Deborah Dubois

Consumer & Business Insight Manager at Lindt & Sprungli (France)
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Limited working proficiency

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Benjamin Monnier

J'ai travaillé avec Déborah en tant que Responsable d'études Marketing pour Danone. En tant que Senior Conseil chez Nielsen, Déborah est une professionnelle réactive, convaincante, orientée clients, pédagogique et profondément humaine. Tout le long de notre collaboration, Déborah à tout fait pour que Danone Produits Frais France puisse exploiter de façon cohérente, et activable les données reçues. La qualité des analyses et recommandations produites par Déborah à toujours été d'un standard élevé et ont permis au département marketing de prendre des décisions avisées. En conclusion, son expérience lui permet d'être une professionnelle reconnue des clients, qui cherche constamment de nouvelles façons de travailler plus efficacement avec les entreprises dont elle a la responsabilité du compte client.

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Credentials

  • Google Ateliers du Numerique
    Google
    Jul, 2019
    - Nov, 2024

Experience

    • France
    • Food and Beverage Manufacturing
    • 300 - 400 Employee
    • Consumer & Business Insight Manager
      • Jan 2021 - Present

      - Insight & Studies Referent: Consumer, Shopper, Business, Media, Equity analysis for Marketing, Sales and R&D teams (brief, methodology, results) - Prospective, category, and competitive watch to identify emerging trends - Lead International reporting, local analysis, and ad'hoc studies - Agency / institute relationship manager - Lead Transversal studies budget - Insight & Studies Referent: Consumer, Shopper, Business, Media, Equity analysis for Marketing, Sales and R&D teams (brief, methodology, results) - Prospective, category, and competitive watch to identify emerging trends - Lead International reporting, local analysis, and ad'hoc studies - Agency / institute relationship manager - Lead Transversal studies budget

    • United States
    • Technology, Information and Media
    • 700 & Above Employee
    • Senior Consumer Ad'hoc Solutions
      • Jan 2020 - Dec 2020

      - Analytics: work on all quantitative Ad hoc Consumer Studies>> From briefing, creation of the study, analysis of the results, and client presentation>> Studies of measurements and observations of consumer behaviors>> Perception surveys- Commercial: detect client needs and suggest the most appropriate studies, develop turnover, and maximize customer satisfactionFast Moving Consumer Goods Universe

    • Shopper & Consumer Insight Manager
      • Apr 2018 - Dec 2019

      - Work on shoppers studies and strategic watch- Provide up to date on emerging trends France & Europe- Insights presentation at all levels of clients' organization- Promote consumer solutions and external visibility- Lead transversal projects (missions change, team insights)- Management of junior consultant

    • Senior Analytic Consultant
      • May 2017 - Mar 2018

      - Marketing analysis leading to figured recommendations- Contribute in defining and implementing successful marketing strategies : assortment, promotion, customer targeted, innovation- Detect opportunities to maximize performances- Daily management of client budget and satisfaction

    • Sales and Marketing Consultant
      • Jul 2013 - May 2017

      - Evaluate markets trends and opportunities- Diagnostic of performances in-store and according consumer needs- Daily management of client budget and satisfaction- Promote Nielsen Solutions

  • CityOne
    • Région de Paris, France
    • Event Hostess
      • May 2012 - Oct 2012

      Welcome and inform international guests and customers during Congress / Events. Welcome and inform international guests and customers during Congress / Events.

    • France
    • Banking
    • 700 & Above Employee
    • Bank Assistant
      • Jul 2010 - Apr 2012

      Welcome and Inform customers in a banking environnement Welcome and Inform customers in a banking environnement

    • France
    • Food and Beverage Services
    • 700 & Above Employee
    • Assistant Brand Manager
      • May 2011 - Aug 2011

      - Strategic thinking about new product launch - Field survey (quantitative and qualitative) - Create communication support and marketing events - Preferential contact point with our partnerships - Strategic thinking about new product launch - Field survey (quantitative and qualitative) - Create communication support and marketing events - Preferential contact point with our partnerships

  • Roland Garros
    • Paris (16ème)
    • Salesperson
      • May 2010 - Jun 2010

      Sales, welcome, inform international customers during tournament Sales, welcome, inform international customers during tournament

    • France
    • Retail Groceries
    • 700 & Above Employee
    • Stock and logistic Assistant
      • Jul 2009 - Jul 2009

      Stock assistant Stock assistant

Education

  • ESG Management School
    Master 2 Marketing et Stratégies Commerciales, Major de promotion
    2009 - 2014
  • San Diego State University-California State University
    Marketing, 15.7/20
    2013 - 2013
  • Edinburgh Napier University
    Bachelor of Business Management with Honors, 16.5/20
    2011 - 2012

Community

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