Experience

Archer

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Nov 2019 - Present



Stef, Inc.

• United States
• Advertising Services

• Freelance Writer

  • May 2018 - Nov 2019

  Plan, design, and execute innovative campaigns that drive business results for a diverse portfolio of clients. Communicate with clients to determine their individual needs while fostering trusting relationships. Craft conceptual content that supports sales, product marketing, and brand management initiatives that exceed expectations. Manage brand voice across paid, earned, shared, and owned communication channels. Strategize and write unique positioning statements and brand taglines. Primary Clients: City of Austin, HomeAway Software, Central Texas Regional Mobility Authority, Austin Animal Center, HYFN: Local, The Texas Tribune, HID Digital, Indeed and Dosh, among others. Show less



ZMc Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Partner

  • Aug 2013 - Apr 2018

  Conceptualized and led marketing initiatives and creative development for a roster of local and regional clients including government agencies and nonprofits. Hired, supervised, and mentored a high-performing, full-service team of 12 marketing professionals comprised of research consultants, media planners, digital strategists, web developers, designers, and writers, as well as video and post-production companies. Managed multi-channel, full-service marketing plans, budgets, and key stakeholder expectations. Delivered creative messaging that exponentially elevated brand awareness and generated up to 8x the click-through rates of industry averages. Launched a compelling campaign that garnered a healthy dose of controversy on social media, while also driving an increase in milk donations to the Mothers’ Milk Bank, an effort that went toward saving the lives if NICU infants. Provided thought leadership and active participation to the team while creating a campaign for the MoPac Express Lane that won Best Integrated Marketing Campaign from the Web Marketers Association. Primary Clients: Goodwill of Central Texas, the Mothers’ Milk Bank at Austin, Teo Gelato, Ryan Companies, the Central Texas Regional Mobility Authority, Texas Department of Agriculture, City of Austin, among others. Show less



The Swizzle Collective

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder / Creative Partner

  • Jan 2008 - Aug 2013

  Co-founded a full-service, boutique advertising firm that focused on video and film creation, manifestos, content strategy, campaign development, digital services, budget planning and branding. Led new business development and growth strategies, tripling the portfolio of start-ups and small business clients within four years. Served as creative director, writer, and producer on all accounts, in addition to establishing the agency’s brand identity, which won two Austin Addys for the logo design and the website. Translated client briefs into high-quality and innovative digital content that fit the needs of the business. Recognized by Ballet Austin’s Artistic Director as the only writer who had ever truly captured his voice. Primary Clients: Velocity Credit Union, Ballet Austin, Champions Westlake, Holmes Smokehouse, Electronic Tax Center, Loft Home, Texas Rollergirls Notable results: - Designed the brand identity, digital presence, and creative marketing campaigns for Champions Westlake, doubling the enrollment of their gymnastics facility within the first six months of the engagement. - Composed and supervised the production of three, award-winning TV campaigns that raised membership for Velocity Credit Union by 35% in 2011. - Won two prestigious marketing awards from the Credit Union National Association (CUNA) for creative marketing campaigns in the Television category. Show less



GSD&M

• United States
• Advertising Services
• 400 - 500 Employee

• Associate Creative Director / Writer

  • Oct 2005 - Nov 2007

  Defined and delivered creative content and consistent end-to-end brand experiences across multiple touchpoints for a group of accounts. Strategized with all departments across every agency discipline, including account management, production, new business development and media planning to attain high-level outcomes with lower costs. Oversaw and wrote multi-million-dollar national advertising productions and utilized copywriting skills to develop breakthrough concepts for all clients. Primary Clients: Southwest Airlines, Walmart, World Market, Norwegian Cruise Line Highlights include: - Was recruited from New York to fulfill Walmart’s demand to have more talented women leading their creative marketing efforts. - Managed a team of junior to mid-level writers and art directors, training them in best practices while they participated in the creative development of advertising campaigns. - Facilitated script to screen production of multi-million-dollar national advertising campaigns. - Collaborated with cross-functional departments to complete marketing campaigns, including media buying, production, digital, account service, and new business development. Show less



MullenLowe U.S.

• Advertising Services
• 500 - 600 Employee

• Sr. Writer

  • Sep 2004 - Oct 2005

  ✦ Wrote and managed creative campaigns for client Johnson & Johnson ✦ Developed strategy and creative for new business pitches ✦ Managed and supervised broadcast production for both J&J and O.B. ✦ Wrote and managed creative campaigns for client Johnson & Johnson ✦ Developed strategy and creative for new business pitches ✦ Managed and supervised broadcast production for both J&J and O.B.



McCann, Deutsch, Saatchi & Saatchi

• New York, NY

• Freelance Copywriter

  • Apr 2003 - Sep 2004

  ✦ McCann: Conceptualized and wrote campaigns for national clients such as Kohl’s and the long-running, “What’s in Your Wallet?” campaign for Capitol One ✦ Deutsch: Wrote advertising concepts for Bank of America ✦ Saatchi & Saatchi: Conceptualized and wrote campaigns for Pamper’s ✦ McCann: Conceptualized and wrote campaigns for national clients such as Kohl’s and the long-running, “What’s in Your Wallet?” campaign for Capitol One ✦ Deutsch: Wrote advertising concepts for Bank of America ✦ Saatchi & Saatchi: Conceptualized and wrote campaigns for Pamper’s



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Copywriter

  • Oct 2001 - Apr 2003

  ✦ Was relocated from Los Angeles to work on AT&T Wireless and American Express ✦ Conceptualized and wrote hundreds of scripts for AT&T Wireless ✦ Pitched in on smaller assignments for various CPG clients within the agency ✦ Was relocated from Los Angeles to work on AT&T Wireless and American Express ✦ Conceptualized and wrote hundreds of scripts for AT&T Wireless ✦ Pitched in on smaller assignments for various CPG clients within the agency



Crispin Porter + Bogusky

• United States
• Advertising Services
• 200 - 300 Employee

• Copywriter

  • Oct 1999 - Oct 2001

  ✦ Conceptualized campaigns for a range of clients, including the legendary Truth campaign that resulted from anti-tobacco legislation ✦ Worked directly under the tutelage of Alex Bogusky, where I learned the smartest lessons of my career ✦ Conceptualized campaigns for a range of clients, including the legendary Truth campaign that resulted from anti-tobacco legislation ✦ Worked directly under the tutelage of Alex Bogusky, where I learned the smartest lessons of my career