Director Of Community Relations

• Aug 2021 - Present

Responsible for developing and executing creative communication strategies that align to the Club’s overall goals and objectives. Coordinating between SLT and all department heads, the marketing/communications team produces digital and printed collateral on behalf of each department in the Club. Works with third-party agencies to enhance SEO and create targeted advertisements. Responsible for tracking and reporting these KPIs and other department metrics quarterly. Acts as a brand representative in the local community, fostering relationships to boost brand awareness and appreciation. Specific tasks include: - Weekly production of member communications - Maintenance of app, website and CRM - Design and production of menus, calendars and other printed collateral - Videography and photography of events, production of edited videos - Social media strategy and management - Ensuring an overall adherence to brand standards - Acts as a liaison between potential members and sales & membership teams - Supports sales & membership teams with printed collateral and advertising Show less

Senior Marketing Manager

• Mar 2021 - Aug 2021

Oversight of the writing, planning and scheduling of all internal Club communications and the creation of the print and digital assets that are distributed throughout the club. From weekly dinner menus to high-end sales booklets, responsibilities included producing collateral quickly and accurately on behalf of each department, including Golf, Tennis, Spa & Fitness, Food & Beverage, Events and more.Responsible for producing the club's photo and video assets, bi-annual magazine, annual directory, event advertisements and more, including:- Member email and text communication- Printed signage and banners- Envelopes and stationary- Brochures- Sales kits Show less

Senior Creative Designer

• Jul 2020 - Mar 2021

Managed a team of two designers. Responsible for creating the print and digital assets that are distributed throughout the club. From weekly dinner menus to high-end sales booklets, responsibilities included producing collateral quickly and accurately on behalf of each department, including Golf, Tennis, Spa & Fitness, Food & Beverage, Events and more. Responsible for producing the club's photo and video assets, bi-annual magazine, annual directory, event advertisements and more, including:- Member email and text communication- Printed signage and banners- Envelopes and stationary - Brochures- Sales kits Show less

Graphic Designer & Media Specialist

• Aug 2018 - Jul 2020

Assistant Brand Development Manager

• Nov 2017 - Aug 2018

Worked in collaboration with global brand management and cross-functional teams to develop products and communication strategies for Sunbeam®. Big-picture responsibilities include building consumer-driven, data-driven product innovation and growing global market share (N AM, LATAM, EMEA, APAC). Daily tasks revolve around a deep understanding of the consumer, product and market. Specific responsibilities include: - Development of brand and product strategy - P&L statements, financial analysis - Market analysis per distribution channel - Product portfolio management - Management of product-related communication - Coordination of third-party deliverables (photos, videos) - Adherence to hard-driving timelines along a project's critical path from idea to launch Show less

Online Sales and Marketing Manager

• Feb 2017 - Nov 2017

Animo is an Italian equestrian fashion brand with over 3,000 active SKUs. As the sole member of the U.S. marketing department under a remote manager, my duties at US Animo included: - Content creation and graphic design - Content distribution across social channels - Monitoring and reporting metrics - Photography and image manipulation - Videography and video production - Website upkeep, design and management (front-end) - Email marketing and list management - Product promotion (coordinate with sales team) - Management of sponsored riders - Customer service and complaint resolution Show less

Account Coordinator

• Jan 2016 - Feb 2017

Managed graphic design requests for PMG clients, including designing logos, print advertisements, media booklets and more using a combination of InDesign and Illustrator. Skills included shooting and editing videos in Premier Pro, as well as DSLR photography and photo editing in both Photoshop and Lightroom. In addition to mastery of the Adobe suite, I am a quick and careful copywriter and photojournalist. Managed graphic design requests for PMG clients, including designing logos, print advertisements, media booklets and more using a combination of InDesign and Illustrator. Skills included shooting and editing videos in Premier Pro, as well as DSLR photography and photo editing in both Photoshop and Lightroom. In addition to mastery of the Adobe suite, I am a quick and careful copywriter and photojournalist.

Floor Instructor

• Aug 2013 - Mar 2014

Responsible for daily face-to-face interaction and building relationships with gym members. Inspired members to reach their fitness goals while instructing them on the proper methods for completing their workouts. Responsible for daily face-to-face interaction and building relationships with gym members. Inspired members to reach their fitness goals while instructing them on the proper methods for completing their workouts.

Sales Associate

• Apr 2012 - Jun 2012