Experience

Mediabrands Content Studio

• United States
• Media Production
• 200 - 300 Employee

• Vice President, Growth & Creative Services

  • Apr 2022 - Present

  Mediabrands Content Studio (MBCS) has officially launched in Canada! Started in 2020 as a network service, we are excited to now bring Mediabrands Content Studio to market as a true media born content studio powered by audience-informed creativity. As a unified business unit, MBCS delivers best-in-class content, focusing on branded content opportunities and experiences, digital content and original long and short-form content that drives performance and engagement for clients. Mediabrands Content Studio (MBCS) has officially launched in Canada! Started in 2020 as a network service, we are excited to now bring Mediabrands Content Studio to market as a true media born content studio powered by audience-informed creativity. As a unified business unit, MBCS delivers best-in-class content, focusing on branded content opportunities and experiences, digital content and original long and short-form content that drives performance and engagement for clients.



Reprise Digital

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Director, Performance Strategy

  • Jul 2021 - Apr 2022

• Digital Strategy Director

  • Jun 2019 - Jun 2021

  Working closely with the VP of Strategy, I was tasked with being the bridge between the internal leadership team, our Strategy team (12+ members) and our key client accounts. This included new business pitches and ongoing account management. The role eventually expanded outside of overseeing amazing work being done internally to working on Global Working Groups to roll out new products for different IPG MediaBrands agencies.Highlights: • Lead on launching new consultancy and productized offerings, which lead to considerable increases in billable hours.• Worked on various strategy development projects, which touched on all facets of digital marketing. See some of the great campaigns I was luck enought to work on below!• Leveraged a range of tools to gain market intelligence, such as Netbase & Brandwatch (social listening), Affinio (audience insights) and Klear & Influencity (influencer vetting) to truly accomplish data-driven, informed audience-first strategies based on current market trends• Oversaw dozens of influencer campaigns for the Canadian and USA markets, for both awareness and conversion campaigns, on numerous channels such as Facebook, Instagram, Twitter, TikTok, Twitch, YouTube and Blogs. Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Director

  • Jan 2019 - Jun 2019

  Leadership role, mainly responsible for client management and team deliverable.Highlights: • Delivered strong performance on primary KPIs within 3 months, considerably improving client’s ROI by over 20%• Key role in the overhaul of the social strategy to better leverage a full-funnel approach, building on KPIs of increasing awareness and driving lower-funnel activities simultaneously• Launched multiple Alpha and Beta opportunities across Search and Social channels, leveraging first-to-market innovations to allow clients to gain a competitive edge• Managed upwards of 10 individuals on large automotive, CPG and IT client accounts• One of the key members of launching the Torque agency division, serving the automotive dealer market Show less

• Account Supervisor

  • May 2018 - Jan 2019



Peach Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Strategist, Founder

  • Mar 2013 - Sep 2018

  Development of turnkey marketing solutions for local businesses • Developing and implementing social media strategies, growing and managing communities, etc. • Data analysis and tracking: Identification of KPIs, development of dashboard and interpretation of data • Email marketing, including automated campaigns • Google advertising campaign development, management and optimization Development of turnkey marketing solutions for local businesses • Developing and implementing social media strategies, growing and managing communities, etc. • Data analysis and tracking: Identification of KPIs, development of dashboard and interpretation of data • Email marketing, including automated campaigns • Google advertising campaign development, management and optimization



NuFocus Group

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Jan 2016 - Mar 2018

  Responsible for the development of client acquisition funnels that fosters an optimal utilization of all relevant tools at the clients’ disposal. Work was mostly strategic planning sessions, including conducting organizational analysis, marketing and branding strategy development, go-to-market strategies and value proposition design. Responsible for the development of client acquisition funnels that fosters an optimal utilization of all relevant tools at the clients’ disposal. Work was mostly strategic planning sessions, including conducting organizational analysis, marketing and branding strategy development, go-to-market strategies and value proposition design.



Bouffe Média

• Moncton, NB

• Business Development Manager, co-Founder

  • Dec 2014 - Dec 2017

  A French magazine that targeted consumers who are passionate about food, Bouffe was distributed in over 2,300 retail stores across Quebec. We were able to grow an impressive online following through our curated content found on our website and our social channels. A French magazine that targeted consumers who are passionate about food, Bouffe was distributed in over 2,300 retail stores across Quebec. We were able to grow an impressive online following through our curated content found on our website and our social channels.



Université de Moncton

• Canada
• Higher Education
• 700 & Above Employee

• Lecturer

  • Aug 2015 - Apr 2017

  Lecturer for ADMK3340 class (e-Marketing) Lecturer for ADMK 4366 class (Strategic Marketing) Lecturer for ADMK3340 class (e-Marketing) Lecturer for ADMK 4366 class (Strategic Marketing)



FPInnovations

• Canada
• Research Services
• 200 - 300 Employee

• Marketing Advisor

  • Sep 2013 - Jul 2015

  • Perform strategic marketing diagnostics to dozens of businesses • Work with the government organisations, both at Provincial level (GNB) and Federal level (ACOA) • Responsible of marketing initiatives for 16 SMEs throughout the province, including but not limited to market research, online marketing, website development and promotional product development. • Offered an introduction class on social media marketing to over 100 company representatives across the province • Co-organized a trade missions to the International Builder’s Show (Las Vegas), Contech (Quebec) and the Lumber and Building Material show (Boston) for over 35 participants. Show less



Hugo Corporation

• Quebec, Canada

• Director Of Internet Marketing

  • Jun 2013 - Aug 2013

  •Oversee the development and implementation of new websites for numerous entities of the corporation •Develop and maintain an online presence through social media •Oversee the development and implementation of new websites for numerous entities of the corporation •Develop and maintain an online presence through social media



Missions commerciales de l'Université Laval

• Canada
• International Trade and Development
• 1 - 100 Employee

• Head of Trade Mission - South Africa 2013

  • Jul 2012 - Jul 2013

  • Recruit and train trade agents during an eight-month period to prepare them for their trade mission to South Africa• Supervise and support the agents, offering management support both in Quebec and in South Africa• Develop the logistics for the trade mission by creating new partnerships with various groups and organisation, both private and public, as well as developing a budget and the details linked to all logistics required• Participation in numerous trade events, business and networking activities Show less

• International Trade agent - India 2012

  • Oct 2011 - Jun 2012

  • Offered support to a Canadian company (Tri-vel) in its international development, sourcing suppliers• Worked three weeks in India (Delhi, Mumbai, Ludhiana, Amritsar and Pune)• Prepared for the trade mission during an eight-month training period by conducting market and industry research and analysis• Prepared a final report for the company containing detailed market information, as well as recommendations and an action plan



GLS Réseaux

• Quebec, Canada

• Independent Consultant

  • Jan 2013 - Apr 2013

  • Perform an in-depth theoretical research on the positioning and the promotion of the optical and photonic clusters found internationally • Perform a study with an international sample population in order to collect primary data • Offer an action plan and recommendations • Perform an in-depth theoretical research on the positioning and the promotion of the optical and photonic clusters found internationally • Perform a study with an international sample population in order to collect primary data • Offer an action plan and recommendations



Atlantic Canada Opportunities Agency

• Moncton, NB

• Trade Intern, International Business Development Unit: Trade and Investment

  • Jul 2012 - Aug 2012

  • Assisted the ongoing development of various projects • Contributed to the development of trade missions as well as the planning and logistical preparation of international business development • Perform in-depth research and offer recommendations • Assisted the ongoing development of various projects • Contributed to the development of trade missions as well as the planning and logistical preparation of international business development • Perform in-depth research and offer recommendations