreaches. Responsible for creating and displaying visual content which included video, images, and text to support presentations. Designed marketing materials, both graphic and video, for the organization’s recurring and special events. Updated website and social media accounts, often writing or editing copy. Managed A/V technical crew and equipment. • Rebuilt communications strategy to ensure continuity after department split into three departments under separate management • Created a successful training system for the technical department, which trained crew and new trainers, where none had existed previously • Assisted in planning and preparations for dozens of community outreach and events, which were attended by over 1,200 people at their peak • Created the organization’s Facebook page & brought to over 600 likes in 6 months without advertising using established communication strategies • Led pre-production meetings to ensure smooth flow of event and technical requirements met for presenters and entertainers • Resolved disagreements between different groups exhibiting conflicting priorities using a balanced approach • Recruited, trained, and managed several teams to operate audio and visual projection system for a 1,200 seat venue • Administrative duties, such as; managing schedule, phone calls, invoicing, and inventory • Prepared public communications; including copy and graphics for public social media platforms, website, and e-newsletters, as well as printed posters, handbills, and tickets for community handouts • Weekly website communication updates; including news alerts, photo reports, and event advertisements Show less

Jr. Traffic Coordinator

• Jan 2010 - Aug 2010

Ensured deliverables were met for multi-million dollar clients airing on Canadian television stations. Utilized strong attention to detail to recognize errors within transcripts and reports. Notably improved organization of data records for easier accessibility. • Reconciled discrepancies with purchased timeslots and post-analysis timetable • Ensured data was entered into system accurately • Tactful liaison with various television stations on behalf of stakeholders • Gained knowledge in television broadcast standards and policies Show less

Supervisor

• Apr 2006 - Jan 2010

“Employee of the Quarter” twice for outstanding contributions to the company at the customer service level. Awarded dozens of bonuses and prizes for exceeding sales targets on promotional products and services. Handled cash and reconciled till daily in a high-volume retail and customer support store. • Effectively resolved customer complaints and issues, reaching solutions that satisfied the customer while adhering to company policy and representing their best interests • Supervised and assisted in the development of employees in a technical sales and service industry • Improved customer initiated programs at store level by creation and implementation of procedure throughout program cycle to increase effectiveness and customer satisfaction • Continually expanded extensive knowledge of several product lines; including cable & digital television, cell phones, home phone, internet, and associated price plans • Familiarized with CRTC regulations as they pertain to consumer applications and broadcast television Show less

Summer Camp Counselor

• Jun 2007 - Aug 2007

24 hour supervision at a 5 day / 4 night camp for kids aged 6-13. Responsible for girls ages 11 to 13. Many kids were referred by Children's Aid Society or received financial support to attend. The majority of kids were from low-income families or foster children. Taught lessons & lead activities daily 24 hour supervision at a 5 day / 4 night camp for kids aged 6-13. Responsible for girls ages 11 to 13. Many kids were referred by Children's Aid Society or received financial support to attend. The majority of kids were from low-income families or foster children. Taught lessons & lead activities daily

Evening Manager

• 1997 - 2001

Acting manager on duty on evening shifts. Handled cash and customer service. Supervised employees. Opened/closed the store & responsible for arming alarm & locking up. Changed item prices on shelves weekly. Acting manager on duty on evening shifts. Handled cash and customer service. Supervised employees. Opened/closed the store & responsible for arming alarm & locking up. Changed item prices on shelves weekly.