Experience

Tonal

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Advisor

  • Oct 2023 - Present

• SVP Product & Design

  • Mar 2021 - Oct 2023

  Led a fantastic team including Product Management, Design, Research, and Analytics across the entire customer journey. We develop Hardware, Software, and Workout Content with our cross-functional colleagues to advance the member experience and innovate as the Intelligent Strength category leader. The proof is in the pudding: enviable NPS, Engagement, and Retention over multiple years of Growth since Tonal's debut in 2018.

• VP Product

  • Jun 2018 - Mar 2021

  Grew a team of Product Managers, Product Designers, Program Managers, and Customer Care people. Together with our colleagues, we launched Tonal in August 2018.

• Head of Product Management

  • Mar 2017 - Jun 2018

  Tonal's first product hire. Upon joining, I was the one Product Manager for Tonal reporting to the CEO and managing a small team that included Design and Fitness Coaching, and briefly Software Engineering. I began building out the PM and Design teams. I made our first Program Management and Customer Care hires who built out their teams in my org.



Ubiquity Ventures

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Extended Team Member

  • 2017 - Present

  Ubiquity Ventures is a seed-stage venture capital firm investing in software in the real world. We take an “early and nerdy” approach to investing in smart hardware and machine intelligence applications. Our goal is to back founders making software ubiquitous in the real world. Ubiquity Ventures is a seed-stage venture capital firm investing in software in the real world. We take an “early and nerdy” approach to investing in smart hardware and machine intelligence applications. Our goal is to back founders making software ubiquitous in the real world.



Fitbit (now part of Google)

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Director Product Management

  • Jul 2014 - Mar 2017

  Led product management for the core Fitbit features across mobile, web, and devices as Fitbit grew from 600k users in 2012 to >20m active users in 2017. The core Fitbit features included: all-day activity (steps, floors, distance, calories burned, active minutes), heart rate, exercise, sleep, nutrition, hydration. Built a team of 6 product managers from scratch who were responsible for the same core feature areas. My team and I launched some of the biggest new features over the years: SmartTrack automatic recognition of exercises, Sleep Stages and Sleep Insights, Reminders to Move, Relax guided breathing, major redesigns of the mobile and web dashboards, and updates to Weight management, Food and Water Logging. Show less

• Senior Product Manager

  • Nov 2012 - Jun 2014

  Improved the Fitbit mobile app's rating from around 2 stars to 4.5 stars. Launched live data feature with Fitbit Flex where the mobile app displayed realtime tracker stats. Improved app navigation, eliminating the "More" tab with an iOS 7 design update. Launched redesigned user account creation flows. Rebuilt and redesigned the Food Logging experience and backend. Launched MobileRun GPS tracking.



Adobe

• United States
• Software Development
• 700 & Above Employee

• Senior Product Manager for Adobe Revel

  • Jul 2010 - Nov 2012

  Launched brand new cloud-powered consumer product, Adobe Revel, the first of its kind to bring your whole photo library to the tablet, phone, and desktop. Led product management from initial concept with a team of just five through launch and multiple iterations as the team staffed up. Drove product definition by establishing target use cases, prioritizing features, and producing an animated video PRD. Infused engineering team with customer focus through a series of user research projects. Grew the business team by mentoring a new product manager. The enabling technology we developed for Adobe Revel is now powering the flagship product Adobe Photoshop Lightroom, part of the Creative Cloud. Show less

• Senior Product Manager, Media Measurement

  • Dec 2009 - Jul 2010

  Introduced video measurement enhancements to Flash Player. Managed integration of Omniture analytics and optimization tools with the Scene7 Publishing System.

• Product Manager, Open Source Media Framework

  • Dec 2008 - May 2010

  Led the creation and release of a set of developer components for building web video players on the Flash Platform. Transformed initial product concept into detailed prioritized requirements by partnering with customers and engineering. Led multi-phased customer engagement program: initial concept iteration and validation, high-touch lighthouse program throughout development, plug-in partner program gearing up towards launch, and open source community collaboration. Exceeded targets for customers and developers at launch. Show less

• Product Manager, Adobe Media Player

  • Aug 2008 - Jun 2009

  Drove decision to exit the content aggregation business. Managed the wind-down of a consumer desktop application for watching and subscribing to TV shows and online video.



VMware

• United States
• Software Development
• 700 & Above Employee

• Product Management Intern, Enterprise Desktop Group

  • Jun 2007 - Aug 2007

  Worked closely with the Product Manager for ACE, an enterprise software product that securely deploys and manages virtual machines on end user desktops. Collaborated with engineering and sales on concept design for next generation virtual desktop product targeting $500M market. Validated the future product’s benefits and market potential through 30 customer interviews. Coordinated a special project to prototype a new feature, bootable VMs on USB Flash drives. Worked closely with the Product Manager for ACE, an enterprise software product that securely deploys and manages virtual machines on end user desktops. Collaborated with engineering and sales on concept design for next generation virtual desktop product targeting $500M market. Validated the future product’s benefits and market potential through 30 customer interviews. Coordinated a special project to prototype a new feature, bootable VMs on USB Flash drives.



Lionsgate

• United States
• Entertainment Providers
• 700 & Above Employee

• Project Manager

  • Sep 2004 - May 2006

  Managed infrastructure and systems projects, interfacing with the CEO, top management, and external consultants. Actively worked with department heads to drive IT strategies. Increased staff productivity and customer service reliability by executing an interdepartmental Sarbanes-Oxley compliance project to automate change management and helpdesk processes. Cut ongoing support costs five-fold and substantially improved network performance by leading a team of five on a year-long project to transform the IT infrastructure of the New York office. Show less

• Systems Engineer

  • Dec 2001 - Sep 2004

  Administered mission-critical enterprise systems for network security, email, Blackberry, finance, and accounting. Facilitated four company mergers and acquisitions by integrating disparate and geographically-dispersed systems, improving network security, and adapting shared resources. Provided front-line customer service and technical support.



Amigos de los Rios

• Board of Advisors

  • 2004 - 2006

  Created a presentation to city officials and helped plan a gala dinner fundraising event for Olmstead’s Emerald Necklace greenspace project in the San Gabriel Valley. Created a presentation to city officials and helped plan a gala dinner fundraising event for Olmstead’s Emerald Necklace greenspace project in the San Gabriel Valley.



University of California, Berkeley

• United States
• Higher Education
• 700 & Above Employee

• Computer Resource Specialist

  • Aug 1999 - Jun 2001

  Configured, maintained, and supported IT resources for 350 users, coordinating activities with fellow team members to provide front-line customer service and on-site instruction. Configured, maintained, and supported IT resources for 350 users, coordinating activities with fellow team members to provide front-line customer service and on-site instruction.



Paul Kohner, Inc.

• Beverly Hills, CA

• Summer Intern

  • Jun 1999 - Aug 1999

  Assisted talent and literary agents in communicating with clients, organizing client portfolios, and preparing client submissions. Coordinated fast and efficient deliveries among studios, actors, and casting directors. Overhauled and computerized the client audition scheduling system. Assisted talent and literary agents in communicating with clients, organizing client portfolios, and preparing client submissions. Coordinated fast and efficient deliveries among studios, actors, and casting directors. Overhauled and computerized the client audition scheduling system.